Zillow pauses homebuying as tech-powered flipping hits snag

October 19, 2021

Zillow Group is taking a break from buying U.S. homes after the online real estate giant’s pivot into tech-powered house-flipping hit a snag. According to a report by Bloomberg, Seattle-based Zillow—which acquired more than 3,800 homes in the second quarter—will stop pursuing new purchases for the remainder of the year as it works through a backlog of properties already in its pipeline.

“We’re operating within a labor- and supply-constrained economy inside a competitive real estate market—especially in the construction, renovation and closing spaces,” Jeremy Wacksman, Zillow’s chief operating officer, said in a statement. “We have not been exempt from these market and capacity issues and we now have an operational backlog for renovations and closings.”

Zillow shares dropped as much as 11.4%,to $83.54, in New York—the biggest intraday slide in more than seven months. The stock had slipped 31% this year through Friday’s close after nearly tripling in 2020.

Shares of Opendoor, one of Zillow’s competitors, jumped as much as 7.9% to $25.27 after the company said it was “open for business.”

Zillow is best known for publishing real estate listings online and calculating estimated home values—called Zestimates —that let users keep track of how much their home is worth. The popularity of the company’s apps and websites fuels profits in Zillow’s online marketing business.

But more recently, Zillow has been buying and selling thousands of U.S. homes. In 2018, the company launched Zillow Offers, joining a small group of tech-enabled home-flippers known as iBuyers. In the new business, Zillow invites homeowners to request an offer on their house and uses algorithms to generate a price. If an owner accepts, Zillow buys the property, makes light repairs and puts it back on the market.

Zillow said it will continue to market and sell homes during the break from new acquisitions and will close deals on houses that are under contract.

“Pausing new contracts will enable us to focus on sellers already under contract with us and our current home inventory,” Wacksman said.

The iBuying process is powered by algorithms and large pools of capital, but it’s also reliant on humans. Before Zillow signs a contract to buy a house, it sends an inspector to make sure the property doesn’t need costly repairs. After it buys a home, contractors replace carpets and repaint interiors.

Finding workers for those tasks has been challenging during a pandemic that has stretched labor across industries. Staffing shortages have been exacerbated by Zillow’s willingness to let customers set a closing date months into the future, meaning it could agree to buy a house in August and begin renovating it in November.

“Given unexpected high demand, Zillow Offers has hit its capacity for buying homes for the remainder of the year,” an employee who works in the company’s home-buying operation in two states wrote in an email to a business partner that was viewed by Bloomberg.

It’s not the first time that the company has halted purchases. Zillow stopped buying homes in the early days of the pandemic, as did its main competitor, Opendoor.  While the companies ultimately benefited from the housing boom that started when early economic lockdowns lifted, it took Zillow several months to resume purchasing homes at its pre-pandemic pace.

For now, the company plans to refer potential customers to traditional real estate agents.

Research contact: @futurism

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