Walmart uses augmented reality to let shoppers try on makeup on its app

October 13, 2023

Walmart has partnered with beauty and fashion technology company Perfect Corp. to enable shoppers to try on makeup and beauty products in augmented reality before making a purchase, reports Adweek.

Available through the Walmart mobile app, this virtual try-on technology will allow people to “try on” more than 1,400 products from over 20 beauty brands, including Almay, CoverGirl, Maybelline, Revlon, Rimmel, and Neutrogena.

“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalized, seamless, customer centric shopping experiences,” says Creighton Kiper, VP of Beauty at Walmart U.S.

This virtual try-on experience features Perfect’s Face AI technology, which, according to Perfect “is powered by advanced AI deep learning technology to create hyper-realistic AR-powered makeup filters for customers to try-on digitally.”

“As beauty customers turn to retailers for personalized advice and product recommendations, we are thrilled to be collaborating with Walmart to build an enhanced try-on experience with cutting-edge AI and AR technology,” said Alice Chang, CEO of Perfect.

Perfect has previously worked with companies like self-tanning brand Bondi Sands and Parfums Christian Dior to bring AR experiences to shoppers.

Research contact: @Adweek