October 13, 2023
Available through the Walmart mobile app, this virtual try-on technology will allow people to “try on” more than 1,400 products from over 20 beauty brands, including Almay, CoverGirl, Maybelline, Revlon, Rimmel, and Neutrogena.
“As a destination for beauty, we’re committed to identifying new and emerging opportunities to inspire our customers and create more personalized, seamless, customer centric shopping experiences,” says Creighton Kiper, VP of Beauty at Walmart U.S.
This virtual try-on experience features Perfect’s Face AI technology, which, according to Perfect “is powered by advanced AI deep learning technology to create hyper-realistic AR-powered makeup filters for customers to try-on digitally.”
“As beauty customers turn to retailers for personalized advice and product recommendations, we are thrilled to be collaborating with Walmart to build an enhanced try-on experience with cutting-edge AI and AR technology,” said Alice Chang, CEO of Perfect.
Research contact: @Adweek