Very good boy lands gig as Busch’s ‘Chief Tasting Officer’ for Dog Brew

May 25, 2021

After several weeks of searching, St. Louis-based Busch Beer—a division of Anheuser-Busch— has found the best of a bunch of “very good boys (and girls)” to be its official Dog Brew Chief Tasting Officer (DB-CTO), CNN reports.

“Meet Ethan, a blockheaded, jowly rescue pup who had ‘a fur-rific resumé’ and story that will inspire us for years to come,” Busch said on its Facebook page.

Busch announced last month that it was sniffing around to fill a newly created role for Dog Brew—its canine-friendly, nonalcoholic bone broth.

The job pays $20,000 a year (plus free Dog Brew, of course) and includes such vital responsibilities as “taste-testing, quality control, and fulfilling duties as an ambassador for the product,” the company said.

And Ethan’s is a compelling, rags to riches story—as well as his “massive goober” grin—won the day.

Indeed, four months ago, Ethan was abandoned, fighting for his life, in the parking lot of the Humane Society in Louisville, Kentucky. He was severely dehydrated and malnourished, weighing just 40 pounds

With help from the organization and his adoptive family, Ethan defied the odds and became a happy, healthy pup with an absolutely stupid grin. According to the Louisville Courier-Journal, he is now 85 pounds of pure goofball energy.

And plenty to drink.

Research contact: @CNN

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