Traveling light: Aussie brand launches ‘lightest’ carry-on suitcase ever in the United States

July 2, 2021

Australian brand July is bringing what it touts as the lightest carry-on suitcase in the world to the United States, just in time for the height of summer travel, Fortune reports.

After closing $8 million in a Series A funding round less than a year after launching in February 2019, the Melbourne-based luggage startup is now looking to expand and replicate its success in North America.

“Airlines around the world restrict traveler luggage on two points: the size and the weight,” July cofounder Athan Didaskalou recently told Fortune, adding, “With our original Carry On and Carry On Pro, we maximized their dimensions to be the biggest carry-ons that were allowed on any domestic or international flight [and] take as much volume as possible on board with you.”

But there is also a traveler who focuses on the total weight of his or her bag, Didaskalou continues, because of budget flights or tighter restrictions in some parts of the world. Most carry-on weight limits fall between 15 to 22 pounds.

“So we wanted to create something for them: a light carry-on that would weigh 3.9 pounds to give them maximum volume for the rest of their items,” Didaskalou says. “This product direction means that travelers who fly globally often don’t have to worry about the restrictions in one region over another. Light luggage is a global demand product, and something that a lot of the direct-to-consumer luggage brands have failed to see as an innovation point.”

At 3.96 pounds (1.8 kilograms), the Carry On Light is outfitted in a polycarbonate shell with 360-degree double spinner wheels, and is able to hold up to 38 liters in volume.

“The shape of the Carry On Light is unique in that it feels familiar for a new object. It has an eggshell curve to it that helps it bounce back on a drop, making the most of the polycarbonate flexibility. Eggs, like bridges, use the shape of an arch to bear heavy loads,” Didaskalou describes. “These curves give it a more retro feel, a shape that was popular in the golden era of flying.”

“The Light traveler is youthful or young at heart—preferring to keep their luggage minimal and feature-free—apart from the one killer feature of being able to lift it effortlessly,” Didaskalou says. “I love seeing people’s faces when they first pick it up; they don’t expect it to be that light! It weighs as much as two bottles of water.”

Didaskalou recalls one review he read that made him laugh, as he described read: “When I picked up the cardboard box it arrived in, my initial thought was “Did they forget to put it in?”

Research contact: @FortuneMagazine

Leave a Reply

Your email address will not be published.