Top of the line: The price and profile of the new Allbirds sneaker are slightly higher

November 15, 2018

Consumers nationwide have been swept off their feet by Allbirds, the well-crafted, snuggly sneakers made from sustainable materials. And now the San Francisco-based direct-to-consumer startup—reportedly valued at more than $1 billion —has expanded its footwear line beyond its sneaker, loafer, and skipper silhouettes to offer a snappy new style.

Called the Tree Topper and priced at $115, it’s described by the company as “a refreshingly simple evolution of the classic hightop, perfect for cruising beneath the skyline.”

According to a report by Business Insider, the new sneaker is the first to incorporate all of the company’s sustainable materials—including its new “Sweetfoam” outer soles made out of EVA foam derived from sugar; its proprietary Merino wool blend padded insoles; and a stretchy, mesh knit upper fabric made from eucalyptus tree pulp. Even the laces are made of post-consumer recycled polyester derived from old plastic bottles.

The new sole foam was introduced in Allbirds’ limited-run flip-flop in August, and the company estimated that it would roll out to the rest of Allbirds’ line by the end of the year.

“The Tree Topper is a true representation of our approach to design and sustainability,” Jamie McLellan, Allbirds’ head of design, said in a prepared statement. “With just the right amount of nothing and comfort as a non-negotiable, the Tree Topper is a playful canvas for showcasing our three hero materials.”

Research contact: dgreen@businessinsider.com

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