December 29, 2021
Move over Google; TikTok now is the world’s most popular online destination. The viral video app gets more hits than the American search engine, according to Cloudflare, a U.S.-based IT security company.
The rankings show that TikTok knocked Google off the top spot in February, March, and June of this year, and has held the number one position since August, reports the BBC.
Cloudfare said it tracks data using its tool Cloudflare Radar, which monitors web traffic. The company surmises that one of the reasons for the surge in Tiktok’s popularity is the ongoing worldwide COVID pandemic—as lockdowns meant people were stuck at home and looking for entertainment.
By July this year, TikTok had been downloaded more than three billion times, according to data company San Francisco-based Sensor Tower.
The social network, which is owned by a Chinese company called Bytedance, headquartered in Beijing, now has more than one billion active users across the world, and that number continues to grow.
In China, to comply with the country’s censorship rules, the app is called Douyin, and runs on a different network. Douyin originally was released in September 2016. This year, China ruled that users under the age of 14 would be limited to 40 minutes a day on the platform.
Research contact: @BBC