This Father’s Day, don’t ‘tie one on’

June 14, 2018

More than three-quarters (77%) of Americans will celebrate Father’s Day on Sunday, June 17, and they will spend an average of $133 per person—or a grand total nationwide of $15.3 billion—to treat dad to special breakfasts, outings, clothing, gift cards, electronics and more, based on findings of a survey by the National Retail Federation.

But if you are thinking of buying him some ties, think again. Dads ranked the two items they least wanted on their special day as candy (10%) or a tie (7%), based on another survey, this one conducted online by Propeller Insights on behalf of Ebates.

What does the pater familias really crave? Shiny, new electronics will put that smile on his face. The study found that dads care more about receiving an actual gift (44%) than do moms (26%), who would be just as happy with homemade cards and scrambled eggs on a tray on their holiday in May.

How about an experiential gift, like a trip? Only 10% of dads were all-in, but more than 56% of Americans said they wanted to get their fathers out of the armchair and go somewhere. A camping trip and a staycation are the top Father’s Day trip choices (22% each), followed by a trip abroad (13%).

And while you are celebrating, try to remember or include those whose fathers are not living at home or have passed away. According to the U.S. Census Bureau, 24 million children—one out of three—live without their biological fathers. A substitute always is appreciated!

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