March 30, 2022
Drumroll please … The votes are in, and America has chosen Annie Rose from Ohio as the winner of the fourth-annual Cadbury Bunny Tryouts!
In addition to starring in the 2022 Cadbury Clucking Bunny commercial, which you can get a sneak preview of here, Annie Rose will take home a $5,000 cash prize and plenty of bragging rights, announces The Hershey Company, parent of the London-based confectionary firm.
As a therapy dog who visits local nursing homes in her home state of Ohio, Annie Rose, an English Doodle breed, is used to being in the spotlight.
And she loves bringing smiles to the faces of the residents of the communities she serves—so much so that not even a global pandemic can stop her. When COVID-19 restrictions meant no visitors at nursing homes, Annie Rose didn’t give up, she worked even harder, dressing up and strutting her stuff outside the nursing home windows instead.
“We can’t thank everyone enough for voting for our very own Annie Rose and making her the next Cadbury Bunny, especially her doodle families and friends who went over and beyond,” said Lori R., Annie Rose’s owner. “Our community rallied behind and supported her just as she has for them for years as a therapy dog. All of us are still shocked by the news but can’t wait to get Annie Rose those iconic Cadbury Bunny ears.”
Together, the Cadbury brand team and this year’s Judges Panel—made up of all three previous winners—Henri the English Bulldog (2019), Lieutenant Dan (2020), and Betty the Frog (2021)—narrowed down the top ten finalists before turning it over to America to ultimately decide the winner. After receiving thousands of votes from fans across the country, Annie Rose is putting her bunny ears back on and joining the Cadbury Hall of Fame.
“A huge thanks goes out to all of the amazing contestants that made selecting this year’s top ten so difficult and a big congratulations to our newest Cadbury Bunny, Annie Rose,” said Teal Liu, Cadbury Brand Manager, adding, “From cats and dogs to sugar gliders and hedgehogs, cuteness and creativity was not in short supply when it came to this year’s finalists.”
To further support the nation’s leading animal welfare organization, the Cadbury brand achieved its goal of donating $20,000 to The American Society for the Prevention of Cruelty to Animals (ASPCA). This year, the brand put out a call to action for votes, promising to donate $5,000 to the ASPCA; plus an additional $5,000 for every incremental 5,000 votes received, up to a total donation of $20,000—and America responded, helping the brand reach its goal.
Research contact: Hershey