November 1, 2024
The Children’s Place, an omni-channel children’s specialty portfolio of brands, has announced a groundbreaking partnership with global fashion and lifestyle online retailer, SHEIN, the former company reports this week in a press release.
The companies say, “This partnership marks a significant step forward, combining the heritage and value of The Children’s Place with SHEIN’s unmatched global reach, trend-savvy appeal, and innovative shopping experience.” Together, they aim to deliver stylish, affordable children’s fashion directly to the fingertips of parents everywhere.
“As a brand with deep roots in providing exceptional value and trend-forward children’s apparel, diversifying our omnichannel strategies is a top priority,” comments The Children’s Place’s Brand President Claudia Lima-Guinehut.“Our partnership with SHEIN allows us to seamlessly meet customers where they are—on digital platforms—delivering the convenience, value, and satisfaction they expect from us. This collaboration reflects our commitment to making shopping effortless, accessible, and exciting for today’s families.”
“We are thrilled to announce our partnership with The Children’s Place—helping them to reach millions of customers around the world by offering their beloved products on SHEIN’s trusted and innovative global platform,” says Vice President of Global Brand Operations at SHEIN Jessica Liu. “This collaboration underscores our commitment to offering a wide variety of affordable, high-quality options for shoppers, and we look forward to continuing to integrate renowned brands like The Children’s Place into the SHEIN shopping experience.”
The Children’s Place already is available on SHEIN in the United States and will soon be made available globally in a phased roll-out.
Research contact: @childrensplace
