February 25, 2019
Today, everything—from underwear to eyeglasses to hair growth plans to meals—is being marketed in boxes that are available online by subscription. Now, eminent interior designer Leta Austin Foster is capitalizing on the same trend.
Foster announced on February 21 that her studio—based in both New York City and Palm Beach—has begun offering an innovative “room in a box” concept called PREtty FABulous Rooms (PREFAB).
According to her release, “The room for purchase movement and the ability to use online design services when ordering a sofa or table have been taken to the next level with Foster’s concept. She produces fully furnished rooms that include details and finishes available in custom interior design work.”
Each finished room comprises American-made furniture and beautiful fabrics from top brands such as Quadrille and Sister Parish, with accents from Oomph and Mecox Gardens, and carpets by Stark to complete the look. Designs may include a mix of cherished antiques, vintage finds, or modern elements to express a client’s personal style. Floor plans and installation are provided.
This is how the PREFAB concept works: Upon inquiry, the client supplies dimensions of their space. The PREFAB team produces a floor plan and advises on any needed additions, such as blinds or another sofa. The client clears the space to provide an empty room prior to installation, and the completely furnished room is then delivered by truck anywhere in the nation via white glove service. All currently available rooms may be viewed and purchased on the website at prettyfabulousrooms.com.
Research contact: info@prettyfabulousrooms.com
