Posts tagged with "Viva Magenta was Color of the Year in 2023"

Pantone announces ‘Peach Fuzz’ as its 2024 color of the year

December 8, 2023

Pantone, the world’s color authority, has declared that we need to be comforted. And there’s only one hue that’ll provide a sufficient level of coziness and warmth—Peach Fuzz, Pantone’s 2024 color of the year—reports The Washington Post.

Soothing our fractured world sure sounds like a tall order for a muted mix of pink and orange. But in a news release, Pantone Executive Director, Leatrice Eiseman asserted: “Peach Fuzz brings belonging, inspires recalibration, and an opportunity for nurturing. Drawing comfort from PANTONE 13-1023 Peach Fuzz, we can find peace from within, impacting our wellbeing.”

The year 2024 marks the 25th anniversary of the Pantone Color Institute’s “Color of the Year.” The special occasion might explain the company’s relative return to basics with a hue as classic as peach. By comparison, it introduced last year’s Viva Magenta alongside immersive AI-generated images, and for 2021, the company kind of cheated and selected two colors. Nonetheless, this year’s rollout still comes with ample branded merchandise showcasing Peach Fuzz—including carpets, cellphones, and makeup.

In recent years, Pantone has emphasized the ways in which its chosen color inspires courage and vitality, but Peach Fuzz seems to bring a different energy to the table.

“The color is one whose warm and welcoming embrace conveys a message of compassion and whose cozy sensibility brings people together and enriches the soul,” Laurie Pressman, vice president of the Pantone Color Institute, said in the same news release announcing the shade.

While Viva Magenta seemed an on-the-nose pick for 2023, the year of Barbiecore, there isn’t as obvious of a cultural tie-in for Peach Fuzz in 2024 (although perhaps the earworm-power ballad “Peaches” from “The Super Mario Bros. Movie” got people thinking).

Trendiness, however, might be beneath good ol’ peach. Something of a double threat, the warm neutral can both stand on its own and pair well with an array of bolder colors.

But can it mend our broken spirits? We’ll report back in 2025.

Research contact: @washingtonpost