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August 28, 2024

National Football League star brothers Jason and Travis Kelce have scored a more than $100 million deal with Amazon.com’s Wondery unit for their popular podcast, reports The Wall Street Journal.

Launched in 2022 amid an explosion in celebrity-hosted podcasts, the brothers’ show, “New Heights,” features a mix of sports—mainly NFL—talk, interviews, personal and professional chatter, and has recently taken on a pop-culture bent. The show, released weekly, gained a host of new listeners since Travis Kelce started dating Taylor Swift last year.

The Kelces’ emergent success over the past two years is emblematic of the shifting podcast landscape, where a few blockbuster shows are attracting the biggest audiences and the biggest advertisers.

Th deal gives Wondery the rights to distribute and sell ads for audio and video versions of “New Heights,” which will remain available across platforms such as Spotify, Apple, YouTube, and Amazon Music. Wave Sports + Entertainment, which previously distributed the show, will continue to produce it. 

Episodes will be available early and ad-free on the Wondery+ subscription service, which will host a livestream for the show each year. The deal also gives Wondery the opportunity to collaborate with the Kelces on live events and a first-look option for new consumer-product lines either brother may want to develop.

“New Heights” ranked No. 4 on Edison Research’s list of top U.S. podcasts in the second quarter; which included the end of the last season. when Travis Kelce helped take the Kansas City Chiefs to another Super Bowl win.

Jason Kelce retired from professional football earlier this year after 13 years with the Philadelphia Eagles. He joined ESPN’s “Monday Night Countdown.”

Travis Kelce’s Chiefs are scheduled to play their first regular season game September 5.

Research contact: @WSJ