Posts tagged with "The Wall Street Journal"

To get what you want, try shutting up

October 25, 2024

A well-deployed silence can radiate confidence and connection. The trouble is, so many of us are awful at it, reports The Wall Street Journal.

We struggle to sit in silence with others, and rush to fill the void during a pause in conversation. We want to prove we’re smart or get people to like us, solve the problem or just stop that deafening, awkward sound of nothing.

“I should just shut up,” Joan Moreno, an administrative assistant in Spring, Texas, often thinks while hearing herself talk. Still, she barrels on—giving job candidates at the hospital where she works a full history of the building and parking logistics. She slips into a monologue during arguments with her husband, even when there’s nothing good left to say. She tries to determine, via a torrent of texts, if her son is giving her the silent treatment. (Turns out, he just had a cold.)

“I should have just held it in,” she thinks afterward.

We often talk ourselves out of a win. Our need to have the last word can make the business deal implode or the friend retreat—pushing us further from people we love and things we want.

Let your breath be the first word,” advises Jefferson Fisher, a Texas trial lawyer who shares communication tips on social media. The beauty of silence, he says, is that it can never be misquoted. Instead, it can act as a wet blanket, tamping down the heat of a dispute. Or it can be a mirror, forcing the other person to reflect on what they just said.

In court, he’ll pause for ten seconds to let a witness’s insistence that she’s never texted while driving hang in the air. Sure enough, he says, she’ll fill the void, giving roundabout explanations and excuses before finally admitting, yes, she was on her phone.

For a mediation session, he trained a client to respond in a subdued manner if the other party said something to rile him up. When an insult was lobbed, the client sat quietly, then slowly asked his adversary to repeat the comment. No emotional reaction, just implicit power.

“You’re the one who’s in control,” Fisher says.

Acing negotiations

To be the boss, “you gotta be quiet,” says Daniel Hamburger, who spent years as the chief executive of education and healthcare technology firms.

He once sat across the negotiating table from an executive who was convinced his company was worth far more than Hamburger wanted to pay to acquire it. What Hamburger desperately wanted to do was explain all the reasons behind his math. What he actually did was throw out a number and then shut his mouth.

Soon they were shaking on a deal.

Hamburger, who retired last year and now sits on three corporate boards, also deployed strategic silence when running meetings or leading teams. If the boss chimes in first, he says, some people won’t speak up with valuable insights.

Days into one CEO job, Hamburger was confronted with two options for rewriting a piece of the company’s software. He didn’t answer, and instead turned the question back on the tech team.

“People were like, ‘Really? Are you really asking?’” he says. By morning, he had a 50-page deck from the team outlining the plan they’d long thought was best. He left them to it, and the project was done in record time, he says.

A day without speaking

Staying mum can feel like going against biology. Humans are social animals, says Robert N. Kraft, a professor emeritus of Cognitive Psychology at Otterbein University in Ohio.

Our method of connecting—and we crave it—is talking,” he says, adding that it excites us, raising our blood pressure, adrenaline, and cortisol.

For years, Kraft assigned his students a day without words. No talking, no texting. Some of the students’ friends reported later that they’d been unnerved. After all, silence can be a weapon.

Many students also found that when forced to listen, they bonded better with their peers.

When we spend conversations plotting what to say next, we’re focused on ourselves. Those on the receiving end often don’t want to hear our advice or semi-related anecdotes anyway. They just want someone to listen as they work through things on their own.

 The question mark trick

Without pauses, we’re generally worse speakers—swerving into tangents or stumbling over sounds.

Michael Chad Hoeppner, a former actor who now runs a communications training firm, recommends an exercise to get used to taking a beat.

Ask one question out loud, then draw a big question mark in the air with your finger—silently. “That question mark is there to help you live through that fraught moment of, ‘I really should keep talking,’” Hoeppner says.

At a cocktail party or in the boardroom, you can subtly trace a question mark by your side, or in your pocket to force a pause.

Sell with silence

Fresh out of college, Kyler Spencer struggled through meetings with potential clients. Some sessions stretched to two hours and still didn’t end in a yes.

The financial adviser, based in Nashville, Illinois, realized he was rambling for 15-minute stretches, spouting off random economic facts in an attempt to sound savvy and experienced.

“I basically just bulldozed the meeting,” says Spencer, now 27.

He started meditating and doing breathing exercises to calm his nerves before meetings. He now makes sure to stop talking after a minute or two. The other person will jump in, sharing about their life, fears and goals. It’s information Spencer can use to build trust and pitch the right products.

His client list soon started filling up, and happy customers now send referrals his way.

“It’s amazing,” he says, “what you learn when you’re not the one talking.”

Research contact: @WSJ

Kelce brothers sign Amazon podcast deal worth more than $100 million

August 28, 2024

National Football League star brothers Jason and Travis Kelce have scored a more than $100 million deal with Amazon.com’s Wondery unit for their popular podcast, reports The Wall Street Journal.

Launched in 2022 amid an explosion in celebrity-hosted podcasts, the brothers’ show, “New Heights,” features a mix of sports—mainly NFL—talk, interviews, personal and professional chatter, and has recently taken on a pop-culture bent. The show, released weekly, gained a host of new listeners since Travis Kelce started dating Taylor Swift last year.

The Kelces’ emergent success over the past two years is emblematic of the shifting podcast landscape, where a few blockbuster shows are attracting the biggest audiences and the biggest advertisers.

Th deal gives Wondery the rights to distribute and sell ads for audio and video versions of “New Heights,” which will remain available across platforms such as Spotify, Apple, YouTube, and Amazon Music. Wave Sports + Entertainment, which previously distributed the show, will continue to produce it. 

Episodes will be available early and ad-free on the Wondery+ subscription service, which will host a livestream for the show each year. The deal also gives Wondery the opportunity to collaborate with the Kelces on live events and a first-look option for new consumer-product lines either brother may want to develop.

“New Heights” ranked No. 4 on Edison Research’s list of top U.S. podcasts in the second quarter; which included the end of the last season. when Travis Kelce helped take the Kansas City Chiefs to another Super Bowl win.

Jason Kelce retired from professional football earlier this year after 13 years with the Philadelphia Eagles. He joined ESPN’s “Monday Night Countdown.”

Travis Kelce’s Chiefs are scheduled to play their first regular season game September 5.

Research contact: @WSJ

Google loses antitrust case over search-engine dominance

August 7, 2024

A federal judge has ruled that Google engaged in illegal practices to preserve its search engine monopoly—delivering a major antitrust victory to the Justice Department in its effort to rein in Silicon Valley technology giants, reports The Wall Street Journal.

Google, which performs about 90% of the world’s Internet searches, exploited its market dominance to stomp out competitors, U.S. District Judge Amit P. Mehta in Washington, D.C,. said in the long-awaited ruling.

“Google is a monopolist, and it has acted as one to maintain its monopoly,” Mehta wrote in his 276-page decision released on Monday, August 5, in which he also faulted the company for destroying internal messages that could have been useful in the case.

Mehta agreed with the central argument made by the Justice Department and 38 states and territories that Google suppressed competition by paying billions of dollars to operators of web browsers and phone manufacturers to be their default search engine.

That allowed the company to maintain a dominant position in the sponsored text advertising that accompanies search results, Mehta said.

Kent Walker, president of Global Affairs at Google parent, Alphabet, said the company planned to appeal the ruling.

“This decision recognizes that Google offers the best search engine, but concludes that we shouldn’t be allowed to make it easily available,” he said in a written statement that quoted complimentary passages from Mehta’s decision. “As this process continues, we will remain focused on making products that people find helpful and easy to use.”

Justice Department Antitrust chief Jonathan Kanter said the decision “paves the path for innovation for generations to come and protects access to information for all Americans.”

Mehta now is expected to consider what remedies to impose on Google in order  to restore competition. That process could involve more court hearings over several months.

Mehta also criticized Google for automatically erasing chat messages after 24 hours—saying he was “taken aback by the lengths to which Google goes to avoid creating a paper trail for regulators and litigants.”

However, the judge said he didn’t impose punishments for that behavior requested by the government because “the sanctions Plaintiffs request do not move the needle on the court’s assessment of Google’s liability.”

Google had argued that its auto-erase policy was explicitly disclosed to plaintiffs years earlier, undercutting the argument that it intended to destroy evidence.

Google’s appeal could mean it will be years until the case is finally resolved, either via a settlement or a final judgment by the courts.

Research contact: @WSJ

Putin frees Gershkovich and Whelan in exchange for Russian hitman

August 1, 2024

Russia freed American Wall Street Journal reporter Evan Gershkovich and others on Thursday, August 1, in the biggest prisoner swap deal between tWashington, D.C., and Moscow since the end of the Cold War, with a Russian assassin heading back to his homeland as part of the arrangement, reports The Daily Beast.

.A total of 26 people and seven countries were involved in the exchange, which took place in Ankara, Turkey, the Turkish presidency said. It also confirmed that Vadim Krasikov—an FSB hitman jailed in Germany for a shocking daylight murder—was included in the exchange.

As well as Gershkovich, fellow American and former U.S. marine Paul Whelan was confirmed to be part of the deal. Russian-American radio reporter Alsu Kurmasheva also was reported to be included, according to CBS News.

Bloomberg separately cited a European official in reporting that Vladimir Kara-Murza, a British-Russian dissident, would be released. Kara-Murza was sentenced to 25 years imprisonment in April 2023 on treason and other charges after speaking out against the war in Ukraine.

While the agreement saw the release of Western journalists and dissidents who had originally been locked up on charges that the United States considered baseless, Russian President Vladimir Putin secured the release of his own countrymen and others who had been convicted of major crimes.

Among them was Krasikov, a colonel in Russia’s FSB security service. Krasikov was serving a life sentence in Germany for the chilling 2019 slaying of Chechen insurgent leader Zelimkhan Khangoshvili. Krasikov carried out the assassination in broad daylight in a busy playground in Berlin in front of children and their parents.

No official confirmation of the deal has yet been made by the White House or the Kremlin.

Turkey’s National Intelligence Agency confirmed in a statement on Thursday that it was coordinating an “exchange operation” that it described as “the most comprehensive of the recent period,” according to Reuters.

The release of Gershkovich comes the month after he was sentenced to 16 years in a maximum-security penal colony after being convicted on espionage charges.

He was arrested by Russia’s FSB security service in March 2023 during a reporting trip to the eastern city of Yekaterinburg and accused of gathering secret information about a Russian tank factory on behalf of the CIA. The Journal and the Biden Administration vehemently denied the allegations, accusing Russia of conducting a sham trial.

Whelan, meanwhile, was detained in Moscow in 2018 and similarly sentenced in 2020 to 16 years’ imprisonment after his conviction on contested espionage charges. He figured in the last U.S. prisoner swap with Russia, in December 2022, in which WNBA star Brittney Griner was exchanged for the Russian arms dealer Viktor Bout.

At the time, U.S. officials said Russia would not consider including Whelan in the deal. President Joe Biden said Moscow was treating his case differently from Griner’s “for totally illegitimate reasons”—but nevertheless vowed to “never give up” on bringing Whelan home.

Research contact: @thedailybeast

‘Armchair Expert’ podcast host Dax Shepard Signs $80 million deal with Amazon

July 15, 2024

Comedian Dax Shepard has signed a roughly $80 million podcasting deal with Amazon, shifting his popular “Armchair Expert” show to its Wondery platform from Spotify, reports The Wall Street Journal.

Wondery will exclusively distribute and sell ads for “Armchair Expert with Dax Shepard,” as well as co-produce two new podcasts. The agreement also includes a livestream of the show each year with Shepard and a first-look option for any new podcasts he creates.

The deal is part of a wave of new podcast deals being forged after a boom-and-bust cycle for the format over the past five years. It underscores how the format is evolving in its new, more sober era, and the new ways in which platforms are trying to monetize hot shows and their stars.

Amazon plans to launch video episodes—a new feature for “Armchair Expert”—and create translated versions of the podcast to distribute globally.

New episodes of “Armchair Expert” will be available a week early and without ads to customers who pay for Amazon’s Wondery+ subscription service before being distributed widely across platforms like Apple Podcasts and Spotify. Amazon plans to exclusively create and sell all merchandise related to the show.

Under Amazon’s deal with Shepard, it will distribute and sell ads for the full back catalog of “Armchair Expert” podcasts, starting in September. Launched in 2018, the show has featured more than 600 interviews with big names—from celebrities to artists, scientists, politicians and authors including former President Barack Obama, Bill Gates and Dr. Sanjay Gupta.

Research contact: @WSJ

Skincare company Galderma sees opportunity in ‘Ozempic face’

June 24, 2024

Speedy weight loss from drugs used to fight obesity and diabetes has left some users looking gaunt and aged. The boss of Swiss skincare group Galderma thinks treatments for what has been dubbed “Ozempic face” could give the company a lift, reports The Wall Street Journal.

With millions of Americans taking blockbuster drugs like Ozempic and Zepbound to slim down—and more looking to get hold of them—the side effects of the popularity of the medications are rippling through the business world.

Investors are searching for winners and losers from weight-loss—also known as GLP-1 because of the appetite-suppressing gut hormone they mimic—in sectors ranging from medical devices to food to clothing.

Galderma Chief Executive Flemming Ornskov pitches the company, which houses skincare brands Cetaphil and Alastin, as a potential beneficiary of the weight-loss boom.

“If you have that kind of weight loss, not only do you have body transformation, but you also have facial transformation and they [users] are flocking to aesthetic treatments,” Ornskov said in an interview.

One of the downsides of obesity drugs is that some users have developed what they call “Ozempic face,” an aged appearance that leaves them with saggy skin on their faces. Doctors say the changes result from speedy weight loss, and the associated reduction in facial volume, and that the drugs themselves don’t target the face.

Fillers or longer-acting biostimulators, included in some of Galderma’s products, can help counter those side effects, Ornskov says. “Weight-loss products are rapidly changing aesthetics practices,” he added.

Analysts are also bullish on the demand potential of “Ozempic face” treatments for the Swiss company. The growing use of GLP-1s could help reinvigorate growth of the fillers market over the coming years, since they can address potential sagging and aging of facial skin resulting from the use of these drugs, Jefferies analysts wrote in a note to clients.

About 3.5 million patients use GLP-1 treatments in the United States, which has boosted demand for treatments to address the slimmed-down facial volume caused by weight loss, according to UBS estimates.

A recent Gallup poll showed 6% of the U.S. adult population—an estimated 15.5 million people—tried the drugs to lose weight. The poll was based on a survey of more than 5,500 people conducted in March.

Beyond products that target GLP-1 patients looking to rejuvenate their skin, Galderma sees growth potential in “injectable aesthetics,” or skin-smoothing injections. Demand is particularly high for neuromodulators, wrinkle-relaxing injections of botulinum toxin that Galderma sells under the Dysport brand. Dysport competes with AbbVie’s Botox.

“In the [United States], we have seen most of the growth comes from injectable aesthetics,” Ornskov said. Galderma expects its injectable-aesthetics products to continue to fuel growth domestically and everywhere else, its CEO said.

“We always wanted from the beginning a three-legged stool with three very strong and independent interlinked businesses,” Ornskov said. “By having this integrated story, we probably should be adding versus subtracting to our portfolio over time.”

The company expects to bolster its therapeutic dermatology business through the launch of nemolizumab, a drug for the treatment of skin disorder prurigo nodularis and for atopic dermatitis, a common type of eczema that causes itchy skin.

Galderma filed applications for both indications with the U.S. Food and Drug Administration and the European Medicines Agency, and expects to launch it in the United States next year. Analysts at Bank of America estimate the drug could reach $2.1 billion in annual peak sales.

Research contact: @WSJ

Wilson signs WNBA rookie Caitlin Clark

May 27, 2024

Wilson Sporting Goods has signed basketball star Caitlin Clark to a multiyear endorsement deal, per a Tuesday, May 27, news release. The NCAA Division I all-time leading scorer and first pick in this year’s WNBA draft will be the first female athlete to have a Wilson signature collection and will help Wilson to “innovate product across the WNBA, NBA and basketball at large,” reports Retail Dive.

As part of the agreement, Clark will test and advise the brand on specific Wilson products. The company plans periodic drops of basketball merchandise celebrating the former Iowa point guard. And it will partner with Clark to create her first-ever signature basketball line due later this year, which will feature different colors and “creative elements specific to her.”

Clark’s deal with Wilson mirrors a similar deal with Michael Jordan in the ’80s, with a signature collection of basketballs built over a series, the company said.

Three limited-edition basketball designs dropped this week on the brand website, and feature Wilson’s classic white and gold WNBA basketball with laser engravings celebrating Clark’s achievements.

Signing the highly popular Clark to an endorsement contract as she begins her WNBA career with the Indiana Fever was a strategic move for Wilson, as Clark reportedly inked a record $28 million, eight-year deal with Nike that will include a signature shoe, per The Wall Street Journal.

“Wilson is made to celebrate the most iconic moments in sport, and we have always aligned ourselves with trailblazers who break boundaries and write their own story,” Amanda Lamb, head of Global Brand at Wilson, said in a statement. “Caitlin Clark is not just a record-setting athlete, but a cultural icon who has had a profound impact on the game.”

Wilson will also support the Caitlin Clark Foundation, a nonprofit whose mission is to help improve the lives of youth and their communities through education, nutrition, and sport.

“Wilson has been with me across some of the most pivotal moments in my career so far, and I couldn’t be more excited to continue driving basketball forward alongside them,” Clark said. “It feels surreal to have my own basketball collection, and to affect what that means for future generations of athletes.”

Research contact: @RetailDive

Harvard was unresponsive to antisemitism, House committee finds

May 16, 2024

Harvard University was slow to react to a wave of hostility against Jewish students last fall and ignored recommendations from an advisory group it created to address rising antisemitism, according to a report set to be released on Thursday, May 16, by the Republican-led House Committee on Education and the Workforce, reports The Wall Street Journal.

“Former President Gay and Harvard’s leadership propped up the university’s Antisemitism Advisory Group all for show,” said committee chair Representative Virginia Foxx (R.-North Carolina), in a statement.

The committee’s investigation began several months after the October 7, 2023, attack by Hamas on Israel, in which about 1,200 Israelis were killed.

Shortly after the attack, the Harvard Undergraduate Palestine Solidarity Committee published a statement—cosigned by more than 30 other Harvard student organizations—saying they held “the Israeli regime entirely responsible for all unfolding violence.”

That letter, in conjunction with a delayed condemnation of Hamas by Harvard’s then-President Claudine Gay, generated broad criticism by prominent members of the Jewish community at Harvard and beyond.

Harvard did not immediately respond to a request for comment.

Below are the main takeaways from the committee’s report, which was based largely on interviews and subpoenaed internal university communications.

The report found that the school’s administration failed to properly investigate individual acts of antisemitic harassment after October 7.

One senior undergraduate wearing a yarmulke was spat on, according to the report. Another Jewish student was followed back to her dormitory while a tutor screamed at her. Threats on a social-media chatboard available only to those with Harvard emails included calls to ‘gas all the Jews’ and ‘let em cook,’ the report said. Those comments drew 25 net upvotes.

Rules to prevent this sort of behavior fell under antibullying harassment policies, which are under the purview of the school’s Office of Equity, Diversity, Inclusion, and Belonging. The office didn’t respond to complaints, the report said.

In late October, Gay announced the formation of the eight-member antisemitism advisory group comprising Harvard faculty, alumni, and a student representative. Its job, she said, was to “develop a robust strategy for confronting antisemitism on campus.”

Feeling that their complaints weren’t being addressed by the university, some Jewish students approached individual members of the advisory group, which included Dara Horn, an alumnus, novelist, and former visiting lecturer of Jewish Studies at Harvard. The students asked why the administration wasn’t responding to their complaints of antisemitic harassment.

“Jewish students don’t feel like we’re taking this seriously,” Horn said, according to the report.

The report paints a picture of an overwhelmed and indecisive administration, which failed to apply university rules to protesters engaged in antisemitic behavior.

Members of the advisory group demanded a series of actions, including that the school acknowledge the chants “from the river to the sea” and “intifada” are antisemitic calls for Israel’s elimination through violence. The advisory group also asked the school to immediately ban masked protests and prohibit teaching staff from pressuring students to engage in political activism. When they felt the administration was failing to act, five members threatened to resign.

Gay responded by saying a mass resignation would be “explosive and would make things even more volatile and unsafe.” On November 9, she issued a statement condemning the protesters’ chants of “from the river to the sea” and pledged to address some of the concerns but members remained frustrated, the report said.

The advisory group was upset that Gay didn’t consult with it before her congressional hearing or acknowledge in her testimony that antisemitism at Harvard was pervasive.

Instead, according to the advisory group, Gay wrongly left the impression that the bulk of the problems revolved around public protests.

“That did not capture the extent to which this was a pervasive, I would say, systemic problem on campus,” Horn said in an interview with the committee. “I felt that her testimony did not acknowledge that, and that was disappointing to me and to others on the committee.”

Two days after her congressional hearing, advisory board member Rabbi David Wolpe resigned, writing: “Both events on campus and the painfully inadequate testimony reinforced the idea that I cannot make the sort of difference I had hoped.”

Because the advisory group felt some in the Harvard community and beyond were denying that antisemitic harassment on campus was a widespread problem, it asked the school to reveal the number of reports it had received related to antisemitism.

The school paid lip service to this idea, but never publicized either the reports of harassment or any disciplinary action taken, the report said.

The advisory group also made some more recommendations, which the report said the university has yet to take up. They include:

  • Creating a zero-tolerance policy for classroom disruptions;
  • Reviewing the academic rigor of classes that the group views as having antisemitic content; and
  • Increasing intellectual diversity on campus and investigating the potential influence of “dark money” from Iran, Qatar, and associates of terrorist groups on campus.

The report also said that the advisory group has asked the school to review the office of Equity, Diversity, Inclusion and Belonging to understand why it was ill-equipped to address issues of exclusion and harassment of Jewish and Israeli students and to identify overhaul approaches to inclusion and diversity that may have inadvertently encouraged antisemitism.

Research contact: @WSJ

First Neuralink human brain-chip implant malfunctions within weeks, needs ‘tweaks’

May 9, 2024

Neuralink’s brain-chip implant is working—except that some of the device’s threads have pulled away from the first human patient’s brain, reports Business Insider.

Elon Musk‘s brain technology startup shared a progress update on patient Noland Arbaugh in a blog post on Wednesday, May 8—saying that a number of threads “retracted” from the patient’s brain a few weeks after his surgery. That rendered the implant less effective.

The “Link” device lets the patient move a computer cursor using his thoughts. An earlier blog post said that the process involves more than 1,000 electrodes in the device; and at least 64 threads, each thinner than a strand of human hair.

Neuralink measures the speed and accuracy of the Link’s cursor control using a metric called bits per second. The retraction of some of the threads caused the electrodes in the device to be less effective, Neuralink said. However, the company has since made tweaks; which, in turn, have “produced a rapid and sustained improvement in BPS, that has now superseded Noland’s initial performance.”

Neuralink announced in a livestream on X in March that 29-year-old Noland Arbaugh, who was paralyzed below the shoulders after a diving accident in 2016, was the first person to receive its implant in January.

The Wall Street Journal reported that Neuralink had at first considered removing the implant from the patient altogether, citing unnamed sources—but reportedly the enhancement to Arbaugh’s quality of life (even after the thread retraction) was such that the idea was dropped.

In February, Musk said on an X Spaces session that “progress is good” and that “the patient seems to have made a full recovery.”

In a meeting at Neuralink, shared on X in March, Arbaugh said it took five months from applying to be in Neuralink’s human trials to having brain surgery; which took less than two hours. Since it was implanted, he has used it to play video games, including “Mario Kart,” and to post on social media and play chess.

Neuralink didn’t immediately respond to a request for comment from Business Insider, made outside normal working hours.

Research contact: @BusinessInsider

Nervous Hope Hicks takes the stand—and won’t even glance at Trump

May 3, 2024

Hope HicksDonald Trump’s first political PR guru and presumed holder of all his dirty secrets—testified at the former president’s New York criminal trial on Friday, May 3—and wouldn’t even throw a glance at her former boss during her first hour on the witness stand, reports The Daily Beast.

From the moment she walked into the courtroom at 11:30 a.m., the atmosphere immediately changed, the Beast notes. The 35-year-old publicist—who normally carries herself confidently and owns the room—slowly made her way into the courtroom through a side door that’s disguised as a wall panel and uneasily made her way past the red-velvet rope that separates the battle area from the public pews. She kept her head down, with her feathered blonde hair drooping over her eyes as she gripped a black purse in her left hand.

Once she sat down, Hicks barely squeaked out an introduction. “Hi, my name is Hope Charlotte Hicks, and my last name is spelled H-I-C-K-S,” she said, apologizing for being nervous.

But after a few minutes, she began to sit up straighter and speak more firmly as she began detailing the way she entered Trump’s orbit. She recalled landing a job at the Trump Organization as its communications director and how it slowly morphed into a PR role on his 2016 presidential campaign.

According to another report by The Hill, Hicks testified that she learned about ex-Playboy model Karen McDougal on November 4, 2016, via a press inquiry from The Wall Street Journal—just four days before the presidential election.

Adult film actress Stormy Daniels’ name came up a “year prior,” in November 2015, as Trump and his security discussed a celebrity golf tournament years earlier.

She learned about both women on one of Trump’s planes en route to a campaign stop, she said.

The Hill further reported that Hicks recalled that she learned about the now-infamous Access Hollywood tape via a request for comment from The Washington Post, which had obtained the recording.

In the tape, Trump is heard bragging about grabbing women inappropriately, seemingly without consent. In the tape, Trump says: “I just start kissing them. It’s like a magnet. Just kiss. I don’t even wait. And when you’re a star, they let you do it. You can do anything…Grab ’em by the p—-. You can do anything.”

Hicks said she forwarded the reporter’s email to other campaign leadership, which included an explanation of the tape, transcript and three questions asked of the campaign. The reporter also indicated that the Post planned to publish the video two hours later.

The subject of the email: “URGENT Wash Post query.”

“I was concerned,” Hicks said of her initial reaction. “I was very concerned.”

She said she forwarded the email to Trump aides Kellyanne Conway, Steve Bannon, David Bossie, and Jason Miller.

The first time she actually saw the tape, itself, she said she was with Trump. “Was he upset?” prosecutor Matthew Colangelo asked the former Trump advisor.

“Yes,” she said with a pause. “Yeah, he was.”

She described her reaction as “just a little stunned” and said she had a “good sense” that the story would dominate the news for at least the next “several days.”

Hicks testified that Trump believed his remarks on the tape were “pretty standard stuff for two guys chatting.”

The Daily Beast added that, at the end of Trump’s term, Hicks “[was] burned by staying so close to Trump—evident by her private remarks after witnessing how Trump’s violent rhetoric and rejection of legitimate 2020 election results brought about the insurrectionist attack on the U.S. Capitol by his supporters.”

As the House of Representatives committee that investigated the January 6 riot eventually uncovered, Hicks texted Ivanka Trump’s then-chief of staff, “We all look like domestic terrorists now.”

She later added, “And all of us that didn’t have jobs lined up will be perpetually unemployed.”

The Daily Beast notes that prosecutors hope to use Hicks as a witness who can add crucial details about Trump’s involvement in directing hush-money payments to former “playmate” Karen McDougal and porn star Stormy Daniels before the 2016 election.

Trump is currently on trial facing 34 felony counts of falsifying business records over the way he paid his consigliere Michael Cohen after the since-disgraced lawyer closed these deals.

Research contact: @thedailybeast