Posts tagged with "Study Finds"

New tool can diagnose Type 2 diabetes using just ten seconds of your voice

October 24, 2023

A new type of artificial intelligence (AI) requires only 6-10 seconds of a voice clip to diagnose Type 2 diabetes—offering a potential breakthrough in screening for the disease, reports Study Finds.

This novel diagnostic method, which has been labeled a “potential game changer,” enables individuals to screen themselves for the disease by simply uttering a few sentences into their smartphones.

The study merges voice technology with artificial intelligence. Developed by Klick Labs in Toronto, the test has an accuracy rate of 89% for women and 86% for men. The technology uses between six and ten seconds of voice recording; and basic health data, such as age, gender, height, and weight. This information feeds into an AI model designed to determine if an individual has Type 2 diabetes.

For the study, 267 participants, identified as either non-diabetic or Type 2 diabetic, were instructed to record a specific phrase on their smartphones six times a day over a span of two weeks. From the amassed 18,000+ recordings, scientists examined 14 distinct acoustic attributes to discern differences between the two groups.

The findings, published in Mayo Clinic Proceedings: Digital Health,

delve deep into vocal characteristics—identifying subtle changes in pitch and intensity that are imperceptible to the human ear. Through advanced signal processing, the researchers could pinpoint vocal alterations caused by Type 2 diabetes, noting that these changes differed between men and women.

“Our research highlights significant vocal variations between individuals with and without Type 2 diabetes and could transform how the medical community screens for diabetes,” says Klick scientist Jaycee Kaufman, the paper’s lead author. “Current methods of detection can require a lot of time, travel, and cost. Voice technology has the potential to remove these barriers entirely.”

Globally, nearly half of the 480 million adults with diabetes are unaware of their condition. Furthermore, approximately 90 percent of all diabetic cases are Type 2.

“Our research underscores the tremendous potential of voice technology in identifying Type 2 diabetes and other health conditions,” says Yan Fossat, VP of Klick Labs and the study’s principal investigator. “Voice technology could revolutionize healthcare practices as an accessible and affordable digital screening tool.”

He further notes its potential applications, including tests for high blood pressure, prediabetes, and various women’s health issues.

Research contact: @StudyFinds

Body hair? Don’t care! 22% of women are shaving and plucking less frequently

September 13, 2023

Is armpit hair the new fashion trend for women? A poll has ascertained that women are more likely to embrace their body hair today—with one in five saying they’re actually content to let their leg, armpit, and bikini lines grow, reports Study Finds.

The survey of 2,000 adults suggests body hair trends have been changing in recent years, with 22% of women now “more likely” to leave body and facial hair unshaven when it suits them. For some, this approach is liberating, as 14% say their body and facial hair allows them to express themselves.

However, the findings suggest that many are keeping their body hair due to wider concerns around removal methods and painful past experiences. Half are worried they’ll get skin irritation or have an allergic reaction from hair removal products; while 33% fear they’ll get spots, and 31% worry that the process will hurt.

The research was commissioned by Philips, makers of the Facial Hair Removal 5000 Series, to look at changing attitudes towards body hair.

“Women today are much more concerned with finding the best hair removal tool for them, especially when it comes to their face. Rightly so, as incorrect facial hair removal can lead to hyperpigmentation, irritation and, in the worst-case scenario, even scarring,” says Dr. Kemi Fabusiwa, who is working with the brand and has an interest in skincare, in a statement.

Of the 87 percent of women who say having facial hair bothers them, 19 percent choose to remove their “peach fuzz” because it prevents them from having a smooth base for their skincare and makeup. However, 62% of women have tried to physically remove hair from their face—with 73% using tweezers to do so.

The study, conducted by OnePoll, also found 12% have risked injury using scissors, while 12% have attempted to pull it using their nails. Another 2% have even resorted to using tape to rip off their facial fuzz.

“We know that every individual woman’s grooming routine is as unique as they are,” says Chloé Fallon, a spokesperson for Philips. “And all women should feel able to express themselves via their body hair in whatever way makes them feel most confident. If or when they choose to remove their facial hair, we want them to feel confident in their method of removal—and not reach for the dangerous, painful, or unsuccessful techniques we know people have resorted to in the past.”

Research contact: @StudyFinds

‘Good Vibrations’ by The Beach Boys makes people happier than any other song

May 25, 2023

“Good Vibrations” by The Beach Boys tops the charts as the song that makes people happiest, according to a university professor’s scientific formula. The 1966 hit single checks all the boxes for Michael Bonshor, Ph.D., who specializes in Music Psychology at the University of Sheffield in Britain, reports Study Finds.

To create a happy song, Dr. Bonshor believes in the combination of a major key, 7th chords, 137 BPM, a strong beat, four beats in every bar, and a verse-chorus-verse-chorus structure. The ditty also should have a short intro, repeated riffs, high volume, bright tone, and a mix of predictability and surprise.

The top ten list of happy songs, according to Bonshor’s formula includes the following:

  1. “Good Vibrations” by The Beach Boys
  2. “I Got You” (I Feel Good) by James Brown
  3. “House of Fun” by Madness
  4. “Get the Party Started” by P!nk
  5. “Uptown Girl” by Billy Joel
  6. “Sun Is Shining” by Bob Marley
  7. “I Get Around” by The Beach Boys
  8. “YMCA” by Village People
  9. “Waterloo” by ABBA
  10. “September” by Earth, Wind & Fire

“Previous studies have found that songs are perceived to be happy if they are in a major key, with a sweet spot of approximately 137 beats per minute,” Dr. Bonshor says in a statement. “We like ‘7th chords’ as they add interest; regular chords use three notes, whereas ‘7th chords’ add an extra note which provides a sense of musical ‘tension’ and ‘relief.’”

“Alongside this, cheery songs usually have a strong 1-2-1-2 beat to them, so that you can dance along—and a short introduction means the song kicks off with a bang straight away, and there’s not a long build up,” Dr. Bonshor notes.

“We like high volume when it comes to how our happy songs are made, with notes played in a bright and bouncy way by instruments such as trumpets or electric guitars instead of mellower instruments. Finally, a repetitive rhythm or guitar riff that people can latch onto and becomes memorable is the cherry on the cake.”

But it’s not just Dr. Bonshor who believes in the ability of some music to lift our spirits. In a recent poll conducted by OnePoll, 46% of adults said singing along to their favorite tracks is a great way to boost their mood. Of those who have specific tunes they turn to in order to cheer up, on average, they have eight numbers on rotation which do the trick.

Nearly six in ten (58%) say these songs have an upbeat feel to them, and the same percentage say they remind them of good memories which put a smile on their face. Meanwhile, 38% say most of their happy tracks were released throughout their teenage years.

The poll also finds that it takes an average of just 14 seconds for these songs to start working their magic. Pop, rock, and dance rank as the three happiest genres of music, while 71% feel music is one of the most powerful influences for changing or reinforcing their mood. Half believe the power of music is actually underestimated, and 38% recognize it can deliver amazing highs and lows.

When reflecting on why music is important to them, 48% put it down to the powerful memories it can evoke and 29% like the fact that they can share it with others. Another 36% have even put on uplifting music around loved ones when they are feeling down to try and lift their spirits.

While half of those who tune in regularly do so within the comforts of their home, 25% consume the most while they are driving.

Research contact: @StudyFinds

Body odor and being a ‘know-it-all’ top the list of dating dealbreakers

April 5, 2023

 

Rejection can sting—but not knowing why you were spurned can wound you for far longer, reports Study Finds.

 

And those reasons may be extremely persnickety, a new survey of 2,000 British adults commissioned by upscale dating site Seeking and conducted by OnePoll has found: Simply smelling bad is the top “ick” factor—selected by 24% of respondents. This was followed by pretending to be more knowledgeable about something than they really are and being rude to a waiter (both 21%).

 

However, 20% left their would-be paramour totally in the dark and didn’t explain what they’d done to deserve being ghosted. It also emerged 58% believe they have given someone the ick themselves, —turning them off totally.

 

Over half (65%) have ended a relationship because of an “ick”—a trait that turns them off— and 88% have ghosted someone completely. For example, one in seven men (14%) would  happily break it off with someone who wanted to share food on a first date. Sixteen percent of women find wearing a tacky watch is an “ick,” while 15% judge someone else for referring to their favorite sports team as if they were part of the actual team.

 

What’s more, it seems as if superstition may not be welcomed by some singles. Nearly one in six (15%) have called it quits with a romantic interest because they were obsessed with astrological star signs.

 

And if you’re flying with your new partner, beware giving the pilots a round of applause for not crashing. For many, that’s apparently an instant dealbreaker as 14% have ended it with someone who clapped when a plane landed.

 

Nearly half of those polled (44%) describe themselves as at least somewhat picky when it comes to finding a partner, with 33% being “very picky.” Four in five (79%) believe they deserve the best, so they try to up their standards when looking for a partner— showing the prevalence of the “dating up” trend.

 

“People are very set on what they want, which is empowering,” says Emma Hathorn, spokesperson and in-house dating expert at Seeking, in a statement. “Online dating has opened a whole new world of singles, which means people can afford to have higher standards. And if an absolute deal-breaker for you is someone who never wears sunglasses indoors or chews with their mouth open, that’s absolutely fair enough.”

 

However, the study revealed 35% believe there is no such thing as being too picky when out on the dating scene—further demonstrating the growing popularity of trying to find more aspirational relationshipsAdding to this, 48% believe that their dating standards have gotten more stringent as they have gotten older—with those 65 and up most likely to feel this way.

 

The research also uncovered that 73% are likely to judge someone negatively if their new date wants to split a food bill—particularly if they suggested the date. Meanwhile, 72% would critique a first date location choice if it didn’t meet their standards.

 

When it comes to looking for a potential partner, 33% say salary is most important; followed by 30%, who go for a good sense of style and fashion.

However, 40 percent of adults feel dating does get harder as you increase in years

 

“The current trend in dating at the moment is ‘dating up’—finding someone who can better and elevate their own lifestyle,” adds Hathorn. “So, the goal for all singletons is to not only be someone who can help someone else ‘date up’—but to find someone who can elevate themselves at the same time.

 

“As with all things in life, it’s about finding that exact balance that works for you, and this can be tricky if you are totally inflexible in who you date. Keeping an open mind is key, and you may find someone who elevates your life in every way possible—even if they wear terrible shoes.”

 

Research contact: @StudyFindsorg

‘Super-recognizers’ never forget a face. Now, scientists have uncovered how they do it.

March 15, 2023

Making up just 2% of the population, “super-recognizers” may be the closest we ever get to people with real-life superpowers. They never forget a face, and all they need is a moment or two to commit a new person to their memories. Many are known to help police departments and security agencies to identify suspects, while others work as private detectives and unofficial investigators.

Now, fascinating new research out of Australia is finally revealing how super-recognizers accomplish such feats, reports Study Finds.

Until recently, researchers had largely believed that super-recognizers had such good recall of faces because they processed them holistically—taking a facial snapshot and memorizing it.

However, scientists from UNSW Sydney and the University of Wollongong, have now proven that super-recognizers look at faces the same way anyone else does—but they do so more rapidly and in a more accurate manner.

According to UNSW researcher and study lead author Dr. James Dunn, when a super-recognizer catches a glimpse of a new face, he or she divides it into parts and then store each component in his or her brain as composite images.

“They are still able to recognize faces better than others, even when they can only see smaller regions at a time. This suggests that they can piece together an overall impression from smaller chunks, rather than from a holistic impression taken in a single glance,” Dr. Dunn says in a statement.

Meanwhile, co-lead study author Dr. Sebastien Miellet, UOW researcher in the School of Psychology and an expert in active vision, used eye-tracking technology to investigate and analyze how super-recognizers scan and process faces, both as a whole and divided into parts.

“With much precision, we can see not only where people look but also which bits of visual information they use,” Dr. Miellet notes.

While studying the visual processing patterns of super-recognizers, researchers found that, contrary to typical recognizers, super-recognizers focus less on the eye region and distribute their gaze more evenly. This helps them gather more visual information from other facial features, especially when learning a new face.

“So the advantage of super-recognizers is their ability to pick up highly distinctive visual information and put all the pieces of a face together like a puzzle, quickly and accurately,” Dr. Miellet comments.

Moving forward, scientists at both UNSW and UOW will continue to study super-recognizers. Dr. Miellet posits that super-recognizers’ abilities may stem from a certain curiosity and behavioral interest in other people. Alternatively, super-recognizers may be more empathetic than most of us.

“In the next stages of our study, we’ll equip some super-recognizers and typical viewers with a portable eye tracker; and release them onto the streets to observe, not in the lab but in real life, how they interact with the world,” Dr. Miellet concludes.

The study has been published in the journal, Psychological Science.

 Research contact: @StudyFindsorg

Drinking even a little alcohol while pregnant may change the shape of a baby’s face

March 13, 2023

How much alcohol a mother drinks before and during pregnancy could determine the shape of her child’s face, a new study has determined. According to researchers at Erasmus Medical Centre in The Netherlands, pregnant women who imbibe just one medium glass of wine (175ml) or one 12-ounce beer a week could change their child’s future appearance, reports Study Finds.

 

They add that the new findings are particularly illuminating, because a child’s face shape can be an indication of health and developmental problems. If a fetus is exposed to alcohol, the child may be left with fetal alcohol spectrum disorder (FASD). This is a combination of developmental deficits, neurological impairment, and recognizably abnormal facial development.

 

Common changes in facial features can include a turned-up nose tip, shortened nose, turned-out chin, or a turned-in lower eyelid. Health-related symptoms include cognitive impairment, ADHD, learning difficulties, memory problems, behavioral problems, and speech and language delays. 

 

FASD is already known to be consequence of a mother’s drinking habits during pregnancy, with a particular link to heavy drinking. However, until now, little was known about the effect of low alcohol consumption on children’s facial development and their future health. 

 

“We found a statistically significant association between prenatal alcohol exposure and face shape in the nine-year-old children. The more alcohol the mothers drank, the more statistically significant changes there were. The most common traits were turned-up nose tip, shortened nose, turned-out chin and turned-in lower eyelid,” says study first author and PhD student Xianjing Liu, part of the group that developed the AI algorithm.

 

“Among the group of mothers who drank throughout pregnancy, we found that, even if mothers drank very little during pregnancy, less than 12g a week, the association between alcohol exposure and children’s facial shape could be observed. This is the first time an association has been shown at such low levels of alcohol consumption.”

“I would call the face a ‘health mirror’ as it reflects the overall health of a child. A child’s exposure to alcohol before birth can have significant adverse effects on its health development and, if a mother regularly drinks a large amount, this can result in fetal alcohol spectrum disorder, FASD, which is reflected in children’s faces,” adds Gennady Roshchupkin, assistant professor and leader of the Computational Population Biology group at the Erasmus Medical Centre.

 

Researchers used artificial intelligence and deep learning to discover this link. They analyzed 3D images of children taken at the ages of nine and 13. There were just over 3,000 images of nine-year-olds and almost 2,500 images of 13-year-olds.

 

The children were part of the Generation R Study in The Netherlands, an ongoing population-based study of pregnant women and their children from fetal life onwards. The babies were born between January 2006 and April 2009.

 

“The face is a complex shape and analyzing it is a challenging task. 3D imaging helps a lot, but requires more advanced algorithms to do this,” says Professor Roshchupkin. “For this task, we developed an AI-based algorithm, which takes high-resolution 3D images of the face and produce 200 unique measurements or ‘traits.’ We analyzed these to search for associations with prenatal alcohol exposure and we developed heat maps to display the particular facial features associated with the mothers’ alcohol consumption.”

 

The mothers filled out questionnaires in early, mid, and late pregnancy to find out how much alcohol they drank. Researchers then divided the women into three groups: mothers who didn’t drink before or during pregnancy; those who drank during the three months before becoming pregnant, but stopped when they became pregnant; and women who drank when they were pregnant.

 

This final group included those who only drank during the first trimester of pregnancy and those who continued to drink throughout the entire pregnancy. The nine-year-olds showed a significant link between the change in their face shape and their mothers’ history of drinking.

The children of those who drank during the first trimester but stopped and those who continued to drink were very similar, according to the findings. The results also show that the first three months of pregnancy were the most influential when it comes to the effects of alcohol consumption. The association between alcohol consumption and face shape weakened in the older children.

 

“It is possible that as a child ages and experiences other environmental factors, these changes may diminish or be obscured by normal growth patterns. But that does not mean that alcohol’s effect on the health will also disappear. Therefore, it is crucial to emphasize that there is no established safe level of alcohol

consumption during pregnancy and that it is advisable to cease drinking alcohol even before conception to ensure optimal health outcomes for both the mother and the developing fetus,” Professor Roshchupkin concludes.

 

The team notes that their study, published in the journal, Human Reproduction, cannot definitively prove that alcohol consumption causes the changes in face shape, only that there is an association with it.

 

Research contact: @StudyFinds

Can’t skip dessert? Your personality may influence your cravings.

February 27, 2023

If you cannot avoid that extra scoop of ice cream for dessert, you are far from alone. Nearly two in five (37%) people say they have a bigger sweet tooth now than they did as a kid, reports Study Finds.

It turns out personality and marital status may even play a role in how you feel about dessert. The survey of 2,000 U.S. adults reveals that there could be more than just taste buds that influence how we feel about sugary foods.

Introverts vs. extroverts

When comparing respondents who are introverts to those who are extroverts, researchers report that nearly half (49%) of extroverts claim their craving for sweets has increased since childhood.

More self-reported introverts than extroverts prefer chocolate desserts (46% vs. 31%), according to the study findings—and introverts also are much more likely to eat sweets in the morning (33% vs. 15%).

And if you’re an introvert, chances are your parents “always” or “often” let you eat desserts as a child (71%). That may be why introverts are more likely than extroverts to order from the dessert menu when eating out (61% vs. 50%).

Optimists vs. pessimists

Conducted by OnePoll on behalf of Nothing Bundt Cakes for the launch of the latter’s new Oreo Cookies & Cream cake, the survey also discovered how optimists and pessimists differ in their dessert preferences.

Those with an optimistic viewpoint overwhelmingly preferred sweet over sour treats (77% vs. 51% percent of pessimists). And if you tend to have a gloomy outlook, you’re more likely to go for a sour treat than someone with a sunny disposition (20% vs. 7%).

Furthermore, a positive outlook on life may indicate a greater propensity toward a portion of cake (46% vs. 29%). Overall, more than two in five (42%) say cake is their favorite dessert.

Most respondents developed a greater openness toward new desserts going into adulthood, with 73% eating sweets they never tried as a kid.

Married vs. single

Additionally, the research looked into the social aspects surrounding desserts and found that 41% of those with a partner or spouse have a favorite dessert in common.

Seven in ten (73%) said that knowing someone’s favorite dessert indicates a certain closeness. To that end, nearly half (48%) would try a dessert they don’t usually like if offered one by a close friend, and an equal amount said their pal would do the same.

Sharing is caring for 58% of respondents, who “always” or “often” share their desserts with someone else. “Whether you save a slice for someone else or have it all for yourself, our research shows 42% say cake is their favorite dessert, indicating its timelessness,” says Nothing Bundt Cakes Chief Marketing Officer Angie Eckelkamp, in a statement.

The average person polled eats about three desserts per week and has just as many different types of sweets at home.

“Cakes have long been a birthday staple, but we’ve seen cakes become the centerpiece for occasions year-round, as well as ‘just because’ or everyday treats. So, it makes sense to see cakes listed as the top vote-getter for desserts, no matter if you’re an introvert or extrovert,” adds Eckelkamp. “And while classics like strawberry, chocolate, and vanilla topped the list of respondents’ favorite flavors, we were excited to see cookies and cream also featured within the top ten.”

Research contact: @StudyFinds

Time to go! Holiday guests officially overstay their welcome after four days

December 27, 2022

Thinking of hosting friends and family overnight this holiday season? You may want to think twice, reports Study Finds.

A survey of 2,000 Americans (split evenly by generation) commissioned by Serta Simmons Bedding and conducted by OnePoll has found that those hosting friends and family during the holidays lose 2.5 hours of sleep per day when preparing to have others in their home. Of all the generations, Gen Z are the most likely to lose at least four hours of sleep per day while prepping for guests.

Usually, 32% of respondents say they’re both hosts and guests at some point during the holidays, while one in six only host people or only stay as guests. Specifically, Gen Z respondents are most likely to host guests, while Millennials are among the top to stay over as guests.

For those who want to ensure that they are not overstaying their welcome, 49% of respondents think spending four days or more as a guest is too long. Guests seem to be mindful of this unspoken rule. When hosting others, 79% say their guests stay four nights or less.

As guests, Gen Z (70%) and Baby Boomers (85%) aren’t shy. When staying with their partner at their family’s home, they’re less likely to feel awkward about sleeping in the same bed compared to Gen Xers (30%) and millennials (31%).

But, no matter how long people spend visiting their loved ones during the festive season, results found it can affect respondents’ sleep in various ways. Those who are guests during the holidays report that their sleep schedule was disrupted—75% felt compelled to go to sleep and wake up at the same time as their hosts. This was especially true for younger guests: 83% of Gen Z guests match their hosts’ sleep schedule, compared to only 61% of Baby Boomer guests.

What’s more—regardless of whether they’re sleeping in their own bed or not—more than a third of respondents (34%) say the holidays are the most sleepless time of the year. Younger respondents were more likely to agree: 40% of Gen Z and Millennials say it’s the most sleepless time, compared to 31% of Gen X and just 24% of Baby Boomers.

Some of the top reasons include excitement for the season (33%), stress around prepping for guests (25%); indulging in too many holiday treats, and holiday movie marathons (21% and 20%, respectively).

Thirty percent of guests actually bring their own bedding when staying over, with Millennials most likely to do so (37%). Another 12% want to but are worried about offending their host. Although, those who are worried about offending the host, don’t need to be, as seven in 10 Americans shared that they wouldn’t feel very insulted, if at all.

When it comes to additional adjustments to get ready for guests, only 7% of hosts hide valuables, while 25% of guests admit they would snoop in the nightstand. Of guests surveyed, Gen Zers are the most likely to snoop in nightstands (30%), compared to just 16% of Baby Boomers.

And finally, when it comes to guests, Baby Boomers are most likely to always clean up after themselves when staying over at someone’s home (72%).

Research contact: @StudyFindsorg

Getting a leg up: Compression socks do more harm than good for runners

December 16, 2022

Compression stockings, a popular fashion choice among runners, actually might be hurting their performance, based on the findings of new research conducted in Sweden. Instead, investigators found that the tight fabric reduced the amount of oxygen a runner’s lower leg muscles receive, reports Study Finds.

 

Compression socks place pressure on the lower legs with the intended purpose of maintaining blood flow. Gentle squeezing from the stockings is intended to push blood flow up the leg, which can reduce muscle soreness and allow your legs to recover quicker. While companies advertise the garments as a performance enhancer, researchers at the University of Gothenburg beg to differ. 

 

  “There have been a few studies in the past on the effect of compression stockings, but the results have been contradictory,” says Sophia Halldin Lindorsson, a specialist in Orthopedics at Gothenburg’s Sahlgrenska Academy, in a university release. “Our study is the first in which the intramuscular oxygenation and pressure have been measured before, during and after running.”

 

  The team recruited 20 experienced runners and instructed them to run 6.3 miles on a treadmill. Participants ran two times—once with compression stockings and once without. A catheter recorded the intramuscular pressure in the front muscle of the lower leg. Sensors attached to the skin recorded local oxygenation in the muscles.

 

Wearing compression socks caused a noticeable increase in pressure in the lower-leg muscles. Running with compression stockings caused an average intramuscular pressure of 22 mm/Hg (millimeter of mercury). Compression stockings also reduced the amount of oxygen going towards the muscles by 11% when compared to the run without compression socks.

 

“This finding, along with the reduced oxygenation in the musculature, supports previous theories that compression stockings have no performance-enhancing effect in healthy people,” explains Lindorsson.

 

The study authors note the findings are only related to compression stockings for running. Previous studies have found that medical compression stockings may help certain patients improve their blood circulation by increasing pressure in the leg. Doing so has been shown to help prevent blood clots and swelling.

 

Beyond the average runner, the research team looked at the benefits of compression socks for people diagnosed with chronic exertional compartment syndrome. People with this disorder experience excess pressure in their lower leg muscles during exercise. The abnormally high pressure leads to uncomfortable swelling and muscle pain.

 

“Chronic exertional compartment syndrome is a pain condition that many people probably suffer from without knowing. It’s also often missed when they see the doctor, probably because the pain goes away at rest,” Lindorsson says.

 

“I’ve met a lot of patients who have had pain in their lower legs from exertion for as long as they can remember, and thought they had to live with it. But there’s an operation that helps, and my research have shown that the treatment has good results. If more people knew about this diagnosis, a lot of them would avoid unnecessary suffering.” 

 

The study is published as part of Lindorsson’s doctoral thesis for the University of Gothenburg, Sweden.

 

Research contact: @StudyFinds

A simple ‘good morning’ ranks among top ‘good deeds’ to brighten another’s day

September 12, 2022

Three-quarters of Americans believe that, if they do a good deed, the next person will pay it forward—based on a survey of 2,000 people, in which most define a “good deed” as an action that makes someone else feel good (64%), reports Study Finds.

Moreover, nearly half of respondents say that they believe a good deed is something that benefits another individual, regardless of whether they personally know them or not (46%).

Among the good deeds that are most likely to turn the recipients day around are the following:

  • Helping someone with a task (61%),
  • Donating to somebody who is in need (59%),
  • Saying “good morning” (53%), and
  • Holding a door open for someone (53%).

Nearly nine in 10 also contribute to a charity in some way and feel better about themselves when they do so. Plus, those who give back are almost twice as likely to say they’re satisfied with their lives.

The survey was conducted by OnePoll on behalf of Walgreens. Results show that good deeds are rewarding and can have hidden mental and physical health benefits causing the people who perform them to feel happy (92%), relaxed (77%), and healthy (71%).

In fact, according to nine in ten Americans, the best reward may be the good deed itself. Respondents donate an average of $168 annually and almost all admit they donate more during the holiday season than at other times of the year. On average, people add on an extra $404 during the holidays.

The vast majority of those who donate are more likely to focus their efforts on a local group rather than a national charity or nonprofit organization (92%). Two-thirds believe this will have a bigger impact and three in five believe it’s more trustworthy.

The spirit of giving inspires some to focus on holiday-specific causes, including charities that distribute toys to children in need.

“Our data show that more than half of those who donate choose health-related charities,” says Maria Smith, Vice President of Payments & Financial Services at Walgreens, in a statement. “It’s also interesting that those same consumers prioritize their shopping at retailers that share their values and support causes they believe in.”

Eight in 10 respondents say they’re more likely to shop for a specific product or at a particular store when they believe it will benefit a cause they care about. Despite this sentiment, three in four Americans wish the companies and the products they chose made it easier to give more.

Research contact: @StudyFinds