Posts tagged with "Spokesbaby"

Gerber reveals 2021 Spokesbaby and first-ever Chief Growing Officer

June 29, 2021

On June 28, baby food provider Gerber announced the winner of its 11th annual Photo Search, who will serve as the 2021 Gerber Spokesbaby, as well as an important and adorable honorary role on Gerber’s Executive Committee as Chief Growing Officer (CGO). 

Zane Kahin from Winter Park, Florida, captivated the judging panel with his cheerful attitude, infectious giggles, and playful smile.

As the latest Gerber Spokesbaby and first-ever CGO, Baby Zane represents every Gerber baby, and his family’s story of perseverance and hope serves as a reminder of what unites all parents and drives everyone at Gerber: the promise to do anything for baby.

“Zane is our little comedian – he loves to crack himself up and even wakes up laughing,” said Erin Kahin, Zane’s mother. “On February 3, 2021, our shining light Zane came into our lives – beating all odds. When I was diagnosed with breast cancer at 27 years old and a newly single woman, my doctors were unsure how the impact of chemotherapy, radiation, and a double mastectomy would impact my ability to have children. After getting married to my husband over a year ago, we surprisingly conceived naturally and had a near perfect pregnancy. Our family continues to enjoy every moment and look at life with appreciation and a sense of humor.”

Zane Kahin has been spreading joy and laughter ever since his birth. He laughs the hardest in his bouncer; enjoys taking in the world and bonding with his family dogs, Rexy (10) and Liv (3).

“Photo Search is a moment that brings families together in celebration year after year, and the Gerber family is delighted to welcome Zane as this year’s Gerber Spokesbaby and first-ever Chief Growing Officer,” said Mohini Joshi, VP of Marketing at Gerber, in a company press release. “By recognizing that every baby is a Gerber baby, we celebrate the diversity of families – whether that’s where we’re from, who our parents are or the circumstances in which baby came into the world.”

Launched in 2010, Photo Search was inspired by the countless photos received over the years from parents who see their little ones in Gerber’s iconic baby logo, which features the original Gerber baby, Ann Turner Cook. In honor of the program’s 11-year anniversary, this year’s Photo Search winner will not only serve as the 2021 Gerber Spokesbaby but will also receive the honorary title of Chief Growing Officer for the year.

As part of the 2021 Spokesbaby and CGO’s tenure, he will work together with Gerber to help the next generation of babies grow and thrive. He will have the opportunity to serve as official Chief Taste Tester to taste and review new baby food products, provide the Gerber executive team “advice” about what babies need for the future; and guest star as Gerber CEO for a day when he will help make exciting business decisions that foster company and every baby’s growth.

In addition to the opportunity to be featured on Gerber’s social media channels and marketing campaigns throughout the year, Zane and his family were awarded a $25,000 cash prize, free Gerber product for up to 1 year, and a CGO wardrobe valued at $1,000 provided by Gerber Childrenswear.

Additionally, a unique Gerber Childrenswear CGO Onesies bodysuit and t-shirt designed in Zane’s honor will be available for limited-time purchase from Gerber Childrenswear. For every purchase of this special product, Gerber Childrenswear will make a product donation of equal value to charitable organization, Delivering Good, in an effort to help babies thrive in their communities.

To learn more about Zane or purchase the limited-edition CGO Onesies bodysuit and t-shirt, visit https://www.gerber.com/photosearch2021.

Research contact: https://www.youtube.com/user/Gerber\

Baby Magnolia wins Gerber’s 10th annual photo search with joyful smile and warm personality

May 11, 2020

Gerber, the leading purveyor of baby foods in the United States, has chosen a one-year-old girl from Ross, California, as the winner of its 10th Annual Photo Search, the company announced in a press release on May 8. Magnolia Earl—the first adopted child to win the contest—captured the hearts of the judging panel with what they described as “her joyful expression, playful smile and warm, engaging gaze. “

Baby Magnolia was chosen as the 2020 Gerber Spokesbaby from more than 327,000 entries submitted through photosearch.gerber.com where families could upload photos and videos, and share stories. “As the newest Gerber Spokesbaby, Magnolia represents every Gerber baby, and her family’s story serves as a reminder of what unites all parents and drives everyone at Gerber: the promise to do anything for baby,” the Arlington, Virginia-based company said.

“Magnolia has brought so much joy to everyone she meets. Her personality is beyond happy and joyful,” said Courtney Earl, Magnolia’s mother. “On May 9th, 2019 we received a call from the adoption agency that there was an expectant mom [who] was in labor and wanted to talk to us! We pulled off the highway, got a chance to connect with her amazing birth parents, and a few hours later, this sweet baby girl was born. Adoption is incredibly special to our family’s story. Winning Photo Search is an opportunity to tell Magnolia’s story and shed light on all the beautiful and different ways families are made.”

Magnolia celebrated her first birthday on May 9, this past weekend. She has two older sisters, Whitney (12); and Charlotte (8), who also is adopted.

“Our Gerber family of farmers, factory workers, employees and customers are all united in our pursuit to do everything and anything for baby. We believe every baby is a Gerber baby and standing behind our babies has never mattered more than it does now,” said Bill Partyka, President and CEO, Gerber. “At a time when we are yearning for connection and unity, Magnolia and her family remind us of the many things that bring us together: our desire to love and be loved, our need to find belonging, and our recognition that family goes way beyond biology.”

Launched in 2010, Photo Search was inspired by the countless photos received over the years from parents who see their little ones in Gerber’s iconic baby logo, which features the original Gerber baby, Ann Turner Cook. Photo Search celebrates babies and families from all backgrounds, highlighting the belief that every baby is a Gerber Baby.

“Photo Search is a moment of celebration that so many families look forward to each year. And this year – perhaps more than ever – the Gerber family is thrilled to celebrate with Magnolia and her family, and with families across America,” said Kelly Schneider, a spokesperson for Gerber. “The COVID-19 pandemic has made all of us feel more isolated than ever before, so finding new ways to feel connected has never mattered more.”

In addition to the opportunity to be featured on Gerber’s social media channels and marketing campaigns throughout the year, Magnolia and her family were rewarded a $25,000 cash prize, $1,000 in Gerber Childrenswear, $1,000 from Walmart and phones with a year of free unlimited service from Verizon—all to provide the best possible start for baby.

“Each of these organizations shares our commitment to families and our belief in the importance of connection and community,” said Partyka. “We consider them a part of our Gerber family and we are grateful to them for helping us make Magnolia’s big day even more special.”

Research contact: gerber.com