Posts tagged with "Seinfeld"

Everything we know about Jerry Seinfeld’s Pop-Tart movie

June 20, 2022

Hollywood is never afraid to give us movies with origin stories that we never asked for: That’s how we got the Jennifer Lawrence vehicle “Joy” about the creation of a mop and Ben Affleck’s newly announced movie about Nike’s marketing team.

What more could we ask for? Up next is a story about the creation of the Pop-Tart—titled “Unfrosted: The Pop-Tart Story,” and helmed by legendary comedian Jerry Seinfeld, who will co-write, direct, produce, and star in the film, reports Bustle.

Announced in the summer of 2021 by “Deadline,” the film is being produced by Netflix at a  reported $70 million budget and now boasts a cast full of A-List stars—among them, Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, and James Marsden.

 Seinfeld got the idea from a 1963 rivalry between two rival Michigan cereal companies, Kellogg’s and Post, to create a new pastry that “will change the face of breakfast forever.”

 The film is described as “a tale of ambition, betrayal, sugar, and menacing milkmen” in the press release, promising a hearty dose of comedy. After all, it’s inspired by Seinfeld’s 2020 Beacon Theatre standup special, in which he waxed philosophic about his love for Pop-Tarts

Seinfeld co-wrote the film with “Seinfeld” alum Spike Feresten and comedian Barry Marder, and told Deadline, “Stuck at home watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness. So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”

Production is expected to start later this year—meaning, we can expect to see the film on the streamer sometime in 2023. No trailer or teasers have been released at this time.

 Research contact: @bustle

Everything we know about Jerry Seinfeld’s Pop-Tart movie

June 20, 2022

Hollywood is never afraid to give us movies with origin stories that we never asked for: That’s how we got the Jennifer Lawrence vehicle “Joy” about the creation of a mop and Ben Affleck’s newly announced movie about Nike’s marketing team.

What more could we ask for? Up next is a story about the creation of the Pop-Tart—titled “Unfrosted: The Pop-Tart Story,” and helmed by legendary comedian Jerry Seinfeld, who will co-write, direct, produce, and star in the film, reports Bustle.

Announced in the summer of 2021 by “Deadline,” the film is being produced by Netflix at a  reported $70 million budget and now boasts a cast full of A-List stars—among them, Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, and James Marsden.

 Seinfeld got the idea from a 1963 rivalry between two rival Michigan cereal companies, Kellogg’s and Post, to create a new pastry that “will change the face of breakfast forever.”

 The film is described as “a tale of ambition, betrayal, sugar, and menacing milkmen” in the press release, promising a hearty dose of comedy. After all, it’s inspired by Seinfeld’s 2020 Beacon Theatre standup special, in which he waxed philosophic about his love for Pop-Tarts

Seinfeld co-wrote the film with “Seinfeld” alum Spike Feresten and comedian Barry Marder, and told Deadline, “Stuck at home watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness. So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”

Production is expected to start later this year—meaning, we can expect to see the film on the streamer sometime in 2023. No trailer or teasers have been released at this time.

 Research contact: @bustle

Larry David curbs HBO documentary on his life

March 2, 2022

You’re going to have to curb your enthusiasm for HBO’s upcoming Larry David documentary, reports Vulture.

The two-part doc The Larry David Story, which was set to premiere on Tuesday, March 1, has been postponed.

In a tweet, HBO wrote, “Instead, Larry has decided he wants to do it in front of an audience”—“it” apparently being the career-spanning interview featured in the documentary. Puck reports that the Seinfeld writer “didn’t love” the finished doc, which has “been shelved indefinitely” in its current state.

Per the outlet, David agreed to the interview with his friend Larry Charles before he knew the documentary would air on HBO. But the move to pull reportedly came the day before its premiere, after the network released a trailer for the show in mid-February.

David has his own ties to HBO, which is home to his long-running comedy series Curb Your Enthusiasm, about a fictionalized version of himself. Watch out for next season’s documentary plot.

Research contact: @vulture

Larry David doesn’t ‘get’ Crypto. That’s why he’s the perfect pitchman.

February 15, 2022

Larry David, on the fourth and final day of filming his first Super Bowl commercial, was struggling to deliver the punchline because he couldn’t stop coughing, reports The New York Times.

“My throat’s going,” he croaked partway through a 16-hour slog, gesturing to an assistant for another swig of tea. “Sorry, I’m old. I’m raspy. Can we come back tomorrow?”

David joked about taking a break because he knew it was not possible: The production did not have another 24 hours to spare. The big game was weeks away, giving the editors little time to finish production of a commercial that they normally would have had months to wrap up.

The accelerated time frame was partly the result of routine scheduling issues. David was not available until January.

But there was also the Omicron surge, and therefore a strict COVID-19 protocol that cost $100,000 a day for the 112 actors and 134 crew members and personnel on site. The builders had one week to erect seven sets on a cavernous soundstage north of Los Angeles. And a reporter angling for a rare behind-the-scenes look at the making of a Super Bowl commercial was sometimes hovering a little too close to the cameras.

Together, it made for a Super Bowl shoot that was more complicated and compressed than most.

“It’s a higher-risk, higher-reward situation,” said Nathaniel Whittemore, the head of marketing at FTX, the two-year-old virtual Bahamas-based cryptocurrency exchange that the ad was for. “So maybe it’s not that surprising that a bunch of crypto guys decided that it was a risk worth taking.”

In the commercial, which was broadcast near the end of the first half of Sunday’s game, the famously crotchety actor plays his skepticism for laughs by mocking humanity’s great innovations. The wheel, he declares, is “a miss.” He informs Thomas Edison that the light bulb “stinks.” And in the scene that was supposedly responsible for David going hoarse, he tries to tear up the Declaration of Independence while hollering at the founding fathers about the ridiculousness of democracy.

The commercial closes with David rejecting FTX, and then a warning: “Don’t be like Larry. Don’t miss out on the next big thing.”v

FTX was one of several crypto companies airing Super Bowl commercials for the first time on Sunday night, February 13—a sign of the industry’s surging growth and its hope to gain mainstream legitimacy. The spot is part of a huge marketing push by the company, which was valued at $32 billion after its most recent fund-raising round. FTX declined to say how much it spent on the Super Bowl ads, other than that it was millions of dollars.

In recent months, FTX paid $17.5 million to sponsor the athletic teams at the University of California-Berkeley; introduced a $20 million advertising campaign with the football star Tom Brady and his supermodel wife, Gisele Bündchen; and teamed with the Coachella music festival to offer NFTs, or nonfungible tokens. It has the naming rights to the Miami Heat basketball team’s home arena, which it bought for $135 million.

But the ad unfolded at a particularly frenzied pace. After buying Super Bowl slot in August, FTX and the ad agency dentsuMB spent about two weeks fielding a flurry of ideas and some 80 scripts before a concept by Andrew Hunter, a creative director at dentsuMB, was picked.

In November, David said he wanted in, and six weeks were spent ad-libbing and negotiating with his team over video calls.

The ad then went through 280 hours of editing, winnowing 7.5 hours of raw footage into 60 seconds. (A further 200 hours went into crafting teasers.) A rough cut was presented to FTX on Jan. 17, a mere nine days after filming ended, followed by a volley of revisions alongside work on teasers and special effects.

The final commercial was delivered to NBCUniversal last Monday, February 7.

NBC charged as much as $7 million for 30 seconds of commercial airtime during the game. And there were other expenses: The ad and public relations agencies 360i, dentsu X and Mitchell in addition to dentsuMB; the production company Partizan; and editors at Mackcut.

Then there was the cost of decorating, for one of the 12 scenes shot for the commercial, the great hall of a castle with mounted stag skulls, a stuffed peacock, hundreds of candles with artistically hand-melted wax, two Irish wolfhounds, courtiers with plastic face shields resting lightly on pearl-lined ruffs. All so David, in full Elizabethan regalia, could lambaste the invention of the toilet.

As the FTX spot was shooting, a surge of coronavirus cases led to the shutdown of several other productions around Los Angeles. Partizan asked workers to produce negative PCR tests, submit vaccine questionnaires, upload proof of vaccination and sit for nose swabs inside their cars. The production company handed out more than 900 high-filtration masks.

The intensive screening procedure caught several positive COVID cases. None were detected on the set itself.

The director, Jeff Schaffer, who has worked with David for decades on the TV shows “Seinfeld” and “Curb Your Enthusiasm,” said he sometimes had to stand by as key personnel who were stuck in their cars in the parking lot waited more than an hour for their test results.

“The mornings were always a little ragged because of that,” he said. “We always knew we were going to have to shoot at this time, but we just didn’t know it was going to be in an Omicron hailstorm.”

Sam Bankman-Fried, the co-founder and chief executive of FTX, signed off on the tight time frame and the sizable expense, despite being hard-pressed to name a single recent Super Bowl commercial that had stood the test of time. Few ads have seemed “transcendent or really that exciting,” he said. Even the better ones, he said, are just “sort of, you know, moderately clever.”

But Bankman-Fried, 29, who has a penchant for haphazardly tied shoes and company-branded T-shirts and is worth more than $24 billion, is optimistic about his ad. “Obviously, we think it’s pretty good,” he said.

Research contact: @nytimes

Pretty, pretty good: Larry David narrates the ‘Go the F**k to Sleep’ sequel for grownups

September 20, 2019

When the news broke that Larry Davidbest known for his writing, producing, and acting on the TV series Seinfeld and Curb Your Enthusiasm—would be narrating Adam Mansbach’s latest profanity-filled “bedtime story for adults,” most people thought the casting choice was, umm … “Pretty, pretty good.”

Mansbach is the author behind blunt parenting favorites “Go the F**k to Sleep” and “You Have to F**king Eat.” The third installment in his series of “children’s books for adults” is “F**k, Now There Are Two of You” from UK-based Dreamscape Media—described as “an honest look at the reality of welcoming a second child,” according to a report by HuffPost.

David’s narration is a monologue from a potty-mouthed parent to a firstborn child about the new addition to the family. Given the comedian’s reputation as someone who isn’t overly sentimental about parenthood, it’s a match made in heaven, the news outlet raves.

“When I heard that Larry David was going to voice this book, I jumped up and down with joy—which was awkward, because I was getting a vasectomy at the time,” Mansbach stated in a press release. “David’s a f**king national treasure, and he did just as fantastic a job as you’d expect. I can’t wait for you to hear it.”

Among those who have previously narrated the books are actors Samuel L. Jackson, Bryan Cranston, Jennifer Garner, and LeVar Burton.

Both the print version and audiobook of “F**k, Now There Are Two of You” will be available on October 1.

Research contact: @HuffPost

‘Friends’ and ‘Simpsons’ are tops among Thanksgiving reruns

November 18, 2017

While most Americans associate Thanksgiving Day not just with turkey, but with football, the TV networks do their best to garner ratings by featuring holiday-themed shows in the lead-up to November 25; and they run gobbler-themed reruns after the games. A poll conducted a few weeks ago by Civic Science has found that the most memorable—and infamous—Thanksgiving celebrations on TV, ever, took place during two episodes of very different sitcoms.

“Who would have thought that Friends and The Simpsons would … be discussed in the same sentence, or would be competing in any way?” Civic Science Researcher Jordan Star commented, adding, “And yet, they’re neck and neck.”

Indeed, he revealed that 23% of respondents chose a Thanksgiving episode of The Simpsons as the best ever, while Friends came in a close second at 22%. Star did not mention the specific episodes that won viewers over.

The next two winners also looked at the celebration in an hilarious way: Modern Family and Seinfeld. These two shows also are almost tied, with Modern Family leading by only 1%.

In addition, Star said, “I was seriously excited that the infamous Cheers episode right after I watched anything remotely scary so that I wouldn’t have nightmares. It’s just one of those momentous feel-good shows.

Other unexpected—and slightly weird —insights, which the Civic Science poll found, include:

  • People who answer The Simpsons are more likely to buy organic food;
  • People who answer The Simpsons are more likely to be fans of TV documentaries;
  • People who answer Modern Family are more likely to subscribe to T-Mobile;
  • People who answer Modern Family are more likely to live in a city; and
  • People who answer Seinfeld are more likely to be outgoing and enthusiastic in social situations.

So open that zipper, lean back and enjoy your favorite reruns when turkey and game-time are over.

Research contact: jordan@civicscience.com