Posts tagged with "Retail Dive"

Elemis plans U.S. launch at Sephora

February 12, 2024

British luxury skin care brand, Elemis, is heading to Sephora. The brand will launch on the beauty retailer’s website on Thursday, February 15; and in 90 of its U.S. stores beginning on Friday, February 16, reports Retail Dive.

Sephora operates more than 2,700 stores in 35 countries globally, according to its website. Elemis already sells in Sephora’s stores across China, Southeast Asia, and the United Kingdom.

The Elemis range of products online and in stores will include its Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream SPF 30, Dynamic Resurfacing Pads, and a new Sephora exclusive Collagen Health Starter Kit.

Elemi continues to expand its wholesale network. The skin care brand—which was acquired in 2019 by L’Occitane International for $900 millionsells in retailers such as Ulta, Neiman Marcus, Macy’s, and Nordstrom, as well as select spas and salons.

The Sephora partnership comes at a time of strong international growth for Elemis, which has been seeking out new retail customers around the world. As part of the Sephora U.S. launch, Elemis will reveal a new visual campaign educating on the importance of protecting, restoring, and renewing the skin’s collagen.

“This is a pivotal moment for Elemis and one that signals the brand’s continued emphasis on international growth and accessibility,” Suzanne Pengelly, general manager of U.S. at Elemis, said in a statement. “Sephora is the ultimate destination for savvy beauty lovers and their collective bar for excellence is unmatched.”

The expansion into Sephora comes as more brands seek out retail partners to grow their distribution and reach new customers. Hairitage recently entered Kroger, HEB, and CVS. And Curology at the beginning of the year launched on Amazon.

Research contact: @RetailDive

Tom Brady takes his fitness, apparel brands to Nobull

February 5, 2024

On Tuesday, January 30, retired football phenom Tom Brady announced via social media that his supplement brand, TB12 (a nod to his initials and jersey number as a New England Patriots quarterback), and apparel brand Brady were merging under the Nobull umbrella—“forming one complete wellness company,” reports Retail Dive.

Cross-training equipment company Nobull was founded in 2015 by ex-Reebok executives Marcus Wilson and Michael Schaeffer.

Six months ago, the private equity arm of serial entrepreneur Mike Repole’s family investment office took a majority stake in Nobull. Repole is best known for founding beverage brands BodyArmor, Energy Brands, and Glaceau’s Vitaminwater and Smartwater.

In a post on Instagram, Brady noted that the move to Nobull “wouldn’t be possible without Mike Repole, a great friend of mine. whom I have spent the past few years with talking about my own journey. We’ve pushed each other to get better every day and now it’s time to bring this attitude to the world.”

In October 2023, New England sports journalist Dale Arnold reported on X that sources told him that Brady and his business partner Alex Guerrero had split; their TB12 supplement and fitness company “seems to be closing all facilities and there may be a new business model for Brady.”

By then, several Boston publications had noted the closure of Brady’s TB12 stores in the area, and Guerrero had already announced a new company, TBRx or “total body recovery.”

Research contact: @RetailDive

Unilever to acquire K18

December 27, 2023

On Friday, December 22, Unilever announced it had entered into an agreement to buy hair care brand K18 for an undisclosed amount, reports Retail Dive. The deal is expected to close in the first quarter of 2024.

“We are thrilled to continue to grow our Unilever Prestige portfolio in high growth premium spaces with the addition of K18,” Vasiliki Petrou, Unilever Prestige CEO, said in a statement. “This acquisition complements our fast-growing portfolio of premium, culturally-relevant consumer brands.”

Unilever’s announcement to acquire K18 comes just days after the consumer product goods giant said it will sell its Elida Beauty portfolio. Unilever had carved out Q-tips, Tigi, Caress, Timotei, Impulse, Monsavon, Fissan, Williams, Noxzema, Brylcreem, V05, Lever 2000, Badedas and Matey brands to create that portfolio, later adding Alberto Balsam, Brut, and the North American and Europe business of Pond’s and St. Ives.

Unilever in October also announced plans to sell a majority stake in Dollar Shave Club, after acquiring the direct-to-consumer shaving brand in 2016 for a reported $1 billion.

The acquisition of K18 “marks another step in the optimization of Unilever’s portfolio towards higher growth areas,” the company said in Friday’s announcement.

K18 was founded in 2020 by tech industry veteran Suveen Sahib and beauty veteran Britta Cox. The brand took a scientific approach to developing its products, which focus on targeting hair damage. Among its most popular products is the leave-in molecular hair repair mask.

The brand has expanded its distribution network in recent years, selling through professional salons, retailers and online. K18 in 2021 inked a deal with Sephora to be sold in over 500 of its stores.

“We are elated to join forces with Unilever, who sees the value in our unique biology-first and biotech approach that is more sustainable and efficacious,” Sahib, K18’s CEO, said in a statement.

Research contact: @RetailDive

Goop to launch mass market beauty, wellness brand at Target, Amazon

October 23, 2023

On Sunday, October 22, Goop will launch a mass-market beauty brand called Good.Clean.Goop, reports Retail Dive.

The line—which has a price range between $19.99 to $39.99will launch in stores and online at Target as well as Amazon.

The new line from Goop—actress and entrepreneur Gwyneth Paltrow’s lifestyle company —features products across several categories, including cleansers, facial serums, body lotions, wellness chews, and more.

The Good.Clean.Goop line by Goop places the luxury company into more accessible retail channels.

“Years ago, when my team and I started our own Goop Beauty line, we committed ourselves to creating products that were three things simultaneously: clean, high-performance, and luxurious,” Paltrow, Goop’s CEO and founder, said in a statement. “We’ve learned a lot along the way as we’ve built Goop Beauty, and now we’re thrilled to be able to launch a new brand—Good.Clean.Goop — that meets our strict clean standards at an accessible price point.”

Paltrow launched Goop in 2008 with “clean beauty as a foundational tenet,” per the press release announcing the new products. The company produces lifestyle content, operates an online retail shop and its own namesake brands. As such, the company focuses on products with minimal ingredient lists that are ethically sourced and cruelty-free by its own standards.

Goop’s move into more affordable products comes in contrast to the brand’s luxury reputation. Each year, the company puts out its famous holiday gift guides known for their outrageous price ranges. Its “ridiculous but awesome” gift guide from 2022 included a $29,495 Rolex watch, $75 free-range compost from Flamingo Estate, a $359 upcycled wooden dog bed frame from Avocado, and more.

Among other products, the company’s jewelry brand, G. Label, sells pieces such as a $3,200 gold bangle and an $8,000 link necklace. Its prestige beauty brand, Goop Beauty, features products including a $150 peptide serum,  $125 eye masks, and $98 face oil. Some of the company’s beauty and wellness products are sold through Sephora, in addition to its owned e-commerce website.

Research contact: @RetailDive

Minted launches a wedding marketplace

August  3, 2023

Alongside other retailers creating wedding e-commerce platforms, Minted has unveiled the Minted Weddings Marketplace—a digital hub for wedding decor, gifts, and accessories from independent creatives—the company announced on Monday, July 31, reports Retail Dive.

Shoppers can browse products such as candles, cards, cake toppers, robes, vow books, and other items. The platform comprises artists and makers from the United States and from more than 100 countries.

Customers also can access the company’s concierge service, which provides advice on wedding challenges such as invitation etiquette and finding party favors. In addition, they can order customized stationery through the platform, according to the announcement.

For Minted, the decision to enter the wedding market marks an expansion of its product assortment and brings another revenue opportunity for the sellers, the company said. In its announcement, the company also mentioned that its customers want their weddings to be visually appealing for their offline and online communities across social platforms, including Pinterest, Instagram, and TikTok.

“The integration of a third-party marketplace alongside our first-party business allows us to scale product categories and offerings,” Minted CEO Melissa Kim said in a statement. “Customers can now access a constantly refreshed assortment of accessories, gifts and decor in the same place that they shop for stationery.”

Minted is entering the wedding market as a competitor navigates bankruptcy proceedings. Similarly to Minted, David’s Bridal launched its Pearl by David’s wedding planning tool in January, where shoppers could access advice content, connect with vendors, and earn loyalty incentives. But by springtime, the retailer filed for Chapter 11 bankruptcy, and it announced plans to lay off more than 9,200 and reduce its store count.

Although David’s Bridal had considered cutting its store footprint, the post-bankruptcy sale of its business has been approved. As part of the deal, the retailer will keep its nearly 200 stores open and retain roughly 7,000 jobs in the United States. Its new owner, Cion Investment Corp., has poured $20 million into the business, according to a July 24 press release.

While David’s Bridal is sorting out its future, another marketplace has entered the wedding market: Etsy. In May, the company introduced an online wedding registry, enabling shoppers to browse handmade goods, vintage and custom products.

Like Minted, Etsy serves as a third-party marketplace platform where artisans can sell their products. However, the merchants have recently boycotted Etsy in response to its policy of withholding 75% of their funds for potential refunds, Pymnts reports.

Research contact: @RetailDive

Allbirds debuts zero-carbon shoe design, open-source toolkit

June 28, 2023

About three months after initially teasing the technology, Allbirds, on Tuesday, May 27, showed the design of its zero-carbon shoe at the Global Fashion Summit in Copenhagen, reports Retail Dive.

The shoe—dubbed the “M0.0NSHOT”—has a carbon footprint of 0.0 kilograms CO2e without relying on carbon offsets to reach that level. The minimalist, slip-on sneaker is primarily made of carbon-negative regenerative wool and features a unique molded logo component built from methane-capture bioplastic.

With the design reveal, Allbirds also has released a toolkit for other businesses to create their own versions, according to details shared with Retail Dive.

The toolkit was distributed to Global Fashion Summit attendees and is available online. The “Recipe B0.0K” outlines Moonshot’s process, including its materials, manufacturing and carbon footprint calculation.

“This is the most formal, most sophisticated, most comprehensive version of open sourcing that we’ve done so far,” Jad Finck, Allbirds vice president of Innovation and Sustainability, told Retail Dive. “To be a true sustainability leader, we think you need to have a track record of changing the way people make things—changing what they make it with and being able to look back and look at how many people have followed in our footsteps. So we think this is the most deliberate version of doing that.”

The shoe will launch commercially in the Spring 2024, although the prototype revealed at the Global Fashion Summit this week is on par with what will be sold to consumers next year.

The sneaker’s minimalist design leans heavily into the uniqueness of the materials and their role in making the shoe zero carbon, according to Finck.

“The form is following the function of the materials,” Finck said. “We wanted it to be distinct. We wanted it to stand out … It’s kind of this maximalization of the wool and because it’s a carbon-negative material, it actually helps offset some of the other stubborn carbon in the shoe.”

With the regenerative wool making up the shoe’s upper and extending into the sides of the midsole, the Moonshot’s design is intended to have a futuristic silhouette, according to Finck. With the goal of making sustainability accessible, Finck said the shoe’s price point will be in the ballpark of what Allbirds is known for; but will lean toward the higher end, given the innovative materials used.

Allbirds’ debut of the Moonshot design comes after the direct-to-consumer brand enacted major changes as part of a strategic transformation plan. In May, Allbirds co-founder Tim Brown stepped down from the co-CEO role and transitioned to the chief innovation officer position.

The new zero-carbon shoe from Allbirds may be a first-of-its-kind innovation, Finck told Retail Dive, but the company has plans to integrate the philosophy and some of the materials behind it into other areas of the business.

“This does show the future of … the company, but wrapped up in that is continuing to show purpose and profit can be hand in hand,” Finck said. “We don’t just want to show that it’s scientifically possible. We want to show that it’s commercially possible.”

Research contact: @RetailDive

Self-checkout now comprises nearly 40% of grocery checkout options

November 21, 2022

Despite the frequent complaints from consumers and media reports about self-checkout lanes, grocers are continuing to push forward with the technology as labor challenges persist and consumer shopping habits evolve. Catalina, a company that transforms data into consumer insights, notes that more retailers are pivoting from manual to self-checkout lanes, reports Retail Dive.

The number of self-checkout lanes in America has increased by 10% in the last five years, and Catalina estimates that they now make up 38% of the checkout lanes in U.S. grocery chains. 

Self-checkout lanes are becoming more popular, due to social distancing measures sparked by the pandemic and the availability of automation technology, the firm said. A few retailers, such as Walmart, Kroger and Dollar General, have even started testing self-checkout-only stores, per CNN reporting cited by the firm.

Offering a mix of both manual and self-checkout lanes can appeal to a wider variety of shoppers and serve different types of shopping trips, Catalina says, based on a new study. The findings are based on an analysis of 4.5 billion transactions made by 245 million consumers in the United States in 2021.

In fact, consumers who use both self-checkout stations and staffed checkout lanes consistently have the highest retention rates and best customer value, bolstering the case for retailers to take a hybrid approach to their front ends, according to Catalina.

Catalina found that the group of shoppers who used both methods includes a mix of demographics, with consumers tending to have a higher annual household income compared to shoppers who used one checkout type exclusively.

In 2021, 39% of shoppers identified as using both checkout types depending on what they were buying, with usage evenly divided between self-checkout and manned lanes. People who used a mix of both methods had the highest customer value ($1,720) and completed the most shopping trips (36) per year in 2021, compared to people who used only one of the methods. 

“In our view, retailers should evolve to create a balance of self-checkout and manned lanes to accommodate more multi-dimensional shopper profiles, improve customer experience, enable cost efficiencies and maximize sales for the long term,” Wesley Bean, U.S. chief retail officer for Catalina, said in a statement.

The firm also found through a pilot with an unidentified regional grocer that self-checkout users who received coupons drove four times more sales growth than the self-checkout lanes with suppressed incentives.

Of the 12% of surveyed shoppers who said they only use self-checkout, Catalina found they tended to fill smaller baskets, which the firm said suggests they are likely buying household and pantry items in other channels, like at mass retailers or online. Catalina also pointed out that some retailers cap the number of items shoppers can buy using self-checkout.

Self-checkout-only tends to draw 19- to 24-year-olds and also people born between 1928 and 1945, known as the Silent Generation, the firm said.

Meanwhile, 49% of consumers still prefer only using manned lanes. That group mainly consists of Baby Boomers and Silent Generation consumers with household incomes under $100,000 and a high school education, Catalina’s research found.

“Until recently, shopper profiles generally grouped consumers by demographics and where they are on the purchase funnel,” Bean said. “Now, retailers can layer in check-out preferences and shopper affinities to create a more personalized shopping experience and reach individual shoppers with messages that matter.”

While manual checkout remains popular, the study’s findings underscore that grocers can reach more consumers and meet more shopping needs by mixing in self-checkout. Grocers who only offer one method over another may discourage certain customer demographics or purchasing behaviors, such as consumers using self-checkout for quick trips or Baby Boomers preferring traditional lanes.

Research contact: @RetailDive

Amazon to have a presence at Coachella, including pop-up shop and lockers

March 28, 2019

Amazon has plans to set up shop—literally—at this year’s Coachella Valley Music and Arts Festival, scheduled for the weekends of April 12-14 and April 19-21 in Indio, California. The online retailer will operate a curated storefront at the festival, offering such must-haves as flower crowns, feather-shape earrings portable fans, sunblock, lip balm, and disposable cameras.

The website also is offering customers the opportunity to shop ahead from the storefront from now through April 11—and have purchases shipped directly to a personal Amazon locker on-site at the festival, Retail Dive reported.

The temporary lockers already are familiar to Amazon aficionados, who already can pick up their orders at 900 lockers nationwide instead of waiting for deliveries. The lockers are located at handy places such as Whole Foods stores, apartment buildings, and college campuses, Retail Dive notes.

This is the first year that Amazon will have either a pop-up shop or lockers at the festival.  ““We want customers to make the most out of their weekend at Coachella,” Patrick Supanc, Amazon worldwide director of lockers and pickup said in a statement, adding. “Bringing the convenience of Amazon lockers to Coachella will help customers focus on their experience instead of worrying about forgetting something at home or having to carry it in with them.”

Shoppers will receive an email when a package is ready for pickup. Items from the Coachella Amazon store also can be shipped to shoppers’ homes.

To celebrate the first-ever appearance of Amazon lockers at Coachella, Amazon is giving away two VIP passes to Weekend 2 of the festival, as well as $3,000 for travel and accommodation. The winner and a guest will get to see their favorite artists and experience an Amazon Locker at Coachella firsthand. Customers interested in entering can visit for more details and the official rules. The winner will be awarded by a random drawing to be held on or about April 6.

YouTube announced earlier this year that it will livestream both weekends of the festival. According to Fortune magazine, in previous years, the site only has streamed the first weekend of the festival. This year, it will add a “curated live experience” from the second weekend, with behind-the-scenes footages, artist vignettes, and a few select performances.

Among the artists to hit the grandstand will be Ariana Grande, Childish Gambino, Diplo, Kacey Musgraves, Solange, Weezer, and Wiz Khalifa.

Research contact:

Beauty shoppers spend 80% of ‘purchase experience’ looking at ads, articles, social media

July 17, 2018

A relatively self-serving study sponsored by Condé Nast—publisher of such magazines as Allure, Glamour, Self, Vogue, and W—has found that, in the beauty category, consumers spend 80% of their time in the “pre-search” or “influence” phase of shopping, with a spate of publications, social media, advertising, and celebrities affecting their final purchases.

The study, fielded by the research firm Tapestry and posted on Retail Dive on July 16, found that, similarly, fashion consumers spend 69% of their time in the pre-search stage and are most motivated by advertising; as compared to tech consumers, 65% of whom are influenced by ads “outside of their buying needs.”

Interestingly enough, both beauty and fashion buyers say a couple of brands are “top of mind”—even before they start looking. Fully 79% of respondents admitted they had brands in mind before their search—and 69% pay more attention to ads from sources they know and trust. In fact, more than half of shoppers (52%) spend their full decision time deciding between just two brands.

The outliers? Fifty-three percent of fashion consumers and 64% of 13- to 17-year-old shoppers purchase the brand they first considered.

With influential beauty and fashion publications in its inventory, Condé Nast found that its brands have three times more influence on consumer decisions than Google and Facebook, with three in four respondents saying they trust Condé Nast brands to recommend products. More than 90% trusted Glamour, GQ and Vogue for fashion recommendations; as well Glamour and Allure for cosmetics. Indeed, Consumers were 50% more likely to list a Condé Nast brand in the pre-search phase and think more highly of brands that advertise with Condé Nast, compared to Google and Facebook. Specifically, Condé Nast is 26% more likely to drive purchase intent than tech giants Facebook and Google, based on the study findings.

Other research has revealed that social media plays a major role in driving purchases, especially among younger consumers. A Yes Lifecycle Marketing report released last year found that 57% of consumers across different generations say social media influences their shopping decisions; while 80% of Gen-Zers and 74% of Millennials said social channels influence their shopping. Instagram was a key driver of fashion, beauty and style-focused purchase for 72%, a 2017 Dana Rebecca Designs survey found.

Research contact: @CondeNast