May 25, 2023
Target is removing some LGBTQ-themed merchandise from the shelves after threatening behavior by some customers ahead of Pride Month in June, which honors lesbian, gay, bisexual, and transgender people, reports Bloomberg.
“For more than a decade, Target has offered an assortment of products aimed at celebrating Pride Month,” the company said in a statement released on Wednesday, May 24. “Since introducing this year’s collection, we’ve experienced threats impacting our team members’ sense of safety and well-being while at work.”
The threats and the company’s reaction are thrusting Target into U.S. culture wars around same-sex relationships and transgender people, which have roiled social media websites and corporate boardrooms. Anheuser-Busch InBev NV’s Bud Light brand lost sales after engaging with a transgender influencer to promote the beer.
Target didn’t say which items it will remove. One product that generated criticism on social media was a “tuck-friendly” swimsuit with “extra crotch coverage” that could be used by transgender people, the Associated Press reported. While some posts on social media said the bathing suit was for kids, Target said it’s only available in adult sizes, according to the AP.
Research contact: @Bloomberg