January 10, 2022
Bay area rapper Saweetie has been a brand ambassador for MAC Cosmetics since September 2021. Her latest campaign for the brand is here—and it involves none other than songstress and actress Cher, reports WWD.
The rapper and music icon feature in MAC’s Challenge Accepted campaign, which challenges its users to put their makeup to the test and shine a light on their performance.
“Challenge Accepted means challenging a status quo, and I try to do that every day with my business, with my music, with the message I give out to the world,” Saweetie told WWD.
She added, “Because I went to college, something that was said to me was: ‘Why would you be a rapper when you have a degree?’ But I challenge that. I’m going to do what I’m passionate about. So Challenge Accepted from MAC’s side; from my side, I feel like we continue to challenge the doubters.”
To announce the challenge, Hello Beautiful reports, the 29-year-old rapper took to Instagram to share a glamourous promotional video of herself and Cher as they applied MAC makeup and primped in the mirror. “
How’d we do it, @Cher ?!!! Me and my new bestie have teamed up with @maccosmetics to challenge you to put their high-performance products to the test. Why? Because performance is EVERYTHING. #IKDR!!! Get my ICY look, set your challenge and show us what your M·A·C can do with #MACChallengeAccepted,” she captioned the IG post before tagging the cosmetics used in the video.
So what exactly is being put to the test? According to MAC it’s everything! From color-true payoff, to transfer- and sweat-resistance, to waterproof wear and longevity, MAC Cosmetics wants to prove the quality of their products is made to last and is just as extraordinary as the beauties who love it!
Saweetie continued in the press release, “M·A·C Lipglass has always been my favorite go-to lipgloss—I’ve been using it for as long as I can remember. Cher’s regal energy is so contagious so being alongside her in Challenge Accepted has been an unforgettable experience.”
Research contact: @wwd