Posts tagged with "PSA"

Elmo gets his first COVID vaccination shot

June 30, 2022 

Elmo just got a COVID-19 vaccine shot—in a public service announcement from Sesame Workshop aimed at persuading human parents to get their young kids COVID shots, too, reports Variety.

 The beloved red Muppet is three-and-a-half-years-old, according to Sesame Workshop, the nonprofit educational organization behind Sesame Street. That means he recently became eligible for a COVID shot—now that the vaccines have been federally approved for children five and under.

 “Yeah, there was a little pinch. But it was OK!” Elmo says in the spot, which also features his dad, Louie.)

 “Was it safe? Was it the right decision?” Louie says in the PSA. “I talked to our pediatrician so I could make the right choice. I learned that Elmo getting vaccinated is the best way to keep himself, our friends, neighbors, and everyone else healthy and enjoying the things they love.”

Elmo’s shot comes after other Sesame Street characters have also gotten COVID vaccines. In November, Big Bird—who is six years old — got a vaccination and was featured in a PSA. At the time, anti-vax conservatives accused Sesame Workshop of trying to “brainwash children” with the campaign.

In a tweet  sent on Tuesday, June 28, Senator Ted Cruz (R-Texas) lashed out at Sesame Workshop—complaining that the latest PSA shows “@elmo aggressively advocat[ing] for vaccinating children UNDER 5. But you cite ZERO scientific evidence for this.” Cruz had previously called the Big Bird PSA “government propaganda.”

 Sesame Workshop collaborated on the Elmo PSA with the Ad Council and COVID Collaborative’s COVID-19 Vaccine Education Initiative.

 The spot encourages parents and caregivers to get informed about the COVID-19 vaccines following the announcement earlier in June of the FDA’s emergency use authorization and CDC recommendation of the Pfizer-BioNTech and Moderna vaccines for children ages 6 months and older. The PSA also was produced in partnership with the CDC and the American Academy of Pediatrics.

 “Many parents understandably have questions about the COVID-19 vaccines for young children, and we want to encourage them to ask questions and seek out information,” Dr. Jeanette Betancourt, SVP of U.S. social impact at Sesame Workshop, said in a statement. “With help from Elmo and his dad Louie, we want to model real conversations, encourage parents’ questions, and help children know what to expect.”

 Kids under five will be considered fully vaccinated against COVID-19 with two doses of the Moderna vaccine (a quarter of the dose for adults) four weeks apart; or three doses of the Pfizer BioNTech vaccine (a tenth of the dose for adults), with the first two doses given three weeks apart and a third dose administered at least eight weeks after the second dose.

 Sesame Workshop is directing viewers who want more information about COVID-19 vaccines to GetVaccineAnswers.orgDeTiDepende.org, and vaccines.gov.

 Research contact: @Variety

If you’re registered to vote, Samuel L. Jackson will enroll you in his Masterclass on that art of cursing

September 17, 2020

He may be a scholar, but is he a gentleman?

F**king register to vote, says Samuel L. Jackson. The swear-happy actor and producer, 71, is offering to teach an epic, multi-language course on the art of cursing, if enough people double-check that they’re registered to vote, The New York Post reports.

“Listen up — if 2,500 of you click a voting action below to make sure that you’re #GoodToVote, I will teach you to swear in 15 different languages,”  Jackson tweeted on Monday, September 14.

The tweet also includes a link to his page on voter registration website HeadCount, which offers red, white, and blue buttons that will help Americans to:

  • Register to vote,
  • Check your registration status, and
  • Make your “vote plan.”

Jackson is well-known for being among the Hollywood actors with the most prolifically dirty onscreen mouths—although a survey conducted earlier this year found that The Wolf of Wall Street star Jonah Hill beat Jackson for the top slot, according to the Post. While Jackson has sworn onscreen 301 times in his career, Hill has sworn 376 — mostly in the swear-heavy Martin Scorsese flick.

In addition to cussing on-screen and using obscenities to encourage Americans to vote, Jackson also produced a profane PSA in April. “Stay the f ** k home,” the Pulp Fiction actor said during an appearance on Jimmy Kimmel Live! in response to quarantine orders designed to help flatten the curve of the COVID-19 pandemic.

He also riffed on the book Go the F ** k to Sleep during the appearance, presenting the 2011 kids bedtime story as a public order that people should not leave their homes, including the verse:

“Stay the f ** k at home
Corona is spreading; this s -** t is no joke
It’s no time to work or roam
The way you can fight it is simple, my friends
Just stay the f -** k at home

Research contact: @nypost