Posts tagged with "Penguin Random House"

Stephen King to testify for government in book-publisher merger trial

August 3, 2022

As the Justice Department bids to convince a federal judge that the proposed merger of Penguin Random House and Simon & Schuster would damage the careers of some of the most popular authors, it is leaning in part on the testimony of a writer who has thrived like few others: Stephen King, reports ABC.

 The author of “Carrie,” “The Shining,” and many other favorites, King has willingly—even eagerly—placed himself in opposition to Simon & Schuster, his longtime publisher, ABC says. He was not chosen by the government just for his fame, but for his public criticism of the $2.2 billion deal announced in late 2021—joining two of the world’s biggest publishers into what rival CEO Michael Pietsch of Hachette Book Group has called a “gigantically prominent” entity.

 “The more the publishers consolidate, the harder it is for indie publishers to survive,” King tweeted last year.

 One of the few widely recognizable authors, known for his modest-sized glasses and gaunt features, King is scheduled to take the witness stand Tuesday, August 2, the second day of a federal antitrust trial anticipated last two to three weeks.

 He may not have the business knowledge of Pietsch, the DOJ’s first witness, but he has been a published novelist for nearly 50 years and knows well how much the industry has changed: Some of his own former publishers were acquired by larger companies. “Carrie,” for instance, was published by Doubleday, which in 2009 merged with Knopf Publishing Group and now is part of Penguin Random House. Another former King publisher, Viking Press, was a Penguin imprint that joined Penguin Random House when Penguin and Random House merged in 2013.

King’s affinity for smaller publishers is personal. Even while continuing to publish with the Simon & Schuster imprint Scribner, he has written thrillers for the independent Hard Case Crime. Years ago, the publisher asked him to contribute a blurb, but King instead offered to write a novel for them, “The Colorado Kid,” released in 2005.

 “Inside I was turning cartwheels,” Hard Case co-founder Charles Ardai would remember thinking when King contacted him.

 King, himself, would likely benefit from the Penguin Random House-Simon & Schuster deal, but he has a history of favoring other priorities beyond his material well-being. He has long been a critic of tax cuts for the rich, even as “the rich” surely includes Stephen King, and has openly called for the government to raise his taxes.

 “In America, we should all have to pay our fair share,” he wrote for The Daily Beast in 2012.

 On Monday, attorneys for the two sides offered contrasting views of the book industry. Government attorney John Read invoked a dangerously narrow market, ruled tightly by the Big Five— Penguin Random House, Simon & Schuster, HarperCollins Publishing, Macmillan and Hachette—with little chance for smaller or startup publishers to break through.

  Attorney Daniel Petrocelli argued for the defense that the industry actually is diverse, profitable, and open to newcomers. Publishing, he said, means not just the Big Five, but also such medium-size companies as W.W. Norton & Co. and Grove Atlantic. The merger, he contended, would in no way upend the ambitions so many hold for literary success.

 “Every book starts out as an anticipated bestseller in the gleam of an author’s or an editor’s eye,” he said.

 Research contact: @ABC

TikTok is taking the book industry by storm, and retailers are taking notice

July 20, 2021

Four years ago, author Adam Silvera released the young adult science fiction novel, They Both Die at the End, which found success and landed for a few weeks on The New York Times bestseller list.

After that fleeting experience with fame, Silvera settled in for a longer run of occasional sales and obscurity. But years later in August 2020, Silvera said his publisher noticed a significant sales bump, the start of a trend that would send the book to the top of The New York Times’ young adult paperback monthly bestseller list in April 2021, where it still reigns.

Silvera had no idea where the sales spike was coming from, according to a report by NBC News.

“I kept commenting to my readers, ‘Hey, don’t know what’s happening, but there’s been a surge in sales lately, so grateful that everybody’s finding the story years later,’” Silvera said. “And then that’s when a reader was like, ‘I’m seeing it on BookTok.’ And I had no idea what they were talking about.”

“BookTok” is a community of users on TikTok who post videos reviewing and recommending books. The group has boomed in popularity over the past year.

TikTok videos containing the hashtag #TheyBothDieAtTheEnd have collectively amassed more than 37 million views to date, many of which feature users reacting — and often crying — to the book’s emotional ending.

BookTok’s impact on the book industry has been notable, helping new authors launch their careers and propelling books like Silvera’s to the top of bestseller lists years after their original publication. Madeline Miller’s “The Song of Achilles,” E. Lockhart’s “We Were Liars” and Taylor Jenkins Reid’s “The Seven Husbands of Evelyn Hugo”—all of which were published before BookTok began to dominate the industry—are among some of the other books that have found popularity on the app years after their initial release.

Retailers like Barnes & Noble have taken advantage of BookTok’s popularity to market titles popular on the app to customers by creating specialized shelves featuring books that have gone viral.

“We’re identifying these trends as big opportunities,” Shannon DeVito, director of Books at Barnes & Noble, told NBC News. “So [Barnes & Noble store managers] say, ‘Let’s create a table, let’s create a shelf, let’s create a statement because I know I have so many customers coming in saying, ‘I saw this trending on TikTok.’’”

DeVito said Barnes & Noble began noticing upticks in sales of books last summer, particularly the “juggernauts” of “The Song of Achilles” and “They Both Die at the End.” Since then, she said, almost all Barnes & Noble locations have put BookTok tables or shelves on display.

“We’ve seen big box retailers jump at the chance to engage with the #booktok community, like Barnes and Noble creating a dedicated ‘TikTok BookTok Reads’ section both online and in-store from creator recommendations,” a TikTok representative wrote in an email to NBC News. “We’ve also seen creators and brands lean into the #BookTok community—from the publisher side, Penguin Random House is very in-tune with #BookTok trends and frequently collaborates with creators.”

The app has been pivotal for introducing younger audiences to reading, DeVito said, as well as for introducing older titles to new readers and for helping new authors find an audience.

The BookTok phenomenon also closely coincided with the COVID-19 pandemic, which DeVito credits for people craving an emotional connection with others that they satisfied through reading.

Research contact: @NBCNews