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‘Brand’ new: Tiger Woods debuts Sun Day Red at Genesis Invitational at Riviera

February 16, 2024

Tiger Woods returned to the PGA Tour on Thursday, February 15, for the first time in nearly a year while clad in footwear and apparel from his new label, Sun Day Red, reports Footwear News.

The new lifestyle brand is a joint venture from Woods and TaylorMade Golf and was announced this week in the lead-up to the Genesis Invitational at the Riviera Country Club in Pacific Palisades, California.

For his opening round at the tournament, Woods wore a navy hat, white sweater, and white shoes—all featuring the Sun Day Red logo. The logo features 15 stripes—one for each of his career major victories.

Thursday marked the first time Woods has stepped foot on a PGA course wearing a logo other than Nike since 1997, when their historic partnership first began. The two parties announced their split at the beginning of the year, with Woods teasing a “next chapter” that would become Sun Day Red.

Sun Day Red’s first run of apparel for men will go on sale May 1 in the United States and Canada. The brand then plans to expand outside of North America and will adding footwear, as well as lines for women and children.

Woods has been playing with TaylorMade clubs since 2017, when Nike Golf exited that area of its business. Despite the company’s backing, Sun Day Red is a standalone brand with its own team of designers and staff, as well as its own headquarters. Its president is Brad Blankinship, who’s previously worked at Quicksilver and RVCA.

“I have learned so much over the years and have a lifetime of experience adjusting my apparel and footwear to help me play better based on the way it was constructed,” Woods said in a statement earlier this week.

He added, “There are things that I could tell you that no one knew I was doing over the years. I’m ready to share those secrets with the world. Sun Day Red will embody a love of playing and competing; and we are for people that share those values, whether it’s on the course, or in life.”

Research contact: @FootwearNews