Posts tagged with "Meant to be Coca-Cola’s first permanet offering in more than three years"

Coca-Cola to discontinue its Spiced flavor after only seven months; new flavor coming in 2025

September 25, 2024

Coca-Cola is discontinuing production of its Spiced flavor after only seven months on the market, reports Food Dive. The  Atlanta-based company said it plans to “phase out Coca-Cola Spiced to introduce an exciting new flavor in 2025.”

No reason has been provided for the decision on Spiced. The company simply notes that Coca-Cola is “always looking at what our customers like and adjusting our range of products.”

Spiced was meant to be the Coca-Cola brand’s first permanent offering in more than three years. The soda, which combined traditional Coke flavor with raspberry and “spiced” flavors, started appearing on shelves in February.

As Coca-Cola looks to maintain and grow consumer interest in soda, new flavor offerings have played a key role in that strategy. Spiced also was an attempt by the beverage manufacturer to respond to growing consumer interest, especially among younger individuals, for spicier foods and beverages. Despite its name, Coca-Cola said the beverage is not spicy but rather bold in flavor.

In ending production of Spiced, Coca-Cola likely decided its resources and shelf space would be better suited to another still unannounced beverage.

Research contact: @FoodDive