Posts tagged with "Macy’s"

Elemis plans U.S. launch at Sephora

February 12, 2024

British luxury skin care brand, Elemis, is heading to Sephora. The brand will launch on the beauty retailer’s website on Thursday, February 15; and in 90 of its U.S. stores beginning on Friday, February 16, reports Retail Dive.

Sephora operates more than 2,700 stores in 35 countries globally, according to its website. Elemis already sells in Sephora’s stores across China, Southeast Asia, and the United Kingdom.

The Elemis range of products online and in stores will include its Pro-Collagen Cleansing Balm, Pro-Collagen Marine Cream SPF 30, Dynamic Resurfacing Pads, and a new Sephora exclusive Collagen Health Starter Kit.

Elemi continues to expand its wholesale network. The skin care brand—which was acquired in 2019 by L’Occitane International for $900 millionsells in retailers such as Ulta, Neiman Marcus, Macy’s, and Nordstrom, as well as select spas and salons.

The Sephora partnership comes at a time of strong international growth for Elemis, which has been seeking out new retail customers around the world. As part of the Sephora U.S. launch, Elemis will reveal a new visual campaign educating on the importance of protecting, restoring, and renewing the skin’s collagen.

“This is a pivotal moment for Elemis and one that signals the brand’s continued emphasis on international growth and accessibility,” Suzanne Pengelly, general manager of U.S. at Elemis, said in a statement. “Sephora is the ultimate destination for savvy beauty lovers and their collective bar for excellence is unmatched.”

The expansion into Sephora comes as more brands seek out retail partners to grow their distribution and reach new customers. Hairitage recently entered Kroger, HEB, and CVS. And Curology at the beginning of the year launched on Amazon.

Research contact: @RetailDive

Toys ‘R’ Us is coming back—again!—at 400 Macy’s stores nationwide

July 20, 2022

Once left for dead, Toys“R”Us is making a major comeback. The toy store brand will be just about everywhere for the holidays, reports CNN.

Toys “R” Us will be in every U.S.-based Macy’s store within the next few months, part of an expanded partnership with the toy retailer’s parent company, WHP Global.

The toy stores will range in size from 1,000 square feet in smaller locations to up to 10,000 square feet in flagship Macy’s in Atlanta, Chicago, Honolulu, Houston, Los Angeles, Miami, New York, and San Francisco. The Toys“R”Us footprints may expand during the peak holiday season.

The stores will roll out at Macy’s beginning in late July and going through October 15. Macy’s plans some customer-friendly perks, including demonstration tables for new toys and a life-size Geoffrey giraffe photo opp.

The once-storied toy store went bankrupt and closed all its stores in 2018. It has attempted several unsuccessful comebacks via various owners.

But Toys“R”Us got a new lease on life last year thanks to the Macy’s  partnership, when the two companies agreed to sell toys on Macy’s website and opened shops-within-shops at 400 department stores. Toys “R” Us products have been available on Macy’s website and ToysRUs.com since last August.

WHP Global bought the toy retailer from Tru Kids, which took over the failing brand in a liquidation sale. Tru Kids had opened stores in New Jersey and Texas, but it closed them in early 2021 because of the pandemic.

Both Macy’s and Toys“R”Us. But Macy’s had a turn of fortune in recent months—outperforming the competition. The company said in its first-quarter earnings report that its toy sales were 15 times higher than the comparable period prior to the partnership.

Research contact: @CNN

Macy’s sues to block Amazon from filching the billboard at its Herald Square flagship

October 4, 2021

In the heart of Manhattan, a battle is brewing between the traditional, bricks-and-mortar department store Macy’s and the e-commerce giant Amazon.

According to a report by The New York Times, the disagreement is over the high-visibility billboard next to Macy’s flagship store in Herald Square. For 60 years Macy’s has advertised itself on the 2,200-square-foot perch that wraps around the corner of the building, with its star logo prominent against a red background during the annual Thanksgiving Day parade that Macy’s organizes.

Now Macy’s has sued to block Amazon from getting that prime piece of advertising real estate.

Last week the retail chain filed a lawsuit in New York State Court against the billboard’s owner, Kaufman Realty, claiming that the negative impact of allowing a “direct competitor” to promote itself from a block that has long been associated with Macy’s “would be immeasurable.”

“The damages to Macy’s customer good will, image, reputation and brand should a prominent online retailer (especially Amazon) advertise on the billboard are impossible to calculate,” Macy’s said in the complaint.

Amazon and Kaufman did not immediately respond to requests for comment.

In the suit, which was reported earlier by Crain’s New York, Macy’s accused Kaufman of discussing the billboard with Amazon before its lease agreement with Macy’s expired in August. Terms set in 1963 prevent Kaufman from allowing a Macy’s competitor to advertise on the billboard, a prohibition that “runs with the land forever,” according to the complaint.

Macy’s said in a statement that it “continues to have rights relating to advertisements” at the location, adding that “we expect to realize the benefits of these rights and have asked the court to protect them.”

Research contact: @nytimes

The play’s the thing: Toys ‘R’ Us is back with a little help from Macy’s

August 23, 2021

Toys “R” Us is getting a new lease on life, thanks to Macy’s. The two companies are partnering to sell toys on Macy’s website. The brands are also opening Toys “R” Us shop-in-shops at 400 department stores next year.

It’s the second attempt to revitalize the Toys “R” Us brand within three years, according to a report by CNN.

This relaunch is new owner WHP Global’s first significant strategy shift for the toy store. The New York-based brand management company bought the storied retailer in March with plans to build a “global network and digital platform” for Toys “R” Us.

For Macy’s, using the recognizable name could grow its toy business to compete against Target and Walmart. The department store said its toys sales have grown “exponentially” in the past year as parents try to entertain their homebound kids during the pandemic.

“Toys “R” Us is a globally recognized leader in children’s toys and our partnership allows Macy’s to significantly expand our footprint in that category, while creating more occasions for customers to shop with us across their lifestyles,” said Macy’s Chief Merchandising Officer Nata Dvir in a press release.

WHP Global bought Toys “R” Us from Tru Kids, which bought the failed brand in a 2018 liquidation sale. Tru Kids had big plans to open about a dozen standalone stores across US malls, but only opened two in New Jersey and Texas. Both later closed with the company blaming COVID-19.

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The store-within-a-store concept has been growing in popularity, with big chains like Target and Nordstrom looking for ways to keep shoppers coming back to their stores. Target is opening mini Apple shops and Ulta makeup shops at dozens of its locations and Kohl’s has partnered with Sephora to open 70 shops.

Research contact: @CNN