Posts tagged with "Kim Kardashian"

Kim Kardashian’s Skims to open five stores nationwide

June 13, 2024

Kim Kardashian is bringing Skims out from behind the screen—launching five brick-and mortar stores nationwide, reports the Independent UK.

The soft clothing and intimates brand—founded in 2019 by the reality star and entrepreneur Jens Gredewill open five shopping locations in Georgetown, DC; Aventura, Florida; Austin and Houston, Texas; and Atlanta, Georgia. Georgetown will be the first store to open, welcoming customers inside its 3,300-square-foot space starting June 13.

According to Women’s Wear Daily, the Skims store will offer its women’s collection before their men’s line comes in during the third quarter.

The Georgetown store opening gathered a mass of eager shoppers before the doors opened at 10 a.m. “A group of people lined up outside the store shortly before its opening at 10am. The Skims location is 3300 M St. NW,” DC News Now reported.

The interior of the stores will mimic the brand’s app for minimalism, utilizing neutral tones and sleek furniture.

Fashion media mogul and industry expert, Bernard Garby, took to TikTok to break the news to his thousands of followers. Being well-versed in the business of luxury goods, Garby talked about what this meant for Kardashian’s company and predicted the business tycoon’s next move.

“We’re not talking about a pop-up or some sort of new concession as part of a department store,” Garby said. “No, we are talking about real permanent stores, which is a big step for Kim Kardashian’s business, especially for business that started from e-commerce only.”

“If you’re asking me what’s next,” Garby continued. “Well, obviously it must be an IPO, which means listing the business on the stock exchange and perhaps even selling the whole business to some other investor. I wouldn’t be surprised.”

The fashion news expert pointed out how Kardashian has slowly been removing herself from the brand, specifically the “marketing campaigns.” In Garby’s opinion, this is the “right thing to do.”

“Personal celebrity association works in the beginning to you know, as I say, spark the fire, raise awareness, accelerate growth,” he explained. “But if it becomes as big as Skims, you need to start removing yourself from the brand because one day when you’re gone, you don’t want the brand to be gone too.

“You want the brand to stay, and that’s what Kim Kardashian is doing at the moment,” Garby added.

As of now, it’s not known whether the company plans to expand their retail locations into other areas of the United States.

Research contact: @Independent

WNBA players star in Skims’ latest campaign

May 17, 2024

Tied to the start of the WNBA season and its role as an official partner of the league, Skims has launched a new marketing campaign featuring five of the game’s rising, established and legendary stars, reports Retail Dive.

The campaign highlights recently retired WNBA champion Candace Parker, second overall draft pick Cameron Brink, veteran Dijonai Carrington, and All-Stars Kelsey Plum and Skylar Diggins-Smith. The women were photographed by Hugh Wilson wearing Skims’ Fits Everybody underwear collection.

The media campaign includes national TV spots during WNBA games on ESPN and ABC. Skims also is having virtual signage on court during WNBA games on ABC throughout the season. The campaign will appear across all social and digital platforms of both the WNBA and Skims.

The campaign comes on the heels of Skims being named official underwear sponsor of the WNBA, NBA, and USA Basketball last fall.

“I’m proud to launch this new WNBA campaign starring such an incredible cast of athletes,” Kim Kardashian, co-founder and chief creative officer of Skims, said in a statement. “Championing women and women in sports is incredibly important to Skims. Our brand DNA is rooted in inclusivity, representation, and women’s empowerment, which are values shared with the WNBA.”

While Skims does promote products that are “fit for every body” the new marketing campaign has caused some followers of the brand to call out the company for featuring players that weren’t fully representative of the whole WNBA community. Representatives of the company chose not to comment on the criticism.

“I’m thrilled to be included in the first-ever Skims WNBA campaign alongside this amazing group of rising stars and all-stars,” Parker, a three-time champion, said in a statement. “As I move onto this next chapter in my life, I hope to leave the game in a better place and continue to be an example of what is possible both on and off the court.” Parker retired in 2023 and was recently named president of Women’s Basketball at Adidas.

Skims has had a meteoric rise since it was founded in 2019 by Kardashian and Jens Grede.

Skims launched its first men’s collection last October and started work on a retail store in Washington, D.C., in November. The brand also opened a pop-up shop in New York City at Rockefeller Center, a dedicated space at Saks Fifth Avenue in Manhattan, and another pop-up at Selfridges in London.

Research contact: @RetailDive

Kim Kardashian’s private equity firm acquires minority stake in Truff

November 23, 2023

On Tuesday, November 20, private equity firm Skky Partners—founded by Kim Kardashian and business partner Jay Sammons—announced that it had reached an agreement to acquire a “significant minority stake” in truffle-infused hot sauce and condiment brand Truff, reports Food Dive.

This represents the first capital investment for Skky, which launched last year—aiming to make minority investments in consumer goods companies. Financial terms for the deal were not disclosed.

Truff “singlehandedly brought truffle-infused products into the mainstream food scene,” and has the potential for continued growth, Kardashian said in a statement.

The investment comes as premium hot sauce offerings—particularly with unique, trendy flavors and ingredient—grow in popularit,y along with the broader spicy foods category.

Founded in 2017, the Truff brand sells “luxury” truffle-infused hot sauce, pasta sauce, mayonnaise, oil and salt—which are available in over 20,000 stores nationwide. It saw a significant boost in popularity on social media in recent years and grew a dedicated fanbase, with its @sauce Instagram handle.

Truff also collaborated with major brands including Clorox’s Hidden Valley Ranch, with a limited-edition Truffle Ranch product in 2022.

The success of Truff follows spicy flavors gaining more prominence, particularly with younger consumers. A Datassential report earlier this year found that Milennials and Gen Z are the first generations to prefer Mexican food to Italian.

The hot sauce category is projected to be worth over $5 billion by 2030, growing at a compound annual growth rate of 7.42%, according to Fortune Business Insights.

While a select few hot sauce brands like Tabasco have enjoyed mainstream success in the past, the growth of the category continues to bring more players into the fold, touting distinctive flavors and occasions.

Kraft Heinz debuted a line of premium sauces and spreads in 2022 under the Heinz 57 banner, which includes Hot Chili and Black Truffle Infused Honey items. Earlier this year, the company unveiled a line of Spicy Ketchup items, adding spice from chipotle, habanero.

Research contact: @FoodDive

Kim Kardashian’s Skims brand to launch menswear

October 24, 2023

Skims—the shapewear and clothing brand for women founded in 2019 by Kim Kardashian and Jens Grede—will launch Skims Mens on October 26 with an “All Star Campaign” featuring football icon Neymar Jr; 2022 NFL Defensive Player of the Yea Nick Bosa; and NBA All-Star Shai Gilgeous-Alexander, the company has announced in a news release.

From technically constructed briefs and ultra-soft boxers to tanks and tees, Skims Mens is bringing its innovative design approach on fabric, style, and fit to the men’s category.

“The expansion into the menswear space is a major milestone for the brand, and a testament to Skims’ commitment to providing solutions for everybody. To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences; not just for women. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products,” says Kardashian.

“Skims’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of Skims’ existing customer base.  Entering the $111 billion U.S. men’s apparel market (source) unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers,” says Grede, CEO & co-founder of SKIMS.

For the brand’s debut release, Skims Mens will introduce three collections:

  • Cotton is a collection of essentials built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear.
  • Stretch is a collection of foundations that will never lose shape. This lightweight, ultra-soft collection is constructed from a maximum-stretch fabric for the perfect fit, every time.
  • Sport is designed to specifically aid performance. This collection of lightly compressive base layers is engineered to sit seamlessly under workout clothes for maximum comfort and support.

Available to shop exclusively on starting , Skims Mens arrives in sizes XS-5X, with price ranging from $16-$54 for single pieces and $42-$98 for packs.

SKIMS sells directly through its website, as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, KaDeWe, Holt Renfrew. And David Jones.

Research contact: @skims

Kardashians sign exclusive deal with Hulu to create new content for late 2021

December 14, 2020

Kardashian-Jenners, we hardly missed ye. After announcing in September that they would shutter their 20-season reality show on the E! Channel in 2021, the over-exposed family already is planning a return, Fox Business reports.

During Disney’s Investor Day presentation, the reality TV icons—Kris, Kendall, and Kylie Jenner; and Kim, Kourtney, and Khloe Kardashian; as well as Kendall and Kylie Jenner—will create global content that will stream exclusively on Hulu in the United States, and on Star internationally in multiple territories. It is expected to debut in late 2021.

It is currently unclear whether the family members will appear in the content they are creating. It is also unclear whether Kris’s son Rob Kardashian will participate in the deal, although he was not mentioned in the press release, Fox says.

The wildly popular Keeping Up with the Kardashians series, which has run on E! since its inception in 2007, is executive produced by Ryan Seacrest.

“Without ‘Keeping Up with The Kardashians,’ I wouldn’t be where I am today,” Kim Kardashian wrote. “I am so incredibly grateful to everyone who has watched and supported me and my family …. This show made us who we are and I will be forever in debt to everyone who played a role in shaping our careers and changing our lives forever.”

Research contact: @FoxBusiness

Doxxing: it’s the celebrity club you don’t want to join

August 15, 2019

Suppose you were a celebrity who wanted to post a message to friends on social media, but still hoped to protect your privacy and identity. Maybe you would use a different name and photo on your Facebook or Twitter account. But in today’s online world, such amateur “covers” simply aren’t enough.

In fact, through a technique called “doxxing,” literally scores of famous performers and politicians have experienced the theft of their personal and financial information—only to see it posted out on the Internet for everyone to see.

Doxxing isn’t new. It’s been used by identity thieves for several years with great success.

How do they do it? They impersonate the celebrity that they plan on “outing” or embarrassing by gathering as much information as they can from a variety of sources, and then use that information to get access to more sensitive personal information, according to a blog by Christopher Budd of Trend Micro—a Japanese multinational cybersecurity and defense agency.

In fact, during just one week in March 2013, the financial information of a handful of celebrities was exposed by a mysterious website called “The Secret Files.” The stripped-down website posted the  Social Security numbers, credit reports, birth dates, addresses, and phone numbers of celebrities and public figures—among them, Kim Kardashian, Britney Spears, Ashton Kutcher, Jay-Z, Tiger Woods, Mitt Romney, former Attorney General Eric Holder, former FBI Director Robert Mueller, and Hillary Clinton.

And to drive the point that technical savvy can’t seem to protect you from this, they’ve even posted information about Bill Gates.

The question becomes: What does this mean for us—the regular dweebs who use social media? And what should you do about it?

The good news is that these doxxing campaigns are clearly targeting famous and powerful people, and isn’t likely to directly affect any of us in the near term, according to Trend Micro. But this does highlight that your credit report has a lot of powerful information that you wouldn’t want publicly posted. So it’s a good time to take some steps to protect your information.

What you want to do is to ensure that you keep any information that you use to answer these types of security questions secret. Typically, you have a choice of what questions to answer, so only use questions for which the answers aren’t already public. Make sure your social media profiles are set to only show information to friends and you only “friend” people that you really know.

And, consider taking time and searching for yourself like an attacker would: Do searches on yourself and variations of your name, see what comes up—and if you find information out there that you didn’t know was out there and don’t want in public view, follow up to have it removed.

Research contact:@TrendMicro

Vampire facials linked to two cases of HIV at a spa in New Mexico

May 7, 2019

Would you shed blood for better skin? Celebrities such as Kim Kardashian have popularized what is known as the Vampire Facial—a costly and creepy procedure that involves extracting platelet-rich plasma from one part of your body and injecting it back into your face with a needle.

It’s not for those who lack strong stomachs—but the “new wrinkle’ in dermatology has been said to promote collagen growth and healthier skin cells; and to help erase acne and scars.

There’s just one very big drawback—discovered recently: In addition to increasing the smoothness and elasticity of the skin, it also may increase a patient’s odds of getting a blood-borne infection, Women’s Health reports.

On April 29—eight months after shutting down the VIP Spa in New Mexico for unsanitary practices—the New Mexico Department of Health (NMDOH) called for any clients who received the trendy vampire facial between May and September of 2018 to get tested for blood-borne infections; including HIV, hepatitis B, and hepatitis C.

The NMDOH currently is investigating two cases in which former clients tested positive for the same strain of HIV after receiving the facial. And it has offered any former VIP Spa clients who think they may be at risk free testing provided by the department.

The VIP Spa closed on September 7, 2018,after an inspection by the NMDOH and the New Mexico Regulation and Licensing Department, Barbers and Cosmetologists Board.

“While over 100 VIP Spa clients have already been tested, NMDOH is reaching out to ensure that testing and counseling services are available for individuals who received injection-related services at the VIP Spa,” said Kathy Kunkel, NMDOH Cabinet Secretary. “Testing is important for everyone, as there are effective treatments for HIV and many hepatitis infections.”

Despite the risks, chances are that some people and professionals will still keep the procedure on their calendars. “We use it to treat acne, acne scarring, melasma, surgical scars, and fine wrinkles and lines,” Gary Goldenberg, M.D., assistant clinical professor of dermatology at the Icahn School of Medicine at Mount Sinai Hospitalpreviously told Women’s Health. And some people even use it to promote hair growth.

Whatever their reasons for getting the facial, exposure to infection was definitely never on anyone’s list.

Research contact: @WomensHealthMag