June 20, 2022
Hollywood is never afraid to give us movies with origin stories that we never asked for: That’s how we got the Jennifer Lawrence vehicle “Joy” about the creation of a mop and Ben Affleck’s newly announced movie about Nike’s marketing team.
What more could we ask for? Up next is a story about the creation of the Pop-Tart—titled “Unfrosted: The Pop-Tart Story,” and helmed by legendary comedian Jerry Seinfeld, who will co-write, direct, produce, and star in the film, reports Bustle.
Announced in the summer of 2021 by “Deadline,” the film is being produced by Netflix at a reported $70 million budget and now boasts a cast full of A-List stars—among them, Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, and James Marsden.
Seinfeld co-wrote the film with “Seinfeld” alum Spike Feresten and comedian Barry Marder, and told Deadline, “Stuck at home watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness. So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”
Production is expected to start later this year—meaning, we can expect to see the film on the streamer sometime in 2023. No trailer or teasers have been released at this time.