Posts tagged with "Kelloggs"

Everything we know about Jerry Seinfeld’s Pop-Tart movie

June 20, 2022

Hollywood is never afraid to give us movies with origin stories that we never asked for: That’s how we got the Jennifer Lawrence vehicle “Joy” about the creation of a mop and Ben Affleck’s newly announced movie about Nike’s marketing team.

What more could we ask for? Up next is a story about the creation of the Pop-Tart—titled “Unfrosted: The Pop-Tart Story,” and helmed by legendary comedian Jerry Seinfeld, who will co-write, direct, produce, and star in the film, reports Bustle.

Announced in the summer of 2021 by “Deadline,” the film is being produced by Netflix at a  reported $70 million budget and now boasts a cast full of A-List stars—among them, Melissa McCarthy, Jim Gaffigan, Amy Schumer, Hugh Grant, and James Marsden.

 Seinfeld got the idea from a 1963 rivalry between two rival Michigan cereal companies, Kellogg’s and Post, to create a new pastry that “will change the face of breakfast forever.”

 The film is described as “a tale of ambition, betrayal, sugar, and menacing milkmen” in the press release, promising a hearty dose of comedy. After all, it’s inspired by Seinfeld’s 2020 Beacon Theatre standup special, in which he waxed philosophic about his love for Pop-Tarts

Seinfeld co-wrote the film with “Seinfeld” alum Spike Feresten and comedian Barry Marder, and told Deadline, “Stuck at home watching endless sad faces on TV, I thought this would be a good time to make something based on pure silliness. So we took my Pop-Tart stand-up bit from my last Netflix special and exploded it into a giant, crazy comedy movie.”

Production is expected to start later this year—meaning, we can expect to see the film on the streamer sometime in 2023. No trailer or teasers have been released at this time.

 Research contact: @bustle

For the discerning snacker: Cheez-Its packaged with a rosé wine

July 22, 2020

Battle Creek, Michigan-based Kelloggs and House Wine of Walla Walla, Washington, have a little something special for those of us (maybe, all of us?) who admit to snacking more while under lockdown, reports USA Today..

They have teamed up for the second year running to offer a $29.99 box containing both a three-liter box of rosé House Wine and about 20 servings of Cheez-It White Cheddar crackers. This combo-pack goes on sale 2 p.m. (ET) this Thursday, ahead of National Wine and Cheese Day on Saturday, July 25, at OriginalHouseWine.com.

And if you want a box, you had better move fast, the companies say; because last year, the pairing sold out in minutes.

“White Cheddar is a long-standing favorite of Cheez-It fans and what better match than light, refreshing rosé?” Cheez-It Senior Marketing Director Jeff Delonis said in a statement. “Not only does it perfectly complement the cheesy goodness, it’s also the unofficial wine of summer!”

“We’ve seen rosé skyrocket in popularity over the past few years, especially during the warm summer season,” said Hal Landvoigt, winemaker for House Wine, in a statement. “For the second year of this partnership, we knew the pairing had to feature rosé as the perfect complement to the real-cheese flavor in Cheez-It White Cheddar.”

For those who miss out on the special offer–—Kellogg’s has some suggestions:

  • Extra Cheesy Cheez-Its with pinot grigio,
  • Cheddar Jack Cheez-Its with cabernet sauvignon, and
  • Cheez-It Duoz Sharp Cheddar/Parmesan with chardonnay.

Those recommendations may come in handy, too, if you want to experiment with Cheez-Its and wine for National Wine and Cheese Day, USA Today notes. That’s because your Cheez-It and House Wine package isn’t guaranteed for delivery by Saturday.

Research contact: @USATODAY