Posts tagged with "Jens Grede"

Kim Kardashian’s Skims to open five stores nationwide

June 13, 2024

Kim Kardashian is bringing Skims out from behind the screen—launching five brick-and mortar stores nationwide, reports the Independent UK.

The soft clothing and intimates brand—founded in 2019 by the reality star and entrepreneur Jens Gredewill open five shopping locations in Georgetown, DC; Aventura, Florida; Austin and Houston, Texas; and Atlanta, Georgia. Georgetown will be the first store to open, welcoming customers inside its 3,300-square-foot space starting June 13.

According to Women’s Wear Daily, the Skims store will offer its women’s collection before their men’s line comes in during the third quarter.

The Georgetown store opening gathered a mass of eager shoppers before the doors opened at 10 a.m. “A group of people lined up outside the store shortly before its opening at 10am. The Skims location is 3300 M St. NW,” DC News Now reported.

The interior of the stores will mimic the brand’s app for minimalism, utilizing neutral tones and sleek furniture.

Fashion media mogul and industry expert, Bernard Garby, took to TikTok to break the news to his thousands of followers. Being well-versed in the business of luxury goods, Garby talked about what this meant for Kardashian’s company and predicted the business tycoon’s next move.

“We’re not talking about a pop-up or some sort of new concession as part of a department store,” Garby said. “No, we are talking about real permanent stores, which is a big step for Kim Kardashian’s business, especially for business that started from e-commerce only.”

“If you’re asking me what’s next,” Garby continued. “Well, obviously it must be an IPO, which means listing the business on the stock exchange and perhaps even selling the whole business to some other investor. I wouldn’t be surprised.”

The fashion news expert pointed out how Kardashian has slowly been removing herself from the brand, specifically the “marketing campaigns.” In Garby’s opinion, this is the “right thing to do.”

“Personal celebrity association works in the beginning to you know, as I say, spark the fire, raise awareness, accelerate growth,” he explained. “But if it becomes as big as Skims, you need to start removing yourself from the brand because one day when you’re gone, you don’t want the brand to be gone too.

“You want the brand to stay, and that’s what Kim Kardashian is doing at the moment,” Garby added.

As of now, it’s not known whether the company plans to expand their retail locations into other areas of the United States.

Research contact: @Independent

Kim Kardashian’s Skims brand to launch menswear

October 24, 2023

Skims—the shapewear and clothing brand for women founded in 2019 by Kim Kardashian and Jens Grede—will launch Skims Mens on October 26 with an “All Star Campaign” featuring football icon Neymar Jr; 2022 NFL Defensive Player of the Yea Nick Bosa; and NBA All-Star Shai Gilgeous-Alexander, the company has announced in a news release.

From technically constructed briefs and ultra-soft boxers to tanks and tees, Skims Mens is bringing its innovative design approach on fabric, style, and fit to the men’s category.

“The expansion into the menswear space is a major milestone for the brand, and a testament to Skims’ commitment to providing solutions for everybody. To have an icon like Neymar Jr be the face of our launch campaign, along with NBA All-Star Shai Gilgeous-Alexander and NFL’s top Defensive Player Nick Bosa, I think speaks volumes to the way SKIMS has evolved into becoming a brand that can provide comfort for all audiences; not just for women. I am incredibly excited about this next chapter for Skims and cannot wait for everyone to experience our amazing range of products,” says Kardashian.

“Skims’ decision to expand into this new category was reinforced by a growing number of men who have already embraced the brand’s existing product offerings, with men accounting for over 10% of Skims’ existing customer base.  Entering the $111 billion U.S. men’s apparel market (source) unlocks an incredible opportunity for the business as we work to continue to reach new demographics and disrupt new categories for the next-generation of consumers,” says Grede, CEO & co-founder of SKIMS.

For the brand’s debut release, Skims Mens will introduce three collections:

  • Cotton is a collection of essentials built from a soft, mid-weight cotton blend with built-in recovery for comfortable, everyday wear.
  • Stretch is a collection of foundations that will never lose shape. This lightweight, ultra-soft collection is constructed from a maximum-stretch fabric for the perfect fit, every time.
  • Sport is designed to specifically aid performance. This collection of lightly compressive base layers is engineered to sit seamlessly under workout clothes for maximum comfort and support.

Available to shop exclusively on  SKIMS.com starting , Skims Mens arrives in sizes XS-5X, with price ranging from $16-$54 for single pieces and $42-$98 for packs.

SKIMS sells directly through its website, as well as through select partnerships with retailers including Nordstrom, Saks Fifth Avenue, Selfridges, SSENSE, Net-a-Porter, Lane Crawford, KaDeWe, Holt Renfrew. And David Jones.

Research contact: @skims