May 9, 2022
It’s official! There’s a new Gerber baby in town. On Wednesday, May4, the baby food brand announced the winner of its 12th annual Gerber Baby Photo Search Contest: 7-month-old Isa Slish from Edmond, Oklahoma, reports HuffPost.
A panel of judges selected Isa from a pool of more than 225,000 entrants to serve as the 2022 Gerber “spokesbaby” and honorary “chief growing officer.” She will hold the title of “chief taste tester” and “review” the brand’s new baby food products, the company says.
Isa also will appear on Gerber’s social media channels and marketing campaigns for the year. Her family will receive a $25,000 cash prize, free Gerber products for up to a year, $1,000 in Gerber baby clothes and a $1,000 gift card from the ezpz brand of developmental feeding tools.
Isa’s win is not just an exciting moment for her family but also marks a victory for disability inclusion. The 7-month-old was born with congenital femoral deficiency and fibular hemimelia, which in her case means she was born without a femur or fibula in her right leg.
“Ever since we knew Isa was going to be born with a limb difference, we’ve wanted to raise awareness and advocate as much as possible,” Isa’s mother Meredith Slish told HuffPost. “After I saw the call for entries, we thought this could be a great opportunity to show off our beautiful baby girl and raise awareness around limb difference.”
Meredith and her husband, John, feel it’s fitting that they were able to enter Isa into the Gerber contest during the month of April, which is Limb Loss and Limb Difference Awareness Month. As for her win, they are excited the judges recognized how “amazing” and “special” their joy-filled daughter is.
“We’re incredibly grateful to Gerber for choosing a baby who represents diversity,” Meredith said. “And we hope going forward she will not only be the wonderful, fun-loving, giggly, smiling, beautiful girl she is, but also help us raise awareness—communicating to families that there is hope, and if babies are supported and loved by the family, friends and community around them, that they can really grow and be whatever they want to be.”
Research contact: @HuffPost