Posts tagged with "Home goods"

Target unveils new items costing $10 or less—and some under $1

February 20, 2024

As consumers continue to struggle with inflation, Target is unveiling a low-price, in-house brand it’s calling dealworthy, reports NBC News.

Target’s dealworthy products will start at less than $1, with most items coming in under $10, the company says. The retailer is marketing some 400 items under the label, including apparel and accessories, essentials and beauty, electronics, and home goods.

As an example, Target said some electronics-related items, such as phone cases, would be priced 50% lower than any other brands sold at Target.

The first dealworthy products already have started arriving in stores and on Additional products will be introduced throughout 2024 and early 2025—including power cords, underwear, socks, laundry detergent, dish soap and more

Target is the latest major brand to recognize that consumers are balking at higher prices.

“We know that value is top of mind for consumers, and dealworthy, backed by our owned-brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target,” said EVP Rick Gomez.

As with other Target-owned brand items, customers can return dealworthy products within one year with a receipt for an exchange or a refund.

Other retailers launching lower-cost in-house brands include Hanes, which recently unveiled “M,” a women’s shapewear line priced as low as $5.50; which compares with signature brand Maidenform’s prices of $40 to $55. And as of August, supermarket chain Kroger’s Smart Way brand, unveiled in 2022, has become the fastest-growing private consumer label on the market.

Research contact: @NBCNews

‘Knock it off,’ says Williams-Sonoma in suit alleging Amazon is selling copies of its furniture

December 24, 2018

Some furniture being sold on Amazon this holiday season is not “sitting well” with housewares designer and retailer Williams-Sonoma. The San Francisco-based home furnishing chain brought suit against Amazon on December 14 in the U.S. District Court for the Northern District of California, asking for damages and injunctive relief.

The basis for the legal complaint? Williams-Sonoma claims that the online merchant has used its proprietary designs, patents, and common law trademarks to sell copies of its “home goods, lamps, chairs, and other furniture and lighting products”

Specifically, the suit alleges that Amazon’s line of Rivet furniture includes products that are “strikingly similar” to those made by Williams-Sonoma’s West Elm unit—among them,  a $300 Orb Upholstered Dining Chair that the household goods maker introduced two years ago,  SF Gate reported on December 18,

According to a report by The Washington Post, “It’s widely known that third-party vendors sell counterfeit products on Amazon, but the company has sidestepped blame in the past by claiming it merely provides the platform and can’t control those vendors. This complaint is different. The knockoff Williams-Sonoma products are being sold and marketed by Amazon itself, putting Amazon in direct competition with Williams-Sonoma, according to the company’s lawyers.”

Although Williams-Sonoma doesn’t license its branded products to other online retailers, Amazon markets some merchandise on its website as Williams-Sonoma products “in a confusing manner that is likely to lead, and has led, customers to believe” that they are buying licensed Williams-Sonoma goods, the complaint says.

Williams-Sonoma notes in its legal filing that, “Among the harm caused by Amazon’s infringing acts, consumers may come to associates [our] Williams-Sonoma [trademark] with overpriced, low-quality, or potentially unsatisfactory goods or services.”

The company claims that, already, “Many of these products have been the subject of customer complaints on the Amazon website, are not subject to WSI’s quality control measures, and/or have been damaged or altered such that the Williams-Sonoma mark no longer properly applies.”

The Post also reports that Amazon has marketed the knockoff Williams-Sonoma products through targeted emails—and to make matters worse, one such email was sent to the president of Williams-Sonoma, Janet Hayes. Court documents show an email Hayes received with the subject line “Janet: Williams-Sonoma Peppermint Bark 1 Pound Tin and more items for you,” which linked to a holiday candy priced at almost double what Williams-Sonoma sells it for.

Williams-Sonoma is requesting damages of up to $2 million per counterfeit item being sold by Amazon, as well as legal costs.