Posts tagged with "Hanes"

Target unveils new items costing $10 or less—and some under $1

February 20, 2024

As consumers continue to struggle with inflation, Target is unveiling a low-price, in-house brand it’s calling dealworthy, reports NBC News.

Target’s dealworthy products will start at less than $1, with most items coming in under $10, the company says. The retailer is marketing some 400 items under the label, including apparel and accessories, essentials and beauty, electronics, and home goods.

As an example, Target said some electronics-related items, such as phone cases, would be priced 50% lower than any other brands sold at Target.

The first dealworthy products already have started arriving in stores and on Target.com. Additional products will be introduced throughout 2024 and early 2025—including power cords, underwear, socks, laundry detergent, dish soap and more

Target is the latest major brand to recognize that consumers are balking at higher prices.

“We know that value is top of mind for consumers, and dealworthy, backed by our owned-brand promise, will not only appeal to our current guests but position us to attract even more new shoppers to Target,” said EVP Rick Gomez.

As with other Target-owned brand items, customers can return dealworthy products within one year with a receipt for an exchange or a refund.

Other retailers launching lower-cost in-house brands include Hanes, which recently unveiled “M,” a women’s shapewear line priced as low as $5.50; which compares with signature brand Maidenform’s prices of $40 to $55. And as of August, supermarket chain Kroger’s Smart Way brand, unveiled in 2022, has become the fastest-growing private consumer label on the market.

Research contact: @NBCNews

Image source: American Giant

American Giant leads coalition of apparel brands to produce 1 million medical-grade masks a week

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April 6, 2020

U.S. healthcare workers soon “will be wearing” happier and less-stressed expressions, thanks to the American fashion and apparel industries, Fast Company reports. The San Francisco-based startup, American Giant, which is known for its durable, domestically-produced clothing, is saying, “Hold on sweatshirts; hello medical masks,” on its website.

Indeed, American Giant has retooled its entire North Carolina factory and retrained all of its sewers to make medical-grade masks, in order to help the U.S. healthcare community fight the COVID-19 pandemic.

The “durable, not disposable” clothing company is part of a coalition of 11 U.S. apparel brands—among them, Hanes, Fruit of the Loom, and Los Angeles Apparel—that will start manufacturing personal protective equipment (PPE) for healthcare workers on the front lines of the fight against the coronavirus, Fast Company says.

While much of apparel manufacturing has been shipped out of the United States over the last four decades, a small number of companies have chosen to invest in making products locally. These brands are now able to more quickly shift their production and deliver much-needed gear to hospitals in the United States.

Equipping hospital workers with the necessary tools has become a top priority as COVID-19 cases spread across the country. The coalition companies are joining forces to make one million masks a week that have been certified by the Department of Health and Human Services.

To do this, some of these companies have had to stop the production of their own goods. American Giant, for instance, is no longer making its regular line of clothing, which means that when its current inventory runs out, it will not be able to restock. But, much to its credit, it would rather restock hospital inventories than its own store shelves.

Research contact: @americangiant