Posts tagged with "Good Morning America"

Nature Made launches major 2023 advertising campaign

January 2, 2023

Timed to the beginning of the new year, Nature Made is launching The Start of Something Great, one of its largest advertising campaigns to date. The hoopla is all about establishing Nature Made vitamins as the transformative regimen “to set good days in motion,” the brand has announced.

.The campaign, which will launch across three major broadcast networks along with a Good Morning America sponsorship, marks a shift from Nature Made’s typical advertising approach of showcasing health and wellness products in a functional way, to instead appealing to the more emotional and positive side of wellness. It kicks off New Year’s Eve with a high impact live viewership on three network New Year’s Eve programs.

Nature Made’s new approach was informed by the brand’s proprietary research along with NielsenIQ behavioral science insights which show that consumers do not connect to “scare-based” advertising and are instead looking for more positive messaging around health. With its new, proactive approach to wellness Nature Made seeks to lean into the confidence of being cared for rather than add to consumers’ growing stress and anxieties.

“Consumers are increasingly interested in taking a positive, proactive approach to their health,” shared Rhonda Hoffman, CMO of Pharmavite, Nature Made’s parent company. “Science and quality remain fundamental to our brand’s DNA, but our new campaign seeks to reframe the role of Nature Made vitamins and supplements by leaning into the shifting cultural conversation and consumer expectations around health and wellness.”

The campaign includes a commercial, created in partnership with Leo Burnett Chicago, Pharmavite’s creative agency of record since fall 2021, which features a woman getting ready for her day. As part of her morning routine, she takes her vitamins and shares warm moments with her family before heading out the door, knowing that with the help of Nature Made vitamins she has a strong foundation for a great day. The commercial closes with a zoomed-in view of the iconic yellow equity branding that has helped make the brand instantly recognizable to consumers.

The new media plan will have more investment in streaming TV than ever before with an additional emphasis on popular social media platforms like TikTok, Instagram Reels, and Pinterest, in order to reach younger consumers. According to a 2022 Mintel report, nearly half (47%) of Millennials have increased vitamin and supplement usage since the start of the pandemic.

Research contact: @Pharmavite1

AI photography is taking over social media. Why are some concerned about privacy?

December 8, 2022

The latest social media trend among users, young and old,  is sharing virtual avatars generated through the Lensa AI app, reports ABC News.

Lensa, which has been around since 2018, enables users to upload from 10 to 20 photos of their selfies or portraits—and then it creates dozens, even hundreds, of digital images called “Magic Avatars.”

While the pictures could be considered pieces of digital art, those who are worried about personal online privacy have begun raising concerns about data collection.

Cybersecurity expert Andrew Couts is a senior editor of security at WIRED—overseeing privacy policy, national security, and surveillance coverage. He recently told ABC’s Good Morning America that it’s almost “impossible” to know what happens to a user’s photos after they are uploaded onto the app.

“It’s impossible, without a full audit of the company’s back-end systems, to know how safe or unsafe your pictures may be,” Couts said. “The company does claim to ‘delete’ face data after 24 hours and they seem to have good policies in place for their privacy and security practices.”

According to Lensa’s privacy policy, the uploaded photos are automatically deleted after the AI avatars are generated, and the face data on other parts of the app is automatically deleted within 24 hours after being processed by Lensa.

Prisma Labs, the developer of Lensa AI, told ABC News in a statement that images users upload are used “solely for the purpose of creating their very own avatars.”

“Users’ images are being leveraged solely for the purpose of creating their very own avatars. The system creates a personalized version of the model for every single user and models never intersect with each other. Both users’ photos and their models are deleted within 24 hrs after the process of creating avatars is complete,” the company said in a statement. “In very simple terms, there is no[t] a ‘one-size-fits-all collective neural network’ trained to reproduce any face, based on aggregated learnings.”

The statement continued, “We are updating our Terms & Conditions to make these more clear to everyone. The much-discussed permission to use the content for development and improving Prisma’s work and its products refers to the users’ consent for us to train the copy of the model on the 10-20 pictures each particular user has uploaded,” the statement continued. “Without this clause, we would have no right to perform this training for each subsequent generation. We are fully GDPR and CCAP compliant. We store the bare minimum of data to enable our services. To reiterate, the user’s photos are deleted from our servers as soon as the avatars are generated. The servers are located in the United States.”

Couts added that he isn’t too worried about the photos because most of us already have our faces on social media. He said his main concern is data collection that can be potentially lifted from users’ phones.

Research contact: @abcnews

Hair, be there: New study finds some natural hair loss supplements actually might work

December 5, 2022

A report published on Wednesday, November 30 by the Journal of the American Medical Association identifies which natural nutritional supplements are most likely to reverse hair loss.

Pumpkin seed oil, zinc, and other nutritional supplements may help with hair loss, according to the new research published in JAMA Dermatology, reports ABC News.

Researchers in Boston and Miami reviewed 30 different studies—some of which focused on men, while others targeted women, and yet others looked at hair loss in children—and found nutritional supplements with the best potential benefits from several hair loss brands and natural supplements.

A few of the brands include Viviscal, Nourkrin, Nutrafol, Lamdapil and Pantogar, and potentially beneficial supplements include the likes of capsaicin and isoflavone, omegas 3 and 6 with antioxidants, apple nutraceutical, total glucosides of paeony and compound glycyrrhizin tablets, zinc, tocotrienol, and pumpkin seed oil, according to the findings.

All of the supplements in the study reportedly had mild to no side effects.

Whether or not the supplements work may depend on the person and the type of hair loss that person is experiencing, according to health experts.

ABC News chief medical correspondent Dr. Jennifer Ashton, who has shared her own COVID-related hair loss journey, said the supplements noted in the research are “widely available.”

She said treatment options will be individual to each person. “I think the bottom line here is that you have to get at, pardon the pun, the root cause of your hair loss, because it’s not one size fits all,” Ashton said on Good Morning America. “But if you look at how these supplements produced the results that they did, according to this compilation of studies, they varied.”

Ashton recommends speaking with a dermatologist to discuss treatment options and what works best for a specific type of hair loss. She said the evidence is still emerging on the beneficial effects of supplements for hair loss.

“I want to emphasize these results can vary,” said Ashton. “They can be mild. They can be more significant, but for people suffering with significant hair loss issues, usually a visit to a dermatologist is step one.”

Ashton said she found success by varying her hair styling techniques, in addition to diet and supplements.

“It’s not just about diet and nutritional supplements, but I think the key thing here is evaluate your particular situation,” she said. “For me, diet was a big contributing factor, but then resting your hair from styling or coloring damage—and my favorite, those clip-on ponies and wigs—can be really, really helpful.”

Research contact: @abcnews

Why is Pilates so popular?

September 1, 2022

Australian-based Pilates instructor and influencer Bailey Brown summed up the Pilates craze succinctly in a now-famous TikTok: “Gorgeous, gorgeous girls do Pilates. Pilates girls are hot.”

Brown’s post has gained the attention of millions, and the audio has been shared numerous times on TikTok, reports Good Morning America.

The now-trending exercise has also become a favorite among celebrities like Duchess Meghan and Jennifer Aniston. It was name-dropped recently on the Met Gala red carpet by beauty entrepreneur Lori Harvey when she pointed to Pilates when Essence‘s beauty and style editor Blake Newby asked, “What’s the trick to the abs?”

While most market research doesn’t track Pilates separately from yoga, in a report by Research Dive, the global Pilates and yoga studios market was expected to pull in revenue of $269.3 billion by 2028 compared to $127.7 billion in 2021—a compound annual growth rate of 10%.

Fitness influencers Elizabeth Endres and Dale Stabler of Sweats & The City told Good Morning America that they were initially “intimidated” to try Pilates.

“However, when New York Pilates opened in their beautiful space in SoHo, it felt more approachable with class names like ‘ABS ARMS A**’.” We felt like they were trying to get the younger generation onto Pilates and make it fun,” says Stabler.

Enres adds, “Pilates is a challenging, low-impact exercise that really works muscles and parts of your body in ways no other exercise can. It’s about form and alignment and building a really strong foundation. We think a lot of people became tired of breaking their bodies down and wanted to explore all the benefits of Pilates. Not to mention, a lot of amazing studios have popped up in the last year or so.”

But what, exactly, is Pilates? Created by German physical trainer Joseph Pilates in the 1920s, Pilates is a low-impact exercise focused on form and alignment to enhance strength building as well as flexibility. It can be done on a mat or reformer and practiced through other Pilates apparatuses.

Club Pilates master trainer Shepherd Joseph tells GMA that the most popular form of Pilates right now is performed on the reformer apparatus, which has springs that create multiple levels of resistance and straps for your arms and feet to move on a pulley system. “The reformer resembles a bed, as it was originally designed after a hospital bed when Joseph Pilates was rehabbing injured soldiers,” she explains.

Joseph went on to break down different types of Pilates—including everything from “classical” to “apparatus” formats:

  • Classical vs. Contemporary Pilates: Classical Pilates is a style that stays true to the original Pilates method, called Contrology, created by Joseph Pilates. Contemporary Pilates, seen at Club Pilates, is more of a blend of Joseph Pilates’ original method, and new-age research and exercises adapted from physical therapy.
  • Mat Pilates vs. Reformer Apparatus Pilates: Mat Pilates is a series of full-body exercises performed supine on a Pilates mat—prone, kneeling or standing. Reformer Pilates uses the Mat Pilates principles and performs the exercises with resistance and the pulley system—creating more intensity or assistance depending on the exercise.

Pilates has a wide range of important health, fitness and overall wellness benefits.

Cedric X. Bryant, president and chief science officer of the American Council on Exercise, tells GMA that it also can “improve muscular endurance, flexibility and posture, and in combination can lead to a reduced risk of injury as well as a decrease in existing chronic pain. And, because of the focus on mindfulness, Pilates can reduce stress levels, anxiety and depression.”

He also added that Pilates can be an excellent option for people just starting an exercise routine, as well as those recovering from injury.

“It’s great for at-home workouts and can be done in short bouts of around ten minutes, so there is no need to perform a 60-minute workout to reap the benefits,” Bryant explains.

Additionally, several studies show that Pilates can be beneficial in everything from reducing chronic low back pain to reducing stress and anxiety.

Modernized boutiques and offerings have also sprung up along with the growing interest. Andersen credited some of the success of her airy, bright New York Pilates studios to the company’s use of social media and making it appealing to downtown New Yorkers. “Pilates is not a trend, it’s a movement,” says New York Pilates founder Heather Andersen

She adds, “By creating beautiful environments that feel more like homes instead of gyms, NYP has created a space that people want to work out in. You’ll feel like you’re working out in the apartment of your dreams. We hire the absolute best 400-hour certified Pilates instructors and students have started realizing just how effective Pilates can be.”

But that beauty comes with a price: Many people have called out the price, which can vary anywhere from $35 for a single group class to upward of $120 for one-on-one sessions.

Ife Obi, a certified Pilates teacher, personal trainer and founder of Brooklyn-based studio,  The Fit In, tells GMA that much of the pricing is influenced by keeping up with the current market rate; as well as high associated costs for certifications plus purchasing equipment that can total anywhere from $5,500 to $9,000—and doesn’t include any continuing education.

“While the prices are getting pretty ridiculous, there is in-depth anatomy, alignment, equipment and movement knowledge that you have to know in order to be a quality teacher,” said Obi. She also highlights that much of the in-depth knowledge isn’t included in standard personal training certification and can pack on an extra $1,000 in costs.

“And because of this, you generally don’t teach more than six people in a group Pilates equipment class — whereas in other modalities you can pack 30 or 40 people into a room because there’s not as much attention to detail,” Obi added. “But, you still have to cover the costs of the studio.”

Obi also mentioned that most Pilates studios in New York have opted for affluent neighborhoods, which results in higher rents and higher overall costs for sessions.

Another major drawback: Obi, who is a woman of color, says that Pilates has been inaccessible to many people of color for a number of reasons.

“From the beginning, it was seen as a modality for soldiers in Germany; then, eventually, dancers and celebrities in [the United States],” Obi says. “You didn’t really see us in those groups and in turn, you didn’t really see us in Pilates.”

First-generation Pilates teacher Kathy Grant, who was Black, studied directly under Joseph Pilates; but aside from her, master trainer Lolita San Miguel, who is Puerto Rican, said there weren’t many other advocates pushing to extend access of the method to people of color, according to Diversity in Pilates.

Liz Polk, co-founder of Speir Pilates, attributes the lack of representation to an underdeveloped pipeline of Pilates professionals and a gap in financial resources and support for Black-owned fitness businesses.

“There are so many amazing small Black fitness entrepreneurs out there, but their ability to grow and scale in a competitive way is severely limited when the funding is not available to them and they, instead, need to use their personal savings and/or money from friends and family to bootstrap the business,” said Polk.

“At Speir, we are actively addressing this pipeline issue by sponsoring trainees from underrepresented communities and seeing them through certification,” Polk reveals. “We’ve even offered our trainees open positions at Speir during their certification process. To date, we’ve sponsored the certification of several Pilates instructors and we plan to scale our training and certification programs to truly make a positive impact on this pipeline issue.”

Research contact: @GMA

Dad wows the Internet by modeling his daughter’s crochet crop tops

August 8, 2022

This dad loves to model his daughter’s crochet designs—from cool crop tops to beautiful bucket hats. But he’s not just any dad. He’s Jeff Beaver of Arkansas, reports ABC News.

Across several social media platforms—including  Instagram,  TikTok  and more—the dedicated dad can be seen dancing, twirling, laughing, and posing in looks from the LoveBeav product line.

Emily has been crocheting since 2015, but started noticing her business really take off during the summer of 2021, thanks to social media. When she began scouting her parents to model her designs, the business saw an immediate upswwing.

“My dad has never been afraid to look silly, especially if he’s having fun doing it, so there was never any hesitation on his part,” Emily told ABC’s morning show, Good Morning America. “The most important thing for me and my parents is that we are spending quality time laughing and enjoying what we are doing.”

“We could care less what other people think about how silly it might look,” she added.

After noticing how well a video performed that featured her mother, Amy Beaver, wearing one of her crochet designs, Emily thought, “Why not try including Dad, as well?”

“The Internet totally ate it up and every time I included my parents, I knew that there was something special about the concept of a family wearing crochet tops together,” Emily said.

Since making the decision to include her parents in content creation, Emily’s business has continued to grow at a rapid rate and she has seen a large increase in followers.

The 28-year-old crochet artist and content creator was able to quit her previous day job to solely focus on art and content creation full-time because of the increase in engagement and sales.

“I went from barely any sales at all, to usually selling out my entire restock each month,” Emily said. “The biggest win for me, however, has been the opportunities I’ve had to partner with some of my favorite brands, like Michael’s Craft Store. I’ve been shopping at Michael’s since I started crocheting, so to be able to partner with them and create videos for them has been an absolute dream.”

When it comes to the Beaver family’s newfound Internet fame, Emily said they are all “loving it,” adding, “I’m still not sure we have even processed it completely.”

Emily recalls attending the Electric Forest Festival and finding it absolutely mind-blowing how many fans they met. “We were getting asked for pictures about every five feet. It has been such an awesome experience to do this together, and we are looking forward to seeing where this leads.”

From cool crop tops to beautiful bucket hats, all of Emily’s crochet designs can be found on her company’s website. However, social media platforms such as TikTok, Instagram, YouTube, and  Facebook are the best way to find her and her family’s latest viral moments.

Research contact: @ABC

Perk up: Drinking sweetened or unsweetened coffee is linked with lower death risk

June 2, 2022

Drinking a few cups of coffee a day —even with sugar —is linked to a lower risk of death, new research shows, reports Good Morning America.

People who drank a moderate amount of coffee every day, either plain or sweetened with around a teaspoon of sugar, were about 30% less likely to die from any cause during a seven-year period compared with non-coffee drinkers, according to findings from the U.K. Biobank cohort, an ongoing study of health information in the United Kingdom.

Results were less consistent for people who used artificial sweeteners in their coffee, reported Dr. Chen Mao, of Southern Medical University in Guangzhou, China, and co-authors in Annals of Internal Medicine.

“Drinking coffee was associated with a lower risk of dying whether or not you added sugar,” said Dr. Christina Wee, deputy editor of Annals of Internal Medicine, who drinks coffee with cream and sugar regularly and enjoys it.

“The authors defined moderate levels of coffee drinking as drinking one and a half to three and a half cups of coffee,” she noted. “They found that drinking moderate levels of coffee regularly was associated with a lower risk of dying from any cause, dying from cancer, and dying from heart disease.”

“The lower risk of dying associated with moderate levels of coffee drinking was true regardless of whether you drank decaffeinated coffee, instant coffee or ground coffee,” Wee added.

The new research looked at the health effects of the popular beverage with a new twist, focusing on whether adding real or artificial sugar counteracted coffee’s potential health benefits.

However, the benefits of coffee are far from settled science, Wee noted. And this study doesn’t really answer what many Americans need to know, she observed.

“The average dose of added sugar per cup of sweetened coffee was only a little over a teaspoon, or about 4 grams,” she pointed out. “This is a far cry from the 15 grams of sugar in an 8-ounce cup of caramel macchiato at a popular U.S. coffee chain.”

“Although we cannot definitively conclude that drinking coffee reduces mortality risk, the totality of the evidence does not suggest a need for most coffee drinkers —particularly those who drink it with no or modest amounts of sugar— to eliminate coffee,” Wee wrote.

“So drink up,” she added, “but it would be prudent to avoid too many caramel macchiatos while more evidence brews.”

Research contact: @GMA

Barbie releases Queen Elizabeth II doll on occasion of her 96th birthday

April 22, 2022

Barbie is officially releasing a Queen Elizabeth II doll to celebrate both the queen’s 96th birthday and her Platinum Jubilee, which marks 70 years on the throne, reports Good Morning America.

The Queen Elizabeth II Barbie doll, part of Barbie’s Tribute Collection series, debuted on Thursday, which is April 21, the U.K. queen’s birthday.

It marks the first Barbie made in Queen Elizabeth’s likeness, according to Mattel.

The doll is dressed in an ivory gown inspired by the “style and color of a gown that she’s favored in royal portraits of herself,” Mattel said in a statement.

The Queen Elizabeth II doll also features regal details, such as Queen Mary’s fringe tiara, which Queen Elizabeth wore on her wedding day, and medallions of the orders of the royal family.

The doll’s packaging is inspired by Buckingham Palace, the queen’s residence in London, with red carpeting, a crest-shaped logo and a badge marking the queen’s Platinum Jubilee, according to Mattel.

“In 1952, when she came to the throne, women were not encouraged to work and politicians expressed doubts about a young female monarch — but she showed them wrong, proved herself an adept leader and diplomat,” Kate Williams, author of “Our Queen Elizabeth,” a picture book on the queen, said in a statement provided by Mattel.

“As Her Majesty celebrates this milestone jubilee, it is wonderful to see an iconic brand like Barbie share important historical female figures impact as leaders, creators and pioneers to new generations.”

Research contact: @GMA

Amazon to launch brick-and-mortar clothing store in Los Angeles

January 25, 2022

Amazon is preparing to launch a brick-and-mortar clothing store, the company announced on Thursday, January 20, according to a report by Good Morning America.

Specifically, the e-commerce giant intends to open an Amazon Style fashion retail space at The Americana at Brand shopping mall in Los Angeles.

The new concept will offer a selection of apparel, footwear, and accessories. The items will have QR codes providing information from sizing to customer ratings, the company said.

With the Amazon Shopping app, users also can send items to a fitting room—where they can use a touch screen to look through more options as well as request more sizes or styles to be delivered directly to their room, according to Amazon.

While Amazon has not revealed which specific brands will be featured, it said customers will have the option to browse emerging designers across hundreds of its top brands.

“Shoppers will find great looks at a broad range of prices, including trend-inspired pieces at affordable price points and sought-after styles that will become wardrobe staples,” wrote in the company’s blog. “With Amazon’s vast fulfillment center network, the selection at Amazon Style will be frequently updated so customers can discover new items each time they visit.”

The clothing store isn’t Amazon’s first foray into a physical fashion store: The retail conglomerate has opened physical grocery stores, book stores; and, in 2017, it bought Whole Foods Market.

In 2021, Amazon launched a hair salon in London for augmented reality hair consultations.

An exact date for Amazon Style’s store opening has yet to be announced, but the company said it will be inviting a select group of customers to experience the store “soon” in its announcement.

Research contact: @GMA

Honor Betty White with your passion for pets

January 10, 2022

Fans of the late Betty White have found a great way to honor the beloved actress and animal activist, reports Good Morning America.

The Betty White Challenge—an online event set for January 17, on what would’ve been the TV icon’s 100th birthday—has been gaining steam among fans online. The social media challenge encourages people to donate $5 to animal rescues or shelters in her name.

Dr. Robin Ganzert, president and CEO of American Humane, told Good Morning America on Thursday, January 6, that the organization already has “seen … an uptick in donations” following White’s death.

White, best known for her television roles as Sue Ann Nivens on “The Mary Tyler Moore Show” and Rose Nylund on “The Golden Girls,” was known for her love of animals.

In 2011, she published a book, “Betty & Friends: My Life at the Zoo (G.P. Putnam’s Sons) in which she spoke about her work with animal nonprofits.

White died on December 31 at the age of 99. Jeff Witjas, her close friend and agent, told ABC News that the Emmy winner died of natural causes in her sleep in her own bed.

“Betty didn’t have illnesses. She didn’t have anything. People are putting it out there that she had the booster on Dec. 28 and that she had [side] effects. She never had a booster,” Witjas added. “They’re politicizing her death, and they shouldn’t do that, because she wasn’t that type of person in life.”

Witjas told ABC News that he visited White in her home about a month before she died and found her to be “all there,” albeit physically frail. “We were laughing, her sense of humor was there,” he said.

Research contact: @GMA

This baby and his swim instructor are friendship goals

October 22, 2021

A baby and his swim lesson instructor are the cutest friends and now the two are going viral on TikTok.

Tracey Martorana put her son, Lucas, now ten months old, in group swim lessons at three months at Saf-T-Swim in Wantagh, New York. He immediately formed a bond with one of the swim instructors, Carlson Rogers, and has been doing private lessons once a week with him ever since.

“Being a pandemic baby, our circle is really small,” Martorana recently told ABC-TV’s Good Morning America. “He knows the grandparents, immediate family and then there’s Carlson. Carlson is a part of our crew.”

Martorana said Carlson is the best swim instructor for Lucas because he goes with the flow and doesn’t push him too hard. If Lucas is crying, she said Carlson will give him time to sort it out; but if Lucas is splashing, he loves to splash and play along with him.

“I love watching the relationship,” Martorana said. “Carlson is a big strapping man and Lucas loves to hug him and hold onto him.”

While Lucas was at a recent swim lesson, Martorana took a video of a touching moment between Lucas and Carlson and posted it to TikTok.

“The comment section is hysterical. Everyone loves Carlson,” Martorana said. “I think it was just something important for people to see. Love knows no bounds.”

Research contact: @GMA