August 8, 2022
This dad loves to model his daughter’s crochet designs—from cool crop tops to beautiful bucket hats. But he’s not just any dad. He’s Jeff Beaver of Arkansas, reports ABC News.
Emily has been crocheting since 2015, but started noticing her business really take off during the summer of 2021, thanks to social media. When she began scouting her parents to model her designs, the business saw an immediate upswwing.
“My dad has never been afraid to look silly, especially if he’s having fun doing it, so there was never any hesitation on his part,” Emily told ABC’s morning show, Good Morning America. “The most important thing for me and my parents is that we are spending quality time laughing and enjoying what we are doing.”
After noticing how well a video performed that featured her mother, Amy Beaver, wearing one of her crochet designs, Emily thought, “Why not try including Dad, as well?”
“The Internet totally ate it up and every time I included my parents, I knew that there was something special about the concept of a family wearing crochet tops together,” Emily said.
Since making the decision to include her parents in content creation, Emily’s business has continued to grow at a rapid rate and she has seen a large increase in followers.
The 28-year-old crochet artist and content creator was able to quit her previous day job to solely focus on art and content creation full-time because of the increase in engagement and sales.
“I went from barely any sales at all, to usually selling out my entire restock each month,” Emily said. “The biggest win for me, however, has been the opportunities I’ve had to partner with some of my favorite brands, like Michael’s Craft Store. I’ve been shopping at Michael’s since I started crocheting, so to be able to partner with them and create videos for them has been an absolute dream.”
When it comes to the Beaver family’s newfound Internet fame, Emily said they are all “loving it,” adding, “I’m still not sure we have even processed it completely.”
Emily recalls attending the Electric Forest Festival and finding it absolutely mind-blowing how many fans they met. “We were getting asked for pictures about every five feet. It has been such an awesome experience to do this together, and we are looking forward to seeing where this leads.”
From cool crop tops to beautiful bucket hats, all of Emily’s crochet designs can be found on her company’s website. However, social media platforms such as TikTok, Instagram, YouTube, and Facebook are the best way to find her and her family’s latest viral moments.
Research contact: @ABC