July 30, 2024
Kraft Heinz has announced that it is introducing pancake-inspired IHOP syrups to homes across the country. IHOP sells more than 400 million pancakes per year—and now, it’s easier than ever to bring the flavors you enjoy to your own dining table.
As the number-one player in condiments worldwide, Kraft Heinz joined efforts with the breakfast expert IHOP to disrupt the breakfast aisle with a syrup for breakfast items like pancakes, waffles, and French toast. IHOP says its retail syrups will not contain high-fructose corn syrup and feature the same iconic flavors that have made IHOP the leader in breakfast.
“At Kraft Heinz, we’re committed to making the lives of our consumers delicious and we’re doing just that through our partnership with IHOP—bringing its indulgent syrups to grocery stores nationwide so that fans can elevate their homemade breakfasts,” says Danielle Coopersmith, associate director of Marketing.
“Pancakes and syrup are what we do best, and expanding our partnership with Kraft Heinz to develop IHOP syrups for retail was simply a no-brainer,” says Candice Jacobson, executive director of Brand Communications at IHOP.
IHOP syrups are the first breakfast innovation within Kraft Heinz’s Taste Elevation platform which focuses on flavor enhancement and represents 41% of the company’s global portfolio. Following the introduction of IHOP coffee to grocery aisles, the launch of the new IHOP Original and Butter Pecan syrups underscores the central role partnerships and Taste Elevation play in accelerating innovation and driving continued growth for the company.
Research contact: @KraftHeinz
