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Sweat equity: $10,000-per-month Continuum wellness club opens in Greenwich Village

June 20, 2024

Want to make gains with the one percent? Add your name to the waiting list for Continuum, the exclusive new $10,000-a-month wellness social club in Greenwich Village, reports the New York Post.

Located in the landmarked Archive building at 676 Greenwich St., the flagship is at once a haute health retreat, luxury lounge, and top-of-the-line gym powered by proprietary artificial intelligence. Membership is capped at just 250 VIPs.

“It’s very different from anything that exists,” says Jeff Halevy, the former fitness tech entrepreneur and Today Show health correspondent who serves as Continuum’s CEO and president.

He adds, “Our unique value proposition to remember is the integration of all these modalities at a very high level. We’re doing the homework for everybody—not just in developing the programming, but in curating the actual experts that are going to work with them.”

Continuum is the latest entrant in the premium bespoke fitness sector. In May, for instance, Equinox introduced a $40,000-a-yearEQX Optimizeprogram in partnership with lab-testing platform Function Health.

Here’s how Continuum works. After joining (and paying the $10,000 initiation fee), members undergo a comprehensive data-driven “onboarding assessment” involving VO2 Max oxygen consumption testing, body composition scans, blood panels, and sleep analysis. The baseline “knowledge set” is entered into AI, and a specialist designs a personalized wellness plan. Wearables and a companion app continuously track the member’s progress, and the AI algorithm updates training and service recommendations in real time.

 “Exercise is just one lever in this preventive health and wellness sphere,” says Halevy, pointing to Continuum’s focus on sleep, nutrition, and recovery. “There’s a geometric return when it’s more than just exercise.”

Indeed, the process is holistic and geared toward optimal health and longevity.

“We’re in the business of preventative care,” says Tom Wingert, chief revenue officer and vice president, a Lululemon alum. “It’s a bit more of a scientific approach, which normally would be done in a clinical setting.”

Members work out in the gym with personal trainers (called “human performance specialists”) on Keiser Strength equipment and Woodway treadmills.

“All of our [trainers and physical therapists] have master’s [degrees]or doctorates in their respective fields and at least five years of relevant experience as well,” says Halevy. “When you’re a consumer, it’s very difficult to ascertain whether a trainer is qualified or not. Just because someone is certified, doesn’t mean they’re qualified,” he notes.

Recovery options include physical therapy and medi-spa treatments such as hyperbaric chambers, cold plunges, floats, Himalayan salt sauna, red-light therapies, massage, and IV vitamin drips.

Members can also relax in the downstairs lounge, an art- and plant-filled floor with work spaces, nap pods and a fresco-backed marble bar serving light fare and beverages. Between the plush sofas and glamour lighting, it resembles the high design lobby of a five-star hotel.

New York is just the first step in the brand’s expansion. Halevy is planning to add locations in Miami and Los Angeles as soon as next year. Joining this club is the ultimate flex.

Research contact: @nypost