May 15, 2023
Botox is one of the most popular cosmetic procedures in the United States, based on its proven ability to erase fine lines and wrinkles. But new technology is offering the opportunity for similar results, sans needles, the Robb Report divulges.
Dubbed “Frotox,” (and also known as a Cryo Facial) the targeted treatment is similar to an ice bath. Liquid nitrogen brings your facial tissue to a temperature below freezing in minutes. Your blood flow increases, toxins are flushed out, and facial tissue is rejuvenated, according to the American Regenerative Clinic in Bingham Farms, Michigan.
At the now-shuttered luxury cryotherapy studio QuickCryo in New York City’s TriBeCa neighborhood, guests could book a Cryo Facial session using the Cryo T-Shock machine—a device that applies minus-160-degree cryogenically cooled air to your face, increasing blood flow by up to four times the normal average; which in turn is purported to reduce signs of aging, evens out complexion, and improve skin tone both long- term and immediately by promoting collagen growth. The machine is unique in that it alternates both cryogenic and thermal performances to create thermal shocks from cold and warm, provoking therapeutic benefits that the application of only cold cannot incite.
“It’s a shock to the skin, which, in turn, increases collagen and elastin at the same time—which is the body’s ability to heal itself,” says John Hoekman, who founded QuickCryo. “That’s what gets rid of your fine lines and aging due to inflammation. It’s an immediate effect.”
According to the Robb Report, the experience itself is also a hell of a lot more enjoyable than having needles injected in your forehead and subsequently having to hold tiny ice packs to your face to try to stop the formation of bruising, which of course inevitably ends up happening.
With Frotox, first a gel is applied to your face, next a specialist revs up the machine, moving back and forth, up and down your forehead and onto your cheeks with a device about the size of an apple. It starts as a warm, delightful temperature, then after four to five minutes starts to cool down until it feels almost identical to the feeling of gliding an ice cube over your face. After about 40 minutes—poof, you’re done, and any fine lines have seemingly disappeared.
For best results, Hoekman recommends doing a series of three treatments, followed by maintenance treatments every few months. Frotox has an immediate tightening effect, but it’s also at work long after you leave the chair. The procedure is said to stimulate collagen and elastin production for a healthier glow and a more youthful appearance in the weeks and months to come.
Research contact: @RobbReport