September 30, 2024
Most holiday shoppers (83%) plan to buy themselves a gift this year—up from 76.2% last year, according to JLL’s holiday shopping report. Among the top items shoppers will purchase for themselves are shoes and clothing (50.8%), electronics (47.5%), accessories (39.3%), toys (23.6%), and games (23.5%), reports Retail Dive.
on gifts, holiday food, decor and experiences this year, up 31.7% from last year, according to the report. Nearly half (46%) of the budget will go to gifts, down from 55% in 2023.
Roughly 71% of shoppers will shop via two or more channels this holiday season. While 71% of shoppers plan to buy their goods online for home delivery; os, and nearly 60% will shop at physical stores at an enclosed mall, the report said.
As shoppers seek out deals this year, many consumers are starting their seasonal shopping early. Most will start by Halloween, with . Younger shoppers, specifically Gen Z, are likely to start during Black Friday weekend, per the report.
With consumers beginning their holiday shopping early, many large retailers are introducing deals ahead of Black Friday and Cyber Monday. Amazon is launching its Prime Big Deal Days event in early October, with Target and Walmart conducting their own sales events around that time.
Research contact: @RetailDive