Subscription podcast provider Quake launches with political content

October 27, 2020

Quake, a subscription podcast company founded by media veterans, launched on October 26 with $2.5 million in seed funding, executives told Axios. It debuts with exclusive political shows—and intentions to expand into religion, sports, and possibly Hispanic media.

Quake founders include Mike Morrell, former ESPN journalist and Bleacher Report executive; and Doug Rosenberg, a former political executive who launched one of the first Spanish-language syndicated radio shows in 2012.

The company is launching with six exclusive shows from big-name personalities in politics and media, including Laura Ingraham, Soledad O’Brien, Gretchen Carlson, Mike Huckabee, Andrew Gillum, Marc Lamont Hill, and Buck Sexton. (Hill and Sexton will launch a podcast together.)

“All of the talent we signed has significant media experience,” says Rosenberg. “We’re not training newbie political stars to do something like this.”

With such compelling talent and coverage, the founders hope to lure subscribers to the platform for a monthly fee of $4.99 or an annual fee of $49.99. All shows are ad free.

Investors include Wndrco, a holding company founded by media veterans—among them, Ann Daly and Jeffrey Katzenberg.

The outlook is promising: News and politics podcasts have increased in downloads by 98% from this same period last year, according to data from podcast analytics company Podtrac.

The company hopes to have locked down at least 50 shows by next year. “We’re having those conversations now,” says Rosenberg.

The app is available on Apple and Android, and content is accessible at QuakeMedia.com.

Research contact: @axios

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