August 31, 2021
This month, children’s consumer goods leader Just Play, based in Boca Raton, Florida, has launched a new jingle for Slinky, the original walking spring toy—and is inviting others to join in by creating their own remixes. Content creators are encouraged to follow @originally_slinky and create their own #SlinkyRemix.
Introduced in tandem with National Slinky Day on August 30, the new interactive campaign remixes the original Slinky jingle across social platforms such as TikTok and Instagram, leveraging influencers to get the word out and drive participation.
This initiative kicks off Just Play’s partnership with Philadelphia-based creative agency Red Tettemer O’Connell + Partners (RTO+P).
“National Slinky Day is the perfect time to bring this iconic brand to a new generation in a fresh, relevant way,” said Geoffrey Greenberg, co-president of Just Play, in a company press release, adding, “Slinky truly is the original fidget toy and has long been an inspiration for creativity and innovation since its invention by Richard and Betty James in 1945. We’re excited to see where today’s content creators will take it.”
The campaign launches y with a 30-second video across social platforms. The clip mashes up old archival footage with new imagery of adults playing with Slinkys. The post directs consumers to Slinkys SoundCloud page, where they can access original Slinky jingle elements to create their own remix. Anyone who posts a new Slinky sound with #SlinkyRemix and tags the brand (@original_slinky) could win a Slinky Swag Pack, containing Slinkys and gear. Plus, one jingle will be featured in a national advertising campaign and win the ultimate Slinky prize package.
Slinky debuted in 1945 at Gimbels Department Store in Philadelphia and sustained popularity throughout the rest of the 20th century. When it was inducted into the National Toy Hall of Fame in 2000, more than 250 million had been sold to date.
esearch contact: @JustPlayToys