Showtime to combine with Paramount+, rebrand with new name

Febraury 1, 2023

Paramount Global is further joining its streaming and cable TV business by combining its Showtime TV network and streaming service, Paramount+.

On Monday, January 30, the company announced that it plans to integrate Showtime’s streaming service fully into Paramount+, its marquee standalone streaming platform, reports CNBC.

But the union doesn’t stop there. As part of this integration, the premium cable TV network, known for shows like “Yellowjackets,” “Billions,” and “Dexter,” will be rebranded as Paramount+ with Showtime. The TV channel will also feature content from Paramount+, which has produced original series that spun off from the popular “Yellowstone” and “Criminal Minds” franchises.

People can subscribe to Showtime for an extra fee on their pay-TV bundle. Pricing for the combined streaming platform and other details will be announced in coming weeks, a Paramount spokesperson said Monday. Paramount+ starts at $4.99 a month, and Showtime’s streaming service is $10.99 a month. A bundled offering of the two already exists, beginning at $11.99 a month.

In November, Paramount reported that Paramount+ had 46 million customers. The company reports fourth quarter earnings February 16.

“This new combined offering demonstrates how we can leverage our entire collection of content to drive deeper connections with consumers and greater value for our distribution partners,” Paramount CEO Bob Bakish said in a memo to employees on Monday.

Research contact: @CNBC