Shake Shack expands into drive-thru industry

December 9, 2021

In 2022, Shake Shack plans to open 45 to 50 new restaurants, including up to ten drive-thru locations, the popular fast-casual burger chain has announced. But already, the company’s first drive-thru location has officially opened for business in Maple Grove, Minnesota, Fox Business reports.

The new location—part of the Shoppes at Arbor Lakes and open daily from 11 a.m. to 10 p.m.—features a split-kitchen design; with a separate kitchen dedicated to drive-thru orders, an outdoor digital menu board, a two-lane ordering system, and a separate pick-up window.

In addition to ordering directly in Shack and at drive-thru lanes, guests will have the option of placing orders ahead of time for pickup via the Shack app and online at The Maple Grove Shack will offer contactless payment at order point for ease of convenience.
Since the original Shack opened in 2004 in NYC’s Madison Square Park, the company has expanded to more than 350 locations in 32 U.S. states and the District of Columbia.

“Our Maple Grove opening is a huge step forward for our brand. We’ve been envisioning drive-thru for some time now and have been working diligently to make the experience uniquely Shake Shack. We’re bringing our guests an even greater quality, craft, care and experience while adding a new level of convenience,” Shake Shack CEO Randy Garutti said in a statement. “We’ll be learning a lot from this location and will continue to optimize and adapt as we roll out more of these formats next year.”

More than half of the planned new locations will open in suburban markets; and will primarily be freestanding and shopping center locations, with enhanced convenience options such as drive-thru and drive-up. Among the suburban locations will be those near Kansas City, Orlando, and Detroit.

Research contact: @FoxBusiness