May 31, 2022
The two brands, both owned by Mondelez International, have joined together to create a new sweet-and-salty snack: One side is an Oreo cookie with cream filling. The other side is a Ritz cracker with peanut butter.
Oreo announced the collaboration just days ago—and left fans with mixed feelings. One user responded to the announcement on social media by saying, “Just because you can, doesn’t mean you should.”
Another took a different stance, responding, “Look, y’all need to stop!! I don’t need another reason to love OREOS!!!”
Alexis Yap, senior brand manager at Ritz, released a statement about the collaboration. “Over the past few years,” she said, “RITZ has been exploring innovative partnerships and experiences to spark excitement around our iconic, buttery cracker. We couldn’t resist the opportunity to collaborate with our friends at Oreo on a snack that’s part salty cracker, part chocolate cookie and entirely delicious.”
Customers can go to the website to order any exclusive packs. What’s more, Ritz and Oreo are releasing an Instagram filter that will enable customers to see just how sweet or salty they are.
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