Pumpkin spice lovers will ‘fall’ for Krispy Kreme’s new collection beginning this week

August 9, 2023

Krispy Kreme launched Pumpkin Spice Season on Monday, August 7 by releasing a collection of doughnuts that are mixed, stuffed, sprinkled and topped with more pumpkin spice—including the all-new Pumpkin Spice Cheesecake Swirl Doughnut and Pumpkin Spice Maple Pecan Doughnut, the company announced in a press release.

For a limited time at participating shops, pumpkin spice fans will “fall” for four different doughnut tastes of their favorite spice—among them:

  • New Pumpkin Spice Cheesecake Swirl Doughnut: A Pumpkin Spice Original Glazed doughnut swirled with decadent pumpkin buttercream icing and cream cheese icing, topped with a light dusting of cinnamon sugar;
  • New Pumpkin Spice Maple Pecan Doughnut: A Pumpkin Spice Original Glazed doughnut hand-dipped in rich maple icing and topped with perfectly crunchy candied pecan pieces;
  • Pumpkin Spice Original Glazed Doughnut: A seasonal icon, this Original Glazed doughnut brings “just the right amount of pumpkin spice flavor in every melt-in-your-mouth bite,” Krispy Kreme promises; and.
  • Pumpkin Spice Cake Doughnut: This glazed, old fashioned pumpkin spice cake doughnut is “the perfect combination of crumbly cake and pumpkin spice flavor,” according to the release.

Pumpkin spice fans can “fall” even harder with Krispy Kreme’s returning Pumpkin Spice Latte made fresh-to-order hot, iced, or frozen; and Pumpkin Spice Coffee, served hot or iced. The barista quality coffees are made from a limited-release pumpkin spice coffee blend; specially crafted with notes of pumpkin, nutmeg, and cinnamon.

“Year after year, we fall in love all over again with pumpkin spice-flavored treats, and this year pumpkin spice lovers will fall the hardest at Krispy Kreme,” said Global Chief Brand Officer Dave Skena. “Combining two new pumpkin spice doughnuts with two fan favorites, we’re saying to the spice and our fans, ‘P.S., we love you’!”

Krispy Kreme’s Pumpkin Spice Collection is available in-shop and for pickup or delivery via Krispy Kreme’s app and website at participating shops nationwide. Doughnut and pumpkin spice lovers can also find a Krispy Kreme six-pack featuring the Pumpkin Spice Cheesecake Swirl Doughnut and Pumpkin Spice Cake Doughnut delivered fresh daily to select grocery stores.

Research contact: @krispykreme