August 24, 2021
While the Duke and Duchess of Cambridge continue to amass more viewers on Instagram, what about Harry and his growing family? He and Meghan are losing followers fast, according to new data, Happy Lifestyle reports.
British data analysis firm Hypeauditor has revealed that 700,000 people have stopped following Prince Harry and Meghan Markle’s Instagram account in the past year, The Sun reports.
Meanwhile, the Duke and Duchess of Cambridge now boast 13 million followers on the same platform—gaining 1million new royal fans in 12 months— and the Queen’s Royal Family account has 1.3 million more followers.
To what should these changes in status be attributed? Royal experts have claimed that people have grown tired of the attitude displayed by the Duke and Duchess of Sussex.
Indeed, in May, Royal commentator Angela Levin said: “They tell people to be compassionate yet neither are compassionate towards their own families.
“They complain of climate change and tell us to be green, yet they then hop on private jets,” she added, noting, “People are deciding they don’t agree with their behaviour and switch off.”
Research by the publication found that only 66% of Harry and Meghan’s followers are people, and that the rest of the followers are likely bots who ‘mass follow’ big names account.
But it wasn’t specified how many bots followed the Cambridge’s account, who last updated o their Instagram page on Friday, August 20.
The popularity of the Sussex couple have known highs and lows since they stepped down as senior royals in March 2020.
In April, it was reported that Harry and Meghan’s popularity kept dropping and were the lowest they had ever been following Prince Philip’s funeral on April 17.
The couple’s popularity previously plummeted in the wake of their explosive interview with Oprah Winfrey, in which they made accusations of racism within the Royal Family.
And they haven’t regained favor with the British public since, with Prince Harry’s popularity falling another three points following the funeral of the Duke of Edinburgh on April 17, a YouGov survey found.
This gave the once popular prince a net score of -6 in terms of popularity—a drop of three points from March 12. Meghan’s popularity scores also fell slightly following a sharp decline in March.
Research contact: @happylifestyle