Patagonia donates ‘urgent $10M gift to the planet’

November 30, 2018

This holiday season, Patagonia—the environmentally aware Ventura, California–based outdoor clothing and gear retailer—is giving away the $10 million in unplanned cash that the company says, “we saw as a result of last year’s irresponsible tax cut.”

The money will go to non-profit organizations that work on issues related to climate change and the environment. 

“Instead of putting the money back into our business, we’re responding by putting $10 million back into the planet. Our home planet needs it more than we do,” CEO Rose Marcario wrote in a letter posted on the Patagonia website on November 28.

The most recent Climate Assessment report , Marcario said, puts it in stark terms: The U.S. economy could lose hundreds of billions of dollars, and the climate crisis is already affecting all of us. Mega-fires. Toxic algae blooms. Deadly heat waves and deadly hurricanes. Far too many have suffered the consequences of global warming in recent months, and the political response has so far been woefully inadequate—and the denial is just evil.”

Patagonia wants to be part of the solution.

She wrote on behalf of the company, “We recognize that our planet is in peril. We are committing all $10 million to groups protecting air, land and water and finding solutions to the climate crisis.

“Each year we fund grassroots activism through 1% for the Planet, and this $10 million will be on top of that. It will go a long way toward funding grassroots groups; including those dedicated to regenerative organic agriculture, which may be our greatest hope for reversing the damage done to our overheated planet.”

In a related press release Patagonia’s founder, Yvon Chouinard, said , “Catastrophe is here, and we need all the help we can get to address the climate crisis. “

He added, “Our government continues to ignore the seriousness and causes of the climate crisis. It is pure evil. We need to double down on renewable energy solutions. We need an agriculture system that supports small family farms and ranches, not one that rewards chemical companies intent on destroying our planet and poisoning our food. And we need to protect our public lands and waters because they are all we have left.” 

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