November 2, 2018
Crocs—the “pretty ugly” brand of clogs that made it to Time magazine’s list of 50 Worst Inventions in 2010 and has sold more than 300 million pairs of its classic design worldwide—is teaming up with rapper and producer Post Malone to woo the teen market, the company announced on November 1.
Malone, who will go on tour this month to promote his second album, beerbongs & bentleys, has designed a pair of Crocs in his own unique style—creating the PostMalone x Crocs Dimitri Clog, which the company describes as “a devilishly awesome take on the iconic Classic Clog.” The new design offers six custom-designed Jibbitz charms, including re-creations of his infamous “Stay Away” tattoo and his Posty Co logo. The limited-edition style is now available, for $59.99 at crocs.com.
According to the company, based in Niwot, Colorado, “Formally partnering with Post Malone, a long-time Crocs fan who is not afraid to poke holes in convention, is an authentic and natural fit for the brand. Crocs, known for never wavering from its identity, is wrapping up the second year of its Come As You Are campaign, which celebrates the uniqueness of individuals and inspires everyone to be comfortable in their own shoes.”
“If you like something, go get it,” Post Malone said. “I wear Crocs everywhere from the bar to the stage and I felt it was the perfect collaboration to get together with Crocs and give the fans what they’ve been asking for.”
Post Malone won Best Pop/Rock Male Artist and Best Rap/Hip-Hop Album at the American Music Awards of 2018. He also won the 2018 MTV Video Music Award for Song of the Year as well as Top Rap Song at the Billboard Music Awards.
“Amidst his record-setting year, when Post tweeted ‘U can tell a lot about a man by the Jibbitz in his Crocs’, that really got our attention,” said Crocs Chief Marketing Officer Terence Reilly. “Post Malone is a beloved creator and represents what it means to be comfortable in your own shoes, so collaborating on product design is special.”
Research contact: RRoccaforte@crocs.com