Panera introduces the ‘BAGuette purse’

February 13, 2023

A bright green, embossed “BAGuette” purse— meant to carry its baguette sandwiches, but you could stuff it with any hoagie or sub you desire—was unveiled on Tuesday, February 7, by Panera Bread and it appears to have since sold out, reports Fox Business.

The company said in a news release the BAGuette purse was meant to “sit at the intersection of style and function.” Its price, not including tax, was set at $39.50.

“Sorry you missed it!” the website for the bag read on Thursday evening. “The Panera BAGuette is sold out, head to Panera for more deliciousness including NEW Toasted Baguette sandwiches available now nationwide.”

Presales for 500 of the handbags had kicked off Tuesday. The designated website estimated the ship date for the purchased BAGuette purses would be early next month.

The company referenced New York City’s upcoming fashion week (NYFW) and buzz “about baguette accessories in the industry” in its news release. It said it was prompted to make a bag that was “stylish on the outside and also the perfect size to carry one of Panera’s new Toasted Baguettes.” Those menu items  rolled out across the country in mid-January.

Panera Bread also is holding a contest from February 7 through February 13 in which customers can potentially win a BAGuette.  To enter, those who belong to the MyPanera rewards program and want the opportunity to score one of the green bags must buy all three varieties of the company’s Toasted Baguette sandwiches.

Three winners will get chosen later in the month, according to the official rules on Panera Bread’s website.

Research contact: @FoxBusiness