Page Six’s video studio launch separates it from the New York Post

January 18, 2024

From the tabloid page to the small screen! The New York Post’s iconic Page Six is launching a state-of-the-art video studio at its Midtown Manhattan headquarters.

The studio, sponsored by longtime Post partner Tri-State Cadillac, has multiple setups that will allow for a variety of sets and shooting arrangements for daily hosted video segments spanning celebrity entertainment news, fashion and beauty content, awards show recaps, and more.

Esteemed media personality Astra—who is currently an on-air personality on iHeartMedia’s 103.5 KTU The Beat of New York—will join the Page Six team as the brand’s new global anchor, a role she calls her “dream job.”

“Page Six has been a leader in celebrity entertainment for over 40 years,” Sean Giancola, New York Post CEO & publisher, said in a press release. “We’ve grown from a daily print must-read to a multi-platform source for celebrity exclusives and breaking news.

“Expanding our video slate is a natural next step in our evolution. We’re looking forward to the Page Six Video Studio becoming a regular stop on celebrity press junkets, and we’re excited to bring our loyal audience even more engaging content.”

Tri-State Cadillac’s Jayme Loftus, VP/regional director of the Martin Retail Group, added, “Cadillac looks to champion big dreams and bold ambitions, and the Tri-State Cadillac dealers are excited to bring to life the first-ever Page Six Studio.

“What is so valuable about the long-standing partnership between Tri-State Cadillac dealers and New York Post is the common goal to highlight both brands most exciting and premium products, specifically in and for the New York market.”

Cadillac’s 2024 partnership with The Post and Page Six also will include in-studio branding for the quarter, sponsorship of a new weekly luxury fashion video series; and another sponsored episode of Page Six’s “24 Hours” video series, hosted by “Virtual Reali-Tea” podcast co-hosts Danny Murphy and Evan Real.

Research contact: @nypost