Open for business: The all-news cable network launches CNN Business out of a San Francisco bureau

October 5, 2018

CNN launched a new website on October 4, dubbed CNN Business, which the cable network says will offer a new look and a new editorial focus—and will be produced out of a brand-new San Francisco bureau.

The goal of the site, CNN said in a formal release, is “to chronicle the digital transformation of business and how it is disrupting every corner of the global economy.” The all-news network says it will do just that “through exclusive interviews and breaking news, new franchises and verticals; and digital video, including an expanded suite of live streaming content.”

Jason Farkas, who has been named the VP and general manager of the business news platform, explained how the idea originated: “To understand business in 2018, we have to recognize that every company is now a technology company,” he said, adding, “At CNN Business, we’re living the story we’re reporting – and transforming how we will cover the future.”

Previously, Farkas oversaw digital video and TV for CNNMoney, CNN Tech, and CNN Media, including serving as executive producer of the Sunday show, Reliable Sources with Brian Stelter. (Note: With the launch of CNN business, the network will sunset CNNMoney.)

 Adding to a suite of bureaus in New York, Washington, Hong Kong, London, UAE, and India with deep expertise in global business—including companies, markets, tech, and media—the new San Francisco office is now open; with reporters covering big tech, startups, venture capital, and cryptocurrency.

Two new verticals within CNN Business will tackle the companies, personalities, and innovations that are driving business forward:

  • Perspectives: Thought leaders in global business, like Melinda Gates, Uber CEO Dara Khosrowshahi, Eurasia Group’s Ian Bremmer, and Morgan Stanley CEO James Gorman share their insights on the future and opinions on the present; and
  • Success: Heralding achievement in careers, leadership, and strategy, the CNN Business team says it “is digging in on how we can all explore entrepreneurship, chart our career path, and translate wealth into happiness.”

In addition, “a new stream of franchises” will explore the ways in which innovation is impacting the U.S. economy—highlighting features such as:

  • Center Piece: A weekly deep dive feature, ranging from profiles of emerging business leaders and industry trends, to investigative looks at the most consequential companies around the world;
  • Leading Indicator: Through premium video and detailed infographics and articles, this series will provide context to the market’s pertinent data points and trends, arming investors with what they need to know;
  • Risk Takers: A definitive list of leaders making the boldest bets in business— risk takers who took a gamble and changed their company, industry, and the future of business; and
  • ‘United States of Amazon’: A multi-part reporting initiative on Amazon that will provide 10 angles and exclusives over a week about how America’s most ambitious company is changing every aspect of our lives and economy.

In addition to the new franchises and verticals, CNN Business will continue to produce live-stream programming including the freshly debuted “Markets Now,” the network’s weekly live show from the floor of the NYSE, which streams Wednesdays at 12:45 p.m. (ET).

CNN Business will be fully integrated across CNN and CNN International on-air programming, with branded segments fronted by Anchor Julia Chatterley; Chief Business Correspondent Christine Romans; Anchor and Chief Media Correspondent Brian Stelter; and Correspondent and CNN Business Editor-at-Large Richard Quest.

Research contact: Emily.Kuhn@cnn.com

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