Natural and homespun, ‘cottagecore’ is 2020’s new holiday decorating trend

December 7, 2020

The pandemic has taught many of us how to enjoy the simple pleasures of life—from baking, to exercising, to pet adoption, to gardening, to knitting, to bird watching—and now, to an appreciation of a simpler, more homespun type of decking the halls for the holidays called “cottagecore,” Fox News reports.

“The cottagecore aesthetic swarmed the Internet this year with its revival of traditional ideals and the glorification of a simple yet charming cottage lifestyle,” s Amanda Brennan,a trend expert for Tumblr, tells the news outlet.

Engagement on the social platform for cottagecore began spiking in early spring and hasn’t abated, she reports. Now it’s flowing into the holiday season, she says, “with posts of farmhouse-inspired holiday decorations, homestyle seasonal recipes, warm winter décor, and knitting.” trend expert Dayna Isom Johnson tells Fox she agrees with Brennan: “The nostalgia-inspired movement is all about bringing back pastoral aesthetics and activities.”

Characterized by romantic, nature-oriented themes and homespun design elements, cottagecore started around ten years ago. But it’s taken off this year as the pandemic kept

“It’s no surprise that the trend’s extending into the holidays,” says Isom Johnson. “Shoppers are opting for décor that’s reminiscent of a time that was filled with simpler pleasures in life, from baking to crafting.”

Etsy saw an increase in early fall in searches for crocheted, knitted and embroidered ornaments, as well as holiday quilts, she says. They’ve seen a nearly 200% increase in searches for DIY kits.

Kits come at all levels, for kids, beginners and skilled crafters, and with a variety of holiday-friendly themes:

  • Fancy Tiger’s felting kits offer alpacas, squirrels, and sheep, and cross-stitched mini holiday ornaments.
  • has simple kits for making embroidered tree table-runners, tiny stockings, and snow globes.
  • Creativity4Kids has holiday snow globe kits.
  • Paper Source has kits to craft dog nutcrackers and Hanukkah bears in winsome sweaters.

Lorna Aragon, home editor for Martha Stewart Living, suggests some easy holiday projects for home and gifting that fit the aesthetic: “Think about stenciling or stamping a tablecloth, runner or napkins with a simple geometric motif. You can make a tree skirt the same way,” she tells Fox News. “Create some homemade stockings from simple dishcloths. Use baskets under the tree to hold gifts. You can also get some quilting squares at the craft store and make sachets to gift friends. I’m loving simple fabrics like ticking, gingham, denim, muslin, and calico small florals and prints.”

The magazine’s team created some items for the December issue based on quilt designs and folk-art motifs, evocative of the cottagecore look.

Minted’s founder Mariam Naficy likes ‘furoshiki’, the Japanese technique of gift wrapping with fabric. She says it’s a great way to wrap oddly-shaped items, and re-purpose fabric scraps or old scarves.

She’s also making garlands this year out of various materials, including fragrant dried orange slices. “You can display them on a mantle, bookcase, or drape one on your dining table surrounded by tea candles for a simple, aromatic centerpiece,” she tells Fox.

Naficy also suggests making garlands out of last year’s holiday cards and scraps of wrapping paper.

Research contact: @FoxNews

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