December 27, 2018
The Internet already is a dog-eat-dog world, with pooches worldwide vying for “top dog” (and top money) on such sites as Facebook, Instagram, and YouTube.
Now, Snapchat has introduced special lenses that will help proud owners to digitally dress up their hounds for the holidays in reindeer ears, eyeglasses, pepperoni pizzas, and even butterflies.
To try them out, PC Magazine advises, simply open the Snapchat camera and press on the screen to open the lens carousel, as usual. Scroll through the carousel until you find a lens with a little blue pawprint icon on it, aim your camera at your dog, and prepare to say “aww.”
Dog lovers have been “barking mad” since October, when Snapchat brought cat-friendly lenses to its platform, but left out filters for Fido. With both available as of this week, we can expect more varieties (and maybe a few filters for our iguanas and parrots?).
Appealing to dog and cat owners might just help Snapchat offset declining user engagement on the platform, PC Magazine reports. The company also recently introduced Snap Originals, five-minute exclusive shows that feature new episodes everyday. Originals can be found in the “Discover” section of the app or via Snapchat search.
Research contact: @Snapchat