Molson Coors hops on boozy ice cream bandwagon

June 28, 2021

As temperatures climb and public spaces reopen after a year of lockdown, alcohol brands increasingly are turning to the ice cream aisle for new ways to keep customers refreshed, Crain’s Chicago Business reports.

Coors is the latest to enter the field with a boozy twist on a classic creamsicle: Coors Seltzer’s Orange Cream Pop ice cream, a limited-edition flavor made and sold in collaboration with Tipsy Scoop, a New York-based ice cream shop specializing in liquor flavors.

According to Crain’s, the dessert, 5% alcohol by volume, will be available in stores and online at the end of this month through Tipsy Scoop, starting at $12.25 per pint or $49 for a four-pint pack.  

Coors is joining Bud Light Seltzer Frozen Icicles and Truly Lemonade Freeze Pops in the ice cream aisle, as brands look to expand their flavors and products beyond the hard seltzers that have become trendy in the past few years.

Bud Light launched Seltzer Frozen Icicles on June 15. Flavors in the 5%-alcohol line include cherry-limeade, blue raspberry and summer ice and accompany a limited-edition tie-dye drink pack with identical flavors.

Truly debuted Lemonade Freeze Pops earlier this month. The line includes original, mango, and strawberry lemonade flavors—all 80 calories each.

Research contact: @CrainsChicago

Leave a Reply

Your email address will not be published.