June 28, 2021
As temperatures climb and public spaces reopen after a year of lockdown, alcohol brands increasingly are turning to the ice cream aisle for new ways to keep customers refreshed, Crain’s Chicago Business reports.
Coors is the latest to enter the field with a boozy twist on a classic creamsicle: Coors Seltzer’s Orange Cream Pop ice cream, a limited-edition flavor made and sold in collaboration with Tipsy Scoop, a New York-based ice cream shop specializing in liquor flavors.
Coors is joining Bud Light Seltzer Frozen Icicles and Truly Lemonade Freeze Pops in the ice cream aisle, as brands look to expand their flavors and products beyond the hard seltzers that have become trendy in the past few years.
Bud Light launched Seltzer Frozen Icicles on June 15. Flavors in the 5%-alcohol line include cherry-limeade, blue raspberry and summer ice and accompany a limited-edition tie-dye drink pack with identical flavors.
Truly debuted Lemonade Freeze Pops earlier this month. The line includes original, mango, and strawberry lemonade flavors—all 80 calories each.
Research contact: @CrainsChicago